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The new power move: why smart women are demanding prenups

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Summer weddings are in full swing and the peak fall season is approaching, with September and October accounting for one-third of all marriages annually, according to The Knot. While trends in the ideal months to marry rarely change, women marrying in 2025 have fundamentally different financial profiles than previous generations.

Today’s brides are CEOs, startup founders, creators and brand builders, engineers, physicians, real estate investors, scientists, and small business owners. They have negotiated complex equity packages, are growing businesses and brands, and have acquired significant assets, with women outpacing men in attaining advanced post-graduate degrees and purchasing single family homes. They will reap the benefits of an estimated $80 trillion “Great Wealth Transfer” of inherited assets from Baby Boomer parents, a wave that will significantly reshape our economy and financial landscape.

But when it comes to the institution of marriage, many of us are still operating by the rules of an outdated playbook that treats transparent conversations about financial planning as unromantic. It is time for that narrative to change. In fact, the first legal experience that every couple should have isn’t a will – it’s a prenup.

The modern marriage paradox

Here’s the uncomfortable truth: while women now out-earn or make the same as their partners in nearly half of marriages, with this share having approximately tripled over the past 50 years, many are entering marriage with less financial protection than they’d accept in a business partnership. We would never launch a startup without equity agreements or join a company without understanding our compensation package. Why are any of us willing to say “I do” without a clear financial framework?

The modern marriage paradox has conditioned us to view prenuptial agreements as an instrument of mistrust that represents planning for failure, rather than success. This framing is not just fundamentally flawed, it’s financially dangerous.

This means businesses

After divorce, women experience nearly two times the income drop (41%) compared to men (23%), creating long-term financial exposure. For business owners and equity-holders, the stakes are even more significant: divorce can mean losing control of a company built from the ground up.

Among the customers of our online prenup platform, First, roughly 50% of our prenup initiators are women. They come with an understanding that having the most important financial conversations before marriage strengthens the foundation of their relationships, rather than weakening them. Dialogue about values, goals, expectations, and personal finances serves couples throughout their union. These couples understand that the prenup is a joining point, not a breaking point.

Modern women have discovered that prenups offer something more valuable than asset protection. They provide a strategic advantage and thoughtful framework for financial partnership. Think of the prenup as a business plan for the financial future of a marriage.

Meet today’s modern bride

Today’s modern couples are using prenups to address student loan debt, protect family businesses, clarify expectations about inheritance, and establish financial boundaries around spending and saving. A teacher marrying an AI engineer might use a prenup to protect one’s pension while clarifying how they’ll handle the other’s stock options. A freelance designer might want to ensure their creative business remains separate property while building shared wealth with their marketing executive partner.

I recently spoke with Rachel, a creative entrepreneur and technology executive who signed a prenup before her April 2025 wedding. Her prenup wasn’t about keeping assets from her partner. It was about creating clear expectations for how they’d build wealth together while protecting what each brought to the relationship, including social media channels and business ideas they dream up together or separately.

“I love that we live in a time where prenups are being reclaimed by wealth-building, entrepreneurial women,” Rachel told us. “Prenups aren’t just about who gets the house or the car. As women, it’s time we remove the stigma around prenups, not just for us and our assets, but for our partners and [their assets], too.”

Equally important is Melanie, who told me, “I didn’t want individual financial mistakes to become our financial mistakes.”

A Mindset Shift For Millennial and Gen Z Couples

Millennial and Gen Z women are approaching marriage with a fundamentally different mindset. They’ve witnessed their parents navigate difficult divorces without adequate protection. They’ve seen friends lose businesses or inheritance in messy separations. Importantly, they understand that love and financial planning aren’t mutually exclusive. They’re complementary.

This shift is particularly pronounced among high earners. About 47% of newlyweds and engaged couples between the ages of 18 and 34 are now considering prenups, recognizing that their financial success requires protection, just like any other valuable asset.

Normalizing prenups

The path forward requires us to shift our mindset to consider the prenuptial agreement as a standard tool in money management and as essential to career planning as negotiating one’s salary or equity in a job offer. This shift has already started to take place because of successful, modern women who are demonstrating that financial planning and romantic love can coexist harmoniously.

Women rewriting the financial playbook for marriage are not pessimists planning for divorce. They are modern, savvy optimists that believe their relationships can handle honest and transparent conversations about money. These modern couples are more likely to weather financial storms because they have started out by planning for sunny skies and rainy days alike.

In a world where financial independence is more within reach than ever before, protecting that independence is not selfish. It is smart. And smart people deserve marriages built on clarity, equity, and mutual respect.

The question is not about whether you’re planning for the worst. It is about whether you trust yourself enough to plan for the future you deserve.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world. Explore this year’s list.



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Procurement execs often don’t understand the value of good design, experts say

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Behind every intricately designed hotel or restaurant is a symbiotic collaboration between designer and maker.

But in reality, firms want to build more with less—and even though visions are created by designers, they don’t always get to see them to fruition. Instead, intermediaries may be placed in charge of procurements and overseeing the financial costs of executing designs.

“The process is not often as linear as we [designers] would like it to be, and at times we even get slightly cut out, and something comes out on the other side that wasn’t really what we were expecting,” said Tina Norden, a partner and principal at design firm Conran and Partners, at the Fortune Brainstorm Design forum in Macau on Dec. 2.

“To have a better quality product, communication is very much needed,” added Daisuke Hironaka, the CEO of Stellar Works, a furniture company based in Shanghai. 

Yet those tasked with procurement are often “money people” who may not value good design—instead forsaking it to cut costs. More education on the business value of quality design is needed, Norden argued.

When one builds something, she said, there are both capital investment and a lifecycle cost. “If you’re spending a bit more money on good quality furniture, flooring, whatever it might be, arguably, it should last a lot longer, and so it’s much better value.”

Investing in well-designed products is also better for the environment, Norden added, as they don’t have to be replaced as quickly.

Attempts to cut costs may also backfire in the long run, said Hironaka, as business owners may have to foot higher maintenance bills if products are of poor design and make.

AI in interior and furniture design

Though designers have largely been slow adopters of AI, some luminaries like Daisuke are attempting to integrate it into their team’s workflow.

AI can help accelerate the process of designing bespoke furniture, Daisuke explained, especially for large-scale projects like hotels. 

A team may take a month to 45 days to create drawings for 200 pieces of custom-made furniture, the designer said, but AI can speed up this process. “We designed a lot in the past, and if AI can use these archives, study [them] and help to do the engineering, that makes it more helpful for designers.” 

Yet designers can rest easy as AI won’t ever be able to replace the human touch they bring, Norden said. 

“There is something about the human touch, and about understanding how we like to use our spaces, how we enjoy space, how we perceive spaces, that will always be there—but AI should be something that can assist us [in] getting to that point quicker.”

She added that creatives can instead view AI as a tool for tasks that are time-consuming but “don’t need ultimate creativity,” like researching and three-dimensionalizing designs.

“As designers, we like to procrastinate and think about things for a very long time to get them just right, [but] we can get some help in doing things faster.”



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Binance has been proudly nomadic for years. A new announcement suggests it’s chosen an HQ

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For years, Binance has dodged questions about where it plans to establish a corporate headquarters. On Monday, the world’s largest crypto exchange made an announcement that indicates it has chosen a location: Abu Dhabi, the capital of the United Arab Emirates.

In its announcement, Binance reported that it has secured three global financial licenses within Abu Dhabi Global Market, a special economic zone inside the Emirati city. The licenses regulate three different prongs of the exchange’s business: its exchange, clearinghouse, and broker dealer services. The three regulated entities are named Nest Exchange Limited, Nest Clearing and Custody Limited, and Nest Trading Limited, respectively.

Richard Teng, the co-CEO of Binance, declined to say whether Abu Dhabi is now Binance’s global headquarters. “But for all intents and purposes, if you look at the regulatory sphere, I think the global regulators are more concerned of where we are regulated on a global basis,” he said, adding that Abu Dhabi Global Market is where his crypto exchange’s “global platform” will be governed.

A company spokesperson declined to add more to Teng’s comments, but did not deny Fortune’s assertion that Binance appears to have chosen Abu Dhabai as its headquarters.

Corporate governance

The Abu Dhabi announcement suggests that Binance, which has for years taken pride in branding itself as a company with no fixed location, is bowing to the practical considerations that go with being a major financial firm—and the corporate governance obligations that entails.

When Changpeng Zhao, the cofounder and former CEO of Binance, launched the company in 2017, he initially established the exchange in Hong Kong. But, weeks after he registered Binance in the city, China banned cryptocurrency trading, and Zhao moved his nascent trading platform. Binance has since been itinerant. “Wherever I sit is going to be the Binance office,” Zhao said in 2020.

The location of a company’s headquarters impacts its tax obligations and what regulations it needs to follow. In 2023, after Binance reached a landmark $4.3 billion settlement with the U.S. Department of Justice, Zhao stepped down as CEO and pleaded guilty to failing to implement an effective anti-money laundering program.

Teng took over and promised to implement the corporate structures—like a board of directors—that are the norm for companies of Binance’s size. Teng, who now shares the CEO role with the newly appointed Yi He, oversaw the appointment of Binance’s first board in April 2024. And he’s repeatedly telegraphed that his crypto exchange is focused on regulatory compliance.

Binance already has a strong footprint in the Emirates. It has a crypto license in Dubai, received a $2 billion investment from an Emirati venture fund in March, and, that same month, said it employed 1,000 employees in the country. 



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Leaders in Congress outperform rank-and-file lawmakers on stock trades by up to 47% a year

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Stocks held by members of Congress have been beating the S&P 500 lately, but there’s a subset of lawmakers who crush their peers: leadership.

According to a recent working paper for the National Bureau of Economic Research, congressional leaders outperform back benchers by up to 47% a year.

Shang-Jin Wei from Columbia University and Columbia Business School along with Yifan Zhou from Xi’an Jiaotong-Liverpool University looked at lawmakers who ascended to leadership posts, such as Speaker of the House as well as House and Senate floor leaders, whips, and conference/caucus chairs.

Between 1995 and 2021, there were 20 such leaders who made stock trades before and after rising to their posts. Wei and Zhou observed that lawmakers underperformed benchmarks before becoming leaders, then everything suddenly changed.

“Importantly, whilst we observe a huge improvement in leaders’ trading performance as they ascend to leadership roles, the matched ‘regular’ members’ stock trading performance does not improve much,” they wrote.

Leadership’s stock market edge stems in part from their ability to set the regulatory or legislation agenda, such as deciding if and when a particular bill will be put to a vote. Setting the agenda also gives leaders advanced knowledge of when certain actions will take place.

In fact, Wei and Zhou found that leaders demonstrate much better returns on stock trades that are made when their party controls their chamber.

In addition, being a leader also increases access to non-public information. The researchers said that while companies are reluctant to share such insider knowledge, they may prioritize revealing it to leaders over rank-and-file lawmakers.

Leaders earn higher returns on companies that contribute to their campaigns or are headquartered in their states, which Wei and Zhou said could be attributable to “privileged access to firm-specific information.”

The upper echelon also influences how other members of Congress vote, and the paper found that a leader’s party is much more likely to vote for bills that help firms whose stocks the leader held, or vote against bills that harmed them. And stocks owned by leadership tend to see increases in federal contract awards, especially sole-source contracts, over the following one to two years.

“These results suggest that congressional leaders may not only trade on privileged knowledge, but also shape policy outcomes to enrich themselves,” Wei and Zhou wrote.

Stock trades by congressional leaders are even predictive, forecasting higher occurrences of positive or negative corporate news over the following year, they added. In particular, stock sales predict the number of hearings and regulatory actions over the coming year, though purchases don’t.

Investors have long suspected that Washington has a special advantage on Wall Street. That’s given rise to more ETFs with political themes, including funds that track portfolios belonging to Democrats and Republicans in Congress.

And Paul Pelosi, former House Speaker Nancy Pelosi’s husband, even has a cult following among some investors who mimic his stock moves.

Congress has tried to crack down on members’ stock holdings. The STOCK Act of 2012 requires more timely disclosures, but some lawmakers want to ban trading completely.

A bipartisan group of House members is pushing legislation that would prohibit members of Congress, their spouses, dependent children, and trustees from trading individual stocks, commodities, or futures.

And this past week, a discharge petition was put forth that would force a vote in the House if it gets enough signatures.

“If leadership wants to put forward a bill that would actually do that and end the corruption, we’re all for it,” said Rep. Anna Paulina Luna, R-Fla., on social media on Tuesday. “But we’re tired of the partisan games. This is the most bipartisan bipartisan thing in U.S. history, and it’s time that the House of Representatives listens to the American people.”



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