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Thanksgiving holiday brings out a record high number of shoppers, retail survey says

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A record-high 186.9 million Americans are looking for shopping deals over Thanksgiving holiday break.

The Turkey Trot was run, the Thanksgiving dinner eaten and the football game watched.

Now it’s time to shop.

A record-high 186.9 million Americans — about 3 million more than last year — are planning to shop over the Thanksgiving holiday break, according to a survey from the National Retail Federation.

“The annual Black Friday shopping weekend holds great hope for Florida retail stores, and this year looks to be merry and bright,” said Scott Shalley, president and CEO of the Florida Retail Federation in a press release. “Retailers are ready with extra team members and an abundance of deals to serve eager shoppers.”

The biggest shopping day is Black Friday with 70% of shoppers surveyed saying they planned to look for deals.

The next busiest shopping day is Cyber Monday with 40% of consumers planning to shop followed by Small Business Saturday that was created to support local businesses.

“Many Americans consider shopping to be an important part of their Thanksgiving holiday and one of the best ways to get deals on gifts,” Prosper Insights and Analytics Executive Vice President of Strategy Phil Rist said in the press release. “Of those planning to take advantage of sales, over half say it’s because the deals are too good to pass up. Others point to the tradition or simply say they like to start their holiday shopping during the long weekend.”

People like to buy their holiday gifts before December rolls around. About 58% of consumers said they had already started shopping by early November. 

Clothing and accessories are the most common gifts with 50% of consumers saying that’s what they are planning to give this year followed by gift cards and toys.

The survey found Floridians aren’t being Grinches this year.

About two-thirds surveyed said they wanted to “embrace the spirit of giving” and help charities by giving money to a charity, donate items to a charity or buy from retailers that help social causes, the press release said.



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Michael Yaworsky says insurance costs are finally stabilizing for Floridians

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Florida Insurance Commissioner Michael Yaworsky said he believes the state’s insurance industry has stabilized, adding consumers “are finding relief” and have more options “than we’ve had in decades.”

“If you were in this meeting three years ago, it was like the equivalent of a funeral. It was very depressing; it was dark. Everyone thought the end was coming,” he said Friday during the Florida Chamber of Commerce’s annual insurance summit. “And two years later, we are in a fantastic place, seeing nothing but success on the horizon.”

In an interview this week with Florida Politics, Yaworsky said consumers went from “massive rate hikes year-over-year to very modest rate hikes.”

In some cases, people are seeking decreases, he added.

“Over 100 carriers have filed for a 0% increase or decrease,” he said.

But it’s clear Floridians are still worried about rising property insurance costs.

“The Invading Sea’s Florida Climate Survey also found that most Floridians – 54% – are worried about being able to afford and maintain homeowners insurance due to climate change,” Florida Atlantic University said in a press release this Spring. “According to a 2023 report by LexisNexis Risk Solutions, the average premiums for Florida homeowners rose nearly 60% between 2015 and 2023, the largest increase in any state.”

Yaworsky also touted reforms that would lower auto insurance costs.

“We’ve seen a $1 billion return to policyholders because despite the best actuarially sound estimates of just how good the reforms would be and how much of an impact that would have on rate making … It has exceeded all expectations,” he said.

In October, the state announced that the average Progressive auto insurance policyholder will receive a $300 rebate.

“A billion-dollar return from Progressive is just one of the first of what will likely be others,” Yaworsky told Florida Politics. “Those consumers will be getting additional money back in addition to rate reduction to make sure that insurers aren’t overcharging people because of the reforms.”



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Ron DeSantis says GOP must go on offense ahead of Midterms to bring back ‘complacent’ voters

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Gov. Ron DeSantis is continuing to warn Republicans that next year’s Midterm contests may not go their way if the party doesn’t change course.

He recommends that Republicans make a strong case for what they will do if they somehow retain control of Congress next year, given that “in an off-year Midterm, the party in power’s voters tend to be more complacent.”

But DeSantis, who himself served nearly three terms in Congress before resigning to focus on his campaign for Governor in 2018, says House Republicans haven’t accomplished much, and they need to be proactive in the time that’s left.

“I just think you’ve got to be bold. I think you’ve got to be strong. And I think one of the frustrations with the Congress is, what have they done since August till now? They really haven’t done anything, right?” DeSantis explained on “Fox & Friends.”

“I’d be like, every day, coming out with something new and make the Democrats go on the record, show the contrast.”

The Governor said the economy and immigration are two issues that would resonate with voters.

On immigration, DeSantis believes his party should remind voters that President Donald Trump stopped the “influx” of illegal border crossers given passage when Joe Biden was in power.

After providing contrast to some of his policy wins through the end of 2023 in Florida, DeSantis suggested that the GOP needs to blame the opposition party regarding continued economic struggles.

“Democrats, they caused a lot of this with the inflation and now they’re acting like … they had nothing to do with it,” he said.

DeSantis’ latest comments come after Tuesday’s narrow GOP victory in deep-red Tennessee, in yet another election where a candidate for Congress underperformed President Donald Trump.

Republican Matt Van Epps defeated Democrat Aftyn Behn by roughly 9 points in the Nashville area seat. That’s less than half the margin by which Trump bested Kamala Harris in 2024. This is after U.S. Reps. Randy Fine and Jimmy Patronis won by smaller margins than expected in Special Elections in Florida earlier this year.

Though partisan maps protect the GOP in many cases, with just a seven-vote advantage over Democrats in Congress there is scant room for error.

Bettors seem to believe the House will flip, with Democratic odds of victory at 78% on Polymarket on Friday morning.



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Ron DeSantis again downplays interest in a second presidential run

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The question won’t go away.

Gov. Ron DeSantis may be out of state, just like he was when he ran for President in 2024, but that doesn’t mean he’s eyeing another run for the White House.

“I’ve got my hands full, man. I’m good,” he told Stuart Varney during an in-studio interview Friday in New York City, responding to a question about his intentions.

DeSantis added that it was “not the first time” he got that question, which persists amid expectations of a crowded field of candidates to succeed President Donald Trump.

“I’m not thinking about anything because I think we have a President now who’s not even been in for a year. We’ve got a lot that we’ve got to accomplish,” the term-limited Governor told Jake Tapper last month when asked about 2028.

It may be for the best that DeSantis isn’t actively running, given some recent polls.

DeSantis, who ran in 2024 before withdrawing after failing to win a single county in the Iowa caucuses, has just 2% support in the latest survey from Emerson College.

Recent polling from the University of New Hampshire says he’ll struggle again in what is historically the first-in-the-nation Primary state. The “Granite State Poll,” his worst showing in any state poll so far, shows the Florida Governor with 3% support overall.

In January 2024, DeSantis had different messaging after leaving the GOP Primary race.

“When I was in Iowa, a lot of these folks that stuck with the President were very supportive of what I’ve done in Florida. They thought I was a good candidate,” DeSantis said. “I even had people say they think that I would even do better as President, but they felt that they owed Trump another shot. And so I think we really made a strong impression.”

But that was then, this is now.



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