Outlet Shopping at The O2 has compounded its ongoing success, announcing the opening of three new stores – Kate Spade New York, Jack & Jones, New Era – all making their London outlet debuts.

The trio’s arrival marks the Greenwich outlet’s “strong start to 2025, underpinning its position as a critical London retail destination and prime outlet location within the UK”.  

Sitting adjacent to the main entrance of the outlet, Kate Spade sits on the upper level and near complementary brands, Calvin Klein, Tommy Hilfiger, and French Connection.

It’s opened a 2,408 sq ft unit and delivers the brand’s premium womenswear, including handbags, small leather goods, accessories, jewellery, clothing, and footwear. 
 
Meanwhile, securing a 4,219 sq ft unit, Danish retailer Jack & Jones has also opened on the outlet’s upper level, stocking an assortment of menswear with a focus on denim.

And American sports and lifestyle brand New Era has opened a 1,471 sq ft unit, joining Under Armour, Asics, Nike, and Adidas to “further bolstering the destination’s sports-oriented offer”, the operator said. 

New Era’s new store, situated on the upper level, delivers the brand’s extensive line of caps in its collection, including licensed partnerships with teams across MLB, NFL, and NBA.

Outlet Shopping at The O2 said it has experienced a strong start to the year, with Q1 sales enjoying an 8% year-on-year uplift. This includes  a “standout performance” across footwear, with an uplift of 40% vs Q1 2024, bolstered by a distinct variety of brands such as Clarks, Sole Trader, Skechers, Asics, Carvela and Dune London. Sports also exceeded Q1 last year, up 12%.
 
Leasing director Louisa Dalgleish added: “We’ve continued to show that we are the go-to location for outlet debuts. These new brands not only further extend our customer base and category offers but are a firm indicator of the opportunities we can provide here.”

New Zealand menswear brand Rodd & Gunn has opened its sixth UK standalone store, now arriving in Cheltenham, Gloucestershire.

With further expansion expected this year, the Cheltenham opening marks “a prestigious milestone of substantial global growth of our retail presence across both hemispheres”, the fashion retailer said.

Offering collections that are “odes to nature and rich culture of their homeland” that further the brand’s reputation for “timeless garments” its collections are centred around Australian cotton, New Zealand merino wool, and Italian linens within its sustainable SS25 range. 

And the new season collection, entitled ‘Beyond the Horizon’ is “where sartorial meets the sea” accompanies by images of vintage sailboats to depict “a season of sun-soaked days and salt-kissed skin, of laughter echoing across the water, and the camaraderie that comes from shared moments under the open sky”.

Main features for the new season are its casual Bermuda shorts, Australian cotton polos, wool/linen-blend blazers and Italian linen shirts.

Rodd & Gunn has an extensive global retail footprint that now comprises 205 stores, concessions and outlets across New Zealand, Australia, America, Canada, UK, France, Italy and Belgium.

This is accompanied by a growing number of concessions across Europe’s largest department stores including France’s Galeries Lafayette, Denmark’s Illum, Italy’s Coin, Belgium’s Inno, Hong Kong’s Sogo, Singapore’s Takashimaya, Canada’s Hudson Bay, America’s Bloomingdales, and John Lewis in the UK.

Be prepared to see six Pentland Brands banners becoming a major feature of TNT Sports’ TV programming across early summer.

Introducing a “bold new chapter” for the sportswear-centric group, Pentland becomes the channel’s first ever sponsor. And reaching a potential 46 million sports fans “makes it the ideal home for our brands” it said.

The multi-platform sponsorship deal, developed in partnership with Sky Media, Warner Bros Discovery and Essence MediaCom North, will showcase six of its brands (Berghaus, Canterbury, Ellesse, Endura, Mitre, and Speedo) “through a high-impact activation spanning TV, on-demand, and social media over the next three months”.

Pentland added: “This is the first time our brands have been part of a channel sponsorship and represents a strategic investment, driving spontaneous brand awareness and audience engagement”.

It added that the campaign “will bring our brands to life through engaging ‘fandents’, short fan-fuelled idents capturing the passion of sports fans”.

The campaign will extend across a wide range of TNT Sports’ premium sports content. A 20-second TV ad will run during prime sports programming, while high-impact social media posts across Warner Bros’ The Discovery channels will feature “iconic highlights and archive moments, maximising our brands’ visibility”.

Pentland chief marketing office Penny Herriman said: “Our pioneering brands have a rich legacy in the world of sports and strive to see people move more. This partnership places our brands across premium, exclusive content that resonates with an engaged, relevant audience of sports fans and consumers. It will drive visibility and connect with them where consideration is high and has impact.”