Digital activewear brand Tala is opening its second London store, this time choosing Westfield London to take the brand “to the next level” while promising an “unmissable opening weekend celebration” across 1-2 November.
The brand’s even encouraging visitors “eager for a first look” to sign up to secure a spot on its online guest list.
The new store, located in the ground floor’s central atrium, will feature Tala’s newest DayFlex Collection, launching online a week later, as well as a Westfield London exclusive Graphic Tee, available only in-store.
Saturday’s ‘Community Opening’ day will be hosted by founder Grace Beverley and will include free gift with purchase for the first 250 customers spending £30 or more, complimentary snacks and drinks throughout the day, a live DJ set and exclusive product previews.
Day two (Grand Opening Day) will feature a DJ and photobooth in-store, and again, snacks and drinks and free gift with purchase continuing (while stocks last).
“Visitors can expect an immersive Tala experience that brings the brand’s signature mix of fashion and community to life”, it added.
Beverley added: “Opening our second store in Westfield London is such an exciting milestone for Tala. It’s the shopping centre I spent so much of my childhood in, so to now see Tala there is a real full-circle moment. It’s the perfect place to bring our growing community together.
“The process has been completely different to [debut London store opening] Carnaby Street, but the excitement is exactly the same. Carnaby really showed us how powerful it is to see people experience the brand in real life, and this new space takes that to the next level. This weekend is all about celebrating how far we’ve come and having an amazing time with our customers, who have been such a huge part of the journey.”
CEO Morgan Fowles also said: “Our Carnaby Street flagship launch in May of this year, showed us just how much customers value connecting with the brand in person, and Westfield London allows us to take that experience to a new market.
“The centre attracts an incredible mix of local and international shoppers, making it the perfect location to grow our community and provide a brand experience. Physical retail continues to play a powerful role in deepening relationships with our community, and we’re proud to be expanding that presence at Westfield London.”
