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Target can’t get its footing after its DEI program demise and a 40-day boycott against the retailer. Foot traffic at stores is down for the eighth consecutive week

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Target saw foot traffic fall for the eighth consecutive week, extending a losing streak that began just a few days after the company announced it would end its diversity, equity, and inclusion (DEI) program in late January.

For the week that began March 17, foot traffic fell 5.7% YoY for Target, according to data from Placer.ai. That’s compared to the 7.1% it fell last week, and an average weekly decline over the last eight weeks of 6.2%.

In a March 4 earnings call, when it reported a 3.1% Q4 loss and a non-specified sales decline in February, Target executives were bullish about its Easter assortment boosting business. But if it has so far, it’s not reflected in the foot-traffic data. What may have taken the spring out of the Easter Bunny’s hop for Target is a 40-plus day boycott coinciding with Lent (so ending on Easter) spearheaded by Black clergy for which more than 150,000 have signed up, exceeding organizers’ stated goal of 100,000.

Target did not respond to a request for comment from Retail Brew about the traffic slump.

At Costco, which unlike Target resisted demands from the Trump administration for private companies to dump their DEI programs, foot traffic has continued to grow. For the same week beginning March 17, traffic rose 5.2% YoY, and marked its 13th straight week of gains over last year.

Donald J. slump: While Target is just one of many companies to capitulate to Trump and get rid of DEI, it may be seeing more of a backlash because of how much it championed racial justice and social justice by name in recent years—before eschewing the terms.

In fact, like Target, Walmart had been on a seven-week traffic decline and McDonald’s on an eight-week decline, but both broke the slump in the week beginning March 17, with Walmart inching into positive territory with a 0.3% YoY traffic gain and Mickey D’s with a 2% gain.

Compared to Target’s average YoY loss of 6.2% over the last eight weeks, Walmart’s average weekly traffic was down 1.6% and McDonald’s was down 3.6%.

Circle back: As consistent as Target’s foot-traffic losses have become, we’re in the midst of Target Circle Week, a mammoth sale and marketing push that began on March 23 and lasts through March 29. It does not coincide with a Circle Week last year, but rather a week which in 2024 was itself down 0.8% compared to 2023.

It’s hard to fathom Target not improving over that when we revisit foot traffic in a week, but we’ll try to suss out an apples-and-apples comparison of how this Circle Week compares to prior ones traffic-wise.

This report was written by Andrew Adam Newman and was originally published by Retail Brew.

This story was originally featured on Fortune.com



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Premier’s 100 Top Hospitals 2025: Teaching Hospitals

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Baby boomers are beating millennials in a housing showdown, scooping up homes in all cash

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Canada’s former banker turned prime minister slams Trump’s tariffs as ‘misguided’

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Prime Minister Mark Carney said Thursday that Canada will match U.S. President Donald Trump’s 25% auto tariffs with a tariff on vehicles imported from the United States.

Trump’s previously announced 25% tariffs on auto imports took effect Thursday. The prime minister said he told Trump last week in a phone call that he would be retaliating for those tariffs.

“We take these measures reluctantly. And we take them in ways that is intended and will cause maximum impact in the United States and minimum impact in Canada,” Carney said.

Carney said Canada won’t put tariffs on auto parts as Trump has done, because he said Canadians know the benefits of the integrated auto sector. The parts can go back and forth across the Canada-U.S. border several times before being fully assembled in Ontario or Michigan.

Carney said Canadians are already seeing the impact.

Automaker Stellantis said it shut down its assembly plant in Windsor, Canada, for two weeks from April 7, the local union said late Wednesday. The president of Unifor Local 444, James Stewart, said more scheduling changes were expected in coming weeks.

Carney said that will impact 3,600 auto workers that he met with last week.

Autos are Canada’s second-largest export and the sector employs 125,000 Canadians directly and almost another 500,000 in related industries.

Carney announced last week a CA$2 billion ($1.4 billion) “strategic response fund” that will protect Canadian auto jobs affected by Trump’s tariffs.

Trump previously placed 25% tariffs on Canada’s steel and aluminum. And Carney said Canada can expects further tariffs on pharmaceuticals, lumber and semi-conductors.

“Given the prospective damage to their own people the American administration should eventually change course,” Carney said. “Although their policy will hurt American families, until that pain becomes impossible to ignore, I do not believe they will change direction, so the road to that point may indeed be long. And will be hard on Canadians just as it will be on other partners of the United States.”

Carney, a former two-time central banker in Canada and the U.K, said Trump’s actions will reverberate in Canada and across the world. “They are all unjustified and unwarranted and in our judgement misguided,” Carney said.

Canada’s initial $30 billion Canadian (US$21 billion) worth of retaliatory tariffs remain in place, having been applied on items like American orange juice, peanut butter, coffee, appliances, footwear, cosmetics, motorcycles and certain pulp and paper products.

Carney suspended his election campaign to return to Ottawa to deal with Trump’s tariffs.

Opposition Conservative leader Pierre Poilievre said he would remove the federal tax on Canadian made vehicles.

Ontario Premier Doug Ford, whose province has the bulk of Canada’s auto industry, called Canada’s latest tariffs a “measured response.”

This story was originally featured on Fortune.com



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