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Tendam strengthens global presence with Women’secret launch in Turkey

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3 weeks ago

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By

Europa Press

Translated by

Roberta HERRERA

Published



April 2, 2025

Women’secret, the women’s lingerie and loungewear brand owned by Tendam, is further expanding its international presence with its entry into the Turkish market, the company announced in a statement.

Women’secret launches in Turkey – Tendam

The brand has opened a nearly 100-square-meter space in Emaar Square Mall, the largest shopping centre in Turkey. Spanning 138,000 square meters over six floors, the mall houses 415 stores, 52 restaurants, and a four-level parking facility.

With this latest opening, Women’secret strengthens its presence in the region, bringing its store count in the area to 91. The brand now operates a total of 692 physical locations across 80 countries throughout Europe, the Americas, Africa, and Asia.

Tendam continues to prioritise international store expansion in markets and countries with strong growth potential, leveraging its multibrand and multimarket expertise to benefit each brand in its portfolio.

Today, the group operates in more than 80 countries through over 1,800 points of sale—including company-managed stores, corners, franchises, and e-commerce. Its digital footprint includes 33 dedicated websites for eight of its brands, six apps, franchise websites and leading marketplaces.

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TOFS CVA likely ‘within days’ – report

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9 minutes ago

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April 22, 2025

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The Original Factory Shop’s (TOFS) new owner, Modella Capital, is preparing to cut its store count under the often-preferred company voluntary arrangement (CVA) route to reshape struggling businesses.

TOFS, one of Britain’s largest independent discount retailers, is preparing to propose a package of rent cuts to store landlords within days, reported Sky News. The CVA option had been widely expected with reports last month that it could happen.

Modella, which recently agreed to buy WH Smith’s high street retail arm, has so far yet to comment.

Property sources cited industry rumours that “significant store closures and job losses” could form part of TOFS’ plans, while demands for two-year rent-free periods at some stores are also said to feature.

Modella, which also owns Hobbycraft, bought TOFS from Duke Street Capital two months ago for an unknown sum, before appointing restructuring experts at Interpath to work on restructuring plans.

Sources have speculated that dozens of TOFS stores could close under a CVA, while a major distribution centre is also thought to feature in the proposals. At the time of the takover, TOFS’ workforce is said to numbered about 1,800.

The variety retailer currently a trades from about 180 stores.

Former owner Duke Street had tried to sell the business before, having supported it through the Covid-19 pandemic with a cash injection of more than £10 million.

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Vestiaire Collective releases striking campaign for World Earth Day

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40 minutes ago

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April 22, 2025

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Translated by

Nicola Mira

Published



April 22, 2025

What if your apartment’s front door was obstructed by a mountain of discarded clothes? French second-hand fashion e-tailer Vestiaire Collective has chosen this striking image to mark Earth Day, falling on Tuesday, April 22, once again sounding the alarm to consumers about the worldwide overconsumption of apparel. “In 2024, the European Union received 4.6 billion parcels shipped by fast-fashion companies,” said Vestiaire Collective in a press release.

Vestiaire Collective’s campaign showing heaps of clothes outside buildings in Paris, New York and London – Vestiaire Collective

“Fast fashion is no longer invisible, it is outside our front door. This global crisis demands immediate action, and the system must be rebuilt from the ground up,” said Dounia Wone, chief impact officer at Vestiaire Collective. “Real change begins with challenging the status quo and facing the consequences of overproduction. We are committed to this mission and hold all stakeholders accountable,” she added.

Vestiaire Collective banned several fast-fashion brands from its catalogue in 2023. The latest campaign follows a series of marketing initiatives previously staged by the premium resale specialist, for example a campaign in similar style picturing the world’s most famous beaches and the streets of some the world’s major capitals. 

The retailer has also launched a six-month educational programme in collaboration with five influencers, reaching over two million people to raise awareness. The programme includes workshops, mentoring sessions and an upcoming educational trip with influencers and the press, to highlight the need for systemic change in the fashion industry.

Vestiaire Collective was launched in 2009, and in early 2024 it raised €59 million ahead of its stock market listing. Its catalogue includes five million pre-owned luxury and high-end items available in 70 countries.

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After Dr Martens, Wilson becomes Represent and True chair

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1 hour ago

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April 22, 2025

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UK-based luxury brand Represent and its strategic investment parter True have appointed Kenny Wilson as chair and non-executive director, with the former Dr Martens CEO brought on board to help accelerate the brand’s growth. That includes expanding its reach “in the UK, US, and internationally”.

Represent 247

Drawing on his “proven track record in managing and scaling global brands”, Represent and True said they will look to his “wealth of knowledge across multiple fashion categories to support the brand’s strategy in both luxury fashion and performance sportswear”.

And that significant CV stretches across fashion and retail, including senior management and C-Level roles at Levi’s and Cath Kidston before being appointed CEO of Dr Martens in July 2018. His six years at the footwear giant’s helm ended in January, replaced by Ije Nwokorie, who moved up from chief brand officer.

Acting as a “conduit between Represent and True”, he will leverage his 35 years of experience “to bring a unique point-of-view to the collective business vision of Represent and True.

Wilson said of his appointment: “Represent has driven remarkable growth in recent years and that is testimony to the strength of the brand and team. I’m excited by the potential of the Represent and [performance collection] 247 brands and I look forward to helping the team grow them around the world.”

Paul Spencer, CEO of Represent, added: “As soon as we met Kenny, we knew he would be a great addition to the Represent team. His strength lies not just in his wealth of experience in scaling global consumer brands at the highest level, but also in his work ethic, vision and strategic approach to business. We felt instantly that his values perfectly aligned with ours and he will no doubt be a formidable asset and support to our ongoing mission; to build the best brand in the world.”

Since inception, Represent said it has experienced rapid growth, with a compound annual growth rate (CAGR) of 64% since 2020, “delivering double-digit profit margins”. 

With strong product offerings in both luxury and performance sportswear, the brand is “well positioned to continue this trajectory generating circa £100 million in revenue at the end of the last fiscal year” it said.
 
Alongside mainline collections, Represent has collaborated with global brands such as Puma and Belstaff.

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