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The billionaire pipeline: How a 2000s startup boom fueled Europe’s tech renaissance

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Picture the scene. It’s 2003 in Tallinn, Estonia. Taavet Hinrikus, a 20-year-old computer whiz, has just accepted an offer to become the first employee of a little-known video-call startup, Skype. Little did he know then, but it was the start of a multi-decade evolution that would make him one of Estonia’s first billionaires, spawn dozens of startups, and generate billions of dollars in venture funding across Europe. “The idea that you can start using this [video-chat technology] to have voice and video conversations was pretty crazy for a boy who was born in the Soviet Union. But it was also obvious to me that it was going to be an exciting journey,” Hinrikus tells Fortune.

Today, at age 43, Hinrikus can add cofounder of payment platform Wise and partner of founder-led venture capital fund Plural Platform to his résumé, having steered multiple companies through countless funding rounds. Hinrikus’s story—unique at the turn of the century—would make him a pioneer in a fascinating business trend: In Europe, a surprisingly high number of employees of unicorns like Skype would go on to launch still more unicorns.

Europe’s founder factories

It would be an understatement to say that Europe’s tech scene has undergone a revolution since Hinrikus started his first day at Skype.

“The idea that you can start using this [video-chat technology] to have voice and video conversations was pretty crazy for a boy who was born in the Soviet Union…”

Taavet Hinrikus

Some 1,650 European tech startups have been founded across Europe by former employees of 215 unicorns since 2008, according to data provided by venture capital group Accel and Dealroom.co. The pair provided Fortune with data on European spin-outs of startups in the region, having separately analyzed Europe and Israel starup activity over the21st century.

Certain countries have punched above their weight. Sweden, for example, is a standout performer, breeding the multibillion-dollar businesses Spotify and Klarna. Employees from that pair have founded a further 123 startups. King.com, the Swedish gaming group behind Candy Crush Saga, has seen 43 employees leave to create their own companies.

Skype employees would go on to launch 31 startups in total, including Hinrikus’s Wise and the ride-hailing group Bolt. To date, those startups have raised $3.5 billion in funding.

1,650

The number of European tech startups founded across Europe since 2008.

Most founders, around 55%, start their businesses in the same European city where they were first employed. This has helped spawn network effects across Europe that have turned unlikely cities, like Tallinn, into thriving tech hubs.

Repeat founders have also blossomed from the early-2000s scene. Spotify cofounder and CEO Daniel Ek, perhaps the most high-profile founder to emerge from Europe this century, recently announced a new funding round at a $1.7 billion valuation for his health-tech startup, Neko Health, making him a serial unicorn creator.

The question is, why did it take Europe so long to kick-start its entrepreneurial streak? And what changed to allow the continent’s founder factories to flourish?

Trailblazers

When Netherlander Harry Nelis—a partner at American fund Accel—who has operated out of Europe for the past 21 years, interviews a candidate for his company, he always asks the same question: “What’s the riskiest thing that you’ve ever done in your life?”

LISBON, PORTUGAL – NOVEMBER 06: Harry Nelis, Partner, Accel, delivers remarks on “Is Europe’s tech scene finally heating up?” on the second day of Web Summit in Altice Arena on November 06, 2018 in Lisbon, Portugal. Web Summit is an annual technology conference which brings together a variety of technology companies to discuss the future of industry. This year’s event runs from November 5- 8 and is expected to attract around 70,000 participants.. (Photo by Horacio Villalobos – Corbis/Corbis via Getty Images)

Nelis’s own answer? Getting married (he says he’s been happily married for 30 years now). But a close second might be Spotify. Nelis was part of the team that gave Spotify early financial backing, despite industry experts warning that a streaming music business would never work.

“The momentum was almost undeniable,” Nelis recalls when asked why he backed it anyway. “The product was so good and so easy to use, and the early consumer reaction so overwhelming, the company actually had a chance to make it.”

Think of any multibillion-dollar European tech company today, and it’s likely Accel was involved in its inception. After the group raised Series A funding for U.S. companies like Facebook, Nelis’s only real mandate in Europe was to find entrepreneurs with “big ideas.” That daunting brief is probably why he still asks job candidates about risk today. 

“The biggest mistake in venture is not losing money on an investment. It is missing the outlier,” Nelis tells Fortune from Accel’s London office. 

When he first came back to Europe after spending his early career in Silicon Valley, Nelis was struck by an obvious difference in attitude between Americans and Europeans, namely that it was unusual for the latter to pursue building a company instead of joining an established one.

“The biggest mistake in venture is not losing money on an investment. It is missing the outlier.”

Harry Nelis, partner at Accel

Europe has long been accused of lacking the work ethic often associated with Americans. Tom Blomfield, cofounder of British unicorns GoCardless and Monzo, last year accused the U.K. of suffering from a “know your place” attitude that suppressed entrepreneurship.

Matt Robinson, a fellow GoCardless cofounder and now a partner at Accel, disagrees with that assessment. However, like his colleague Nelis, Robinson did notice a difference in Europeans’ attitude toward entrepreneurship when he started GoCardless in 2011.

“Starting a company was not really an accepted thing to do. You know, when you sit over here and start a company, I think people assume you’re unemployed or unemployable,” he says. 

Some elements crucial to growing a startup, like access to seed funding, were nascent in the U.K. just 15 years ago, Robinson notes. 

Those who spoke to Fortune for this article, though, were aligned in their assessment that rather than an attitude overhaul, Europe just needed a few successful founders to show everyone else what was possible.

Ilkka Paananen, CEO and co-founder of Finnish mobile gaming unicorn Supercell, was one of those entrepreneurs working without a roadmap to follow.

“There were very few European tech entrepreneurs who I could call for advice, for the simple reason that we just did not have many tech startups at scale at that time,” Paananen recalled.

Nelis says Europe’s startup founders were role models who made success easier to envision for their successors. One of those would be Plural’s Hinrikus, who watched Skype become one of Europe’s first unicorns. 

“People know the drill better,” Nelis says, noting that new startups come to Accel today with plans to solve big problems in a way they often didn’t 20 years ago.

Plural’s Hinrikus says his crystallizing moment came when he realized Niklas Zennström, cofounder of Skype, didn’t possess any magical powers that made him more likely to be a successful founder: “He was an average person, just like me. If he can do it, then I can equally do it.”

Robinson says the major obstacles in building a startup became easier for him the second time around, namely, attracting the best talent and fundraising. 

Since Nelis returned to Europe in 2004, unicorns and decacorns have emerged from Europe’s VC pipeline, with a centacorn surely inevitable. Robinson spoke to one company that talked ambitiously about becoming the first-ever kilocorn, a $1 trillion private startup.

“I cannot imagine saying that or even thinking that back in 2011,” Robinson says.

Stick or twist?

Operating a thriving entrepreneurial startup environment brings the inherent and evidenced risk that employees will one day leave to start their own, sometimes competing, ventures.

Tara Ryan, Monzo’s VP of people experience, doesn’t see it as a tradeoff.

Monzo stands among Europe’s most prolific founder factories. The banking unicorn has spawned 23 startups since its creation. Oftentimes, when a new company is formed out of Monzo, it’s not just one person departing.

Map shows number of startup created by unicorns' ex-employees in europe
Map shows number of startup created by unicorns’ ex-employees in europe

“People start their own businesses, but often their founding team or their first handful of employees are also Monzonauts,” she says.

This has been something embraced, rather than suppressed. At Monzo, Ryan says, an internal company website celebrates former employees who went on to become founders. 

“People start their own businesses, but often their founding team or their first handful of employees are also Monzonauts.”

Tara Ryan, Monzo’s VP

“I don’t think it is healthy for employees or employers to try and retain people at all costs,” she says.

Accel’s Robinson goes one further. While at GoCardless, he would tell early interviewees his hope for them was that they would eventually leave and form their own startups.

The European dream

It’s worth a wager that Hinrikus, dressed in a hoodie and branded tee, and speaking from Plural’s London office, looks as invigorated as he did when he stumbled through Skype’s doors on his first day as an employee. 

Skype was acquired by eBay in 2005 for $2.6 billion, a now-familiar case of an exciting European startup being eaten up by a much larger U.S. tech behemoth. Its subsequent parent, Microsoft, no longer needs Skype now that Microsoft’s Teams video-chat function has been widely adopted. Similarly, DeepMind, the pioneering artificial intelligence research laboratory founded in London, is today a Google subsidiary.

Increasingly, though, European companies, driven by growing access to both capital and talent, are managing to stand on their own two feet.

Spotify, Accel’s risky early bet in Europe, had a market value of nearly $125 billion at the beginning of March. Its Scandinavian leadership team has maintained its grasp on the company’s operations as Spotify battles with Apple and Amazon. 

Other younger companies across Europe, like Monzo, now face the challenge of growing while maintaining what made them unique as startups. Alex Norström, Spotify’s copresident and chief business officer, has advice for startups on that journey.

“We’ve tried to maintain our entrepreneurial energy as we’ve scaled globally,” he says. “At Spotify, it’s always been about having big ambitions and delivering on them.”

Supercell’s Paananen, meanwhile, thinks Europe’s quirks make it easier for founders to stay true to their roots.

“Europe has a very unique, diverse culture, and a unique way of life that we all love — this is a great place to live and grow a family. This should help us both retain and attract the best talent,” said Paananen.

Hinrikus spoke of making the American Dream come true for his employees, only in Europe. 

“I think the scar tissue we have from owning our companies and building them makes us better partners for the next generation,” Hinrikus says. “There’s probably 100 early employees in various positions, even in customer support, who earned a million dollars from stock options.

“Now we’re showing time and time again that it’s not an American Dream,” he notes. “We have the same thing in Europe.” 

This article appears in the April/May 2025 issue of Fortune with the headline “The European dream.”

This story was originally featured on Fortune.com



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Trump warns U.S. carmakers not to take advantage of tariffs by hiking prices on consumers

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  • The Trump administration believes auto execs could be tempted to use the tariffs as cover to push through their own hefty price hikes without risking the competitiveness of their U.S. built vehicles. This would be an effective means of balancing out the loss of sales from tariffs placed on their foreign imports. “The math would tell you that’s going to cost us multibillions of dollars,” one executive told the Wall Street Journal. “So who pays for that?”

The White House is afraid automakers could take advantage of next month’s tariffs to arrange an across-the-board price hike on Americans looking to buy a new car.

Come April 3, all new vehicles built abroad will be slapped with a 25% import duty, a cost that will likely be passed on to U.S. consumers. Since this affects roughly half the cars sold in the country, companies like General Motors could use the tariff increase as cover to increase their prices on domestically-built vehicles as well.

To mitigate the threat of an across-the-board increase in car prices, President Donald Trump held a phone call with management from the top automakers in the country, warning them not to use the tariffs as an excuse to raise prices on domestic cars.

In it, Trump told the executives that the White House would look unfavorably on such a move, leaving some of them rattled and worried they would face punishment if they increased sticker prices, according to the Wall Street Journal report citing people with knowledge of the call. 

“The math would tell you that’s going to cost us multibillions of dollars,” one executive told the paper. “So who pays for that?”

The Trump administration did not reply by press time to a request from Fortune for comment. 

Rising car prices a major factor behind pandemic inflation

In the aftermath of the COVID-era semiconductor crunch that began in early 2021, the lack of supply of new cars sent prices soaring by roughly 20%, and even more for used cars, and to this day they remain elevated over their long term average. 

Together they were a major driver behind the post-pandemic bout of inflation that scarred Americans, helping return Trump return to the Oval Office. A key promise of the Trump campaign was a pledge to lower the cost of living for everyday Americans. 

The White House has squared the circle by claiming tariffs are a tax on foreign countries, a kind of IRS only in this case the rest of the world pays.

Much of the economics profession has repudiated this claim, however, and American consumers will soon find out if they are correct. 

Once the industry’s stockpile of imported cars and parts is depleted, the Trump tariffs could add $4,711 to the cost of a vehicle under the new rules, according to an estimate from celebrated supply-side economist Arthur Laffer, a favorite among pro-business Republicans.

Using that math, carmakers would be in a position to increase the price of a U.S.-built vehicle by $4,000 and still remain below the direct competition. The added profit could help offset the potential loss of sales for Mexican-built cars for companies like General Motors and Stellantis 

Trump: stagnant U.S. car production poses a threat to security

How did Trump manage to impose such steep tariffs unilaterally? The administration availed itself of a legal loophole. 

“Automobiles and certain automobile parts are being imported into the United States in such quantities and under such circumstances as to threaten to impair the national security of the United States,” the White House said, adding that the U.S. share of global auto production has stagnated over the past six years.

Arguing foreign cars that cross the border somehow pose a danger to the world’s richest and most powerful country is not an obvious argument for many. Without it, however, Trump would need Congress to implement the tariffs, since the Constitution places responsibility for tariffs and trade under the purview of the legislative branch of government. 

The only exception to the rule is Section 232, which allows the executive to restrict imports strictly when there is a national security theat.

Trump’s solution is to argue that countries like Australia, which imports all of its motor vehicles after the last domestic production site closed in late 2017, are strategically vulnerable due to the loss of a portion of its heavy industry.

“Only about half of the vehicles sold in the United States are manufactured domestically, a decline that jeopardizes our domestic industrial base and national security,” the White House said.

This story was originally featured on Fortune.com



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Markets may be past peak tariff uncertainty, even as investors weigh new tax on auto imports and brace for ‘Liberation Day’

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  • Investors have been forced to reckon with the apparent fact Trump is serious about implementing substantial tariffs on several, if not all, U.S. trading partners. While there’s plenty of turmoil to come, Morgan Stanley Investment Management executive Jim Caron said traders are well-equipped to map out how different scenarios could impact the global economy and corporate earnings. 

President Donald Trump’s 25% tariff on imported vehicles and car parts pushed auto stocks down Thursday, but the S&P 500 and other major indexes held relatively steady. It could be another sign investors are increasingly confident markets have made it past “peak tariff uncertainty,” as Jim Caron, an executive at Morgan Stanley Investment Management, put it, even if there’s likely plenty of turmoil around U.S. trade policy to come.

Stocks rose to start the week after reports from The Wall Street Journal and Bloomberg said the administration was considering narrowing the scope of the so-called “reciprocal tariffs” being unveiled Apr. 2, which the president has referred to as “Liberation Day.” Regardless of what’s unveiled, Caron told Fortune earlier this week, investors are better primed to react to these developments than when stocks plunged earlier this month.  

“There’s a difference between uncertainty and volatility,” said Caron, the chief investment officer of the firm’s portfolio solutions group.   

Markets famously despise the former, he said, because it’s impossible to quantify, for example, whether the president is just talking tough on taxing imports as a negotiating tactic. Now, investors have been forced to reckon with the apparent fact Trump is serious about implementing substantial tariffs on several, if not all, U.S. trading partners.

Of course, it’s impossible to determine the extent of these tariffs in advance, never mind what sectors will be hit hardest or whether retaliation from other countries will result in a global trade war. But traders can map out how different scenarios impact the global economy and corporate earnings, Caron said, which he called “managing volatility.”

“That, in the financial markets,” he said, “we’re really equipped to handle and understand.”

Investors have already moderated expectations for the economy this year. Goldman Sachs recently lowered its projection for U.S. GDP growth from 2.4% to 1.7%, a number Caron said is becoming Wall Street’s consensus.

When it comes to the impact of tariffs on inflation, Caron cited Federal Reserve chair Jerome Powell’s press conference last week. The head of America’s central bank said a one-time shock to prices would result in “transitory,” or temporary, inflation, while indicating a chain reaction of escalating price hikes remains a threat.  

The on-again, off-again nature of Trump’s tariff threats drove the S&P 500 into correction territory by Mar. 13 as the index dropped 10% from its all-time high in mid-February. The tech-heavy Nasdaq Composite plunged 14% in that span, but both indexes have rallied more than 3% since.

Will the “American exceptionalism” trade last?

Caron said his team treated the dip as a buying opportunity in both America and Europe. In recent years, investors have been much better off parking their money in U.S. stocks than anywhere else. A chaotic barrage of policy announcements from the Trump administration, however, has markets souring on the “American exceptionalism” trade.

While the S&P 500 is down nearly 3% in 2025, stocks across the pond have surged as the continent prepares to dramatically up spending on defense and infrastructure amid fears of U.S. abandonment. The pan-European STOXX 600 is up 7% year-to-date, while in Germany, where the government has reached an agreement to potentially unlock $1 trillion in new outlays, the country’s DAX Index has jumped over 12% in that span.

Meanwhile, the S&P China 50 Index is up over 16%, despite Trump raising tariffs on China by 20% since the start of his term, inflaming growing tensions between the world’s superpowers. Optimism about China’s tech sector and AI capabilities has significantly increased since the surprise success of DeepSeek’s R1 model. Joe Quinlan, who oversees market strategy for the wealth management divisions of Bank of America and Merrill Lynch, said Wall Street is optimistic about the government’s efforts to boost flagging consumer demand.

“China really got out the fiscal bazooka,” he said. “They really got aggressive with monetary policy.”

Bank of America’s monthly fund manager survey found 69% of respondents said “American exceptionalism” had peaked, reporting the biggest drop in U.S. equity allocation since BofA began conducting the survey in 1994.

Investors are being cautious when looking abroad, though. Stephanie Link, who manages a $6 billion portfolio as chief investment strategist at Hightower Advisors, told Fortune earlier this month she’s wary of chasing gains in Europe, where she said more stringent regulation weighs on profit margins.

She feels even less comfortable about China and its authoritarian regime, noting the mysterious disappearance of Alibaba founder Jack Ma. Before shaking hands with Chinese President Xi Jinping at an event last month, Ma had been seen only sparingly in public after criticizing Chinese finance regulators in 2020.

Link is more bullish on India, where she noted companies like Apple are moving their supply chains to reduce exposure to China—and a growing middle class, she said, will support growth.

It makes sense for investors to look for some diversification, she said, with the S&P 500 trading at roughly 22 times forward earnings. The 20-year average for the index has been about 16, according to FactSet.

“I do think we have American exceptionalism,” Link said earlier this month, “but I think it’s coming at a very high price.”

At least some investors feel the tariff picture is clearing ever so slightly.

This story was originally featured on Fortune.com



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American worker confidence just hit a record low and is even worse than it was during the darkest days of the pandemic  

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Good morning!

American employees are not feeling great about the future. In fact, their optimism is at an even lower point than it was during the height of the pandemic. 

The U.S. worker confidence score for February of this year reached a record low of +24, according to new research from LinkedIn. That’s even worse than how workers were feeling in April 2020, and a sharp 9 point drop from confidence levels in January. 

The culprit for all the anxiety is a slowing jobs market, potentially destructive new economic policies, and fears about how AI will impact human professionals, according to the report. “This is indicative of workers feeling like they don’t have the power to actually change their financial situation. When you feel like you don’t have the power, your confidence in your own stability wanes,” Drew McCaskill, a career expert at LinkedIn,” tells Fortune

While the job market was controlled by job seekers just a few years ago, who made major wage gains by switching roles, that opportunity for workers has all but ground to a halt. The number of applicants per open job on LinkedIn has jumped nearly 70% since 2022, while hiring has slowed 3.4% from February 2024 to February 2025. McCaskill also notes that the influx of fired federal workers searching for new roles may also be a source of strain because “none of us know whether the private sector is going to be able to absorb all those jobs.” 

“It is essentially an employer’s marketplace right now,” he says. 

It’s no surprise, then, that money is causing the most anxiety for workers. Employee confidence in their ability to better their financial situation over the next six months dropped to +15, even lower than April 2020’s score of +16, and a record low for that metric in particular. 

While the current hiring environment is certainly challenging for job seekers, McCaskill says it also puts pressure on hiring managers, and HR leaders. On one hand, this group potentially has their pick of candidates when it comes to filling a role. But this “overwhelmed, overworked” cohort is also wading through more applications and struggling to meet higher demands from bosses who think they should be hiring the best of the best. That’s leading to some inevitable broken links in the job hiring chain. 

“Recruiters are now inundated,” he says. “People who are looking for jobs there aren’t getting responses back.”

Sara Braun
sara.braun@fortune.com

This story was originally featured on Fortune.com



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