The two-minute video isn’t subtle. Wielding a medieval halberd, the president of the conservative Swiss People’s Party lays out the choice Switzerland faces: a simpler life that the country’s founders spelled out in a one-page declaration more than 700 years ago or a 2,000 page treaty with the European Union.
Switzerland is known for its watches – MB&F
It’s a choice between “freedom and serfdom,” Marcel Dettling says before tossing the treaty documents onto a bonfire.
The trouble for Dettling and Switzerland’s other EU naysayers is that the alternative vision of a nimble nation trading freely with the rest of the world isn’t looking so good anymore. On the day the video was released — Aug. 1, Switzerland’s national day — the White House delivered a bombshell by announcing the country would face tariffs of 39% on all exports to the US, among the highest anywhere in the world.
President Karin Keller-Sutter is traveling to Washington on Tuesday as she and her colleagues race to get Donald Trump to reconsider. They don’t have much time, with the levies due to kick in on Thursday.
Helene Budliger-Artieda, one of the chief negotiators for Switzerland, held a phone call with business representatives on Monday. She told them that Switzerland’s main goal is to get the overall tariff number down, but didn’t reveal any potential concessions it might make, according to people briefed on the call.
Budliger also received a clear message from businesses: there’s no substitute for the US market.
While the Swiss try to figure out how to deal with Trump and the US, the episode has cast a new light on the country’s relationship with the EU. That’s long been a divisive issue, with arguments about trade and economic benefits clashing with concern about immigration and sovereignty.
For the pro-EU voices, the chaotic back and forth with the US will give them fresh reason to push the benefits of ties with the bloc, particularly as it secured a far better 15% rate.
“This will undoubtedly strengthen the camp of those who argue that Switzerland needs to move closer to the EU,” said Rene Schwok, a professor of political science at the University of Geneva. “Their argument is that the EU is a much more reliable partner than the US and China.”
Keller-Sutter and her officials had expressed confidence right up until late last week that they’d secured a far better deal with the US. But it all fell apart at the end during a phone call with Trump. Critics say she didn’t have anything to offer and came unprepared to the negotiation table.
The US president sees his country’s 39 billion dollar trade deficit with Switzerland as tantamount to theft, and didn’t appreciate being told otherwise by Keller-Sutter.
“I don’t believe that the US is a reliable partner under this presidency,” Andri Silberschmidt, a Liberal lawmaker and member of Keller-Sutter’s party, told Bloomberg. “As a small nation, we are dependent on reliable partners who abide by agreements.”
Switzerland is in the midst of a separate debate on an agreement with the EU that it hammered out late last year and is due to go to a national vote. In a survey – conducted before Trump’s self-declared Liberation Day announcement on tariffs — 47% of Swiss respondents were in favour, while 35% were against it.
To be sure, Switzerland’s low unemployment, low inflation economy is robust enough that it could withstand the 39% tariff hit. If pharmaceutical exports were included at the unchanged rate, this would translate to a hit of at least 0.7-percentage point hit to the economy, according to Hans Gersbach at KOF economic research institute in Zurich.
If drug exports were excluded, the hit would be between 0.3 and 0.6 percentage points. That would be a harsh blow but not enough to tip the economy into recession.
Still, that would jeopardise “tens of thousands of jobs” in key manufacturing industries, said Stefan Brupbacher, director of trade group Swissmem.
However Keller-Sutter’s last-minute bid in Washington works out, the lesson for Switzerland is that it needs to realise it’s not in the same league as the US, China or the EU but a small player.
This may push the Swiss to reconsider the advantages of “splendid isolation,” Kirkegaard said.
“When the elephants are dancing, the mice get trampled and that’s a little bit of what’s happened here.”
The demerger of Unilever‘s ice cream division, to be named ‘The Magnum Ice Cream Company,’ which had been delayed in recent months by the US government shutdown, will finally go ahead on Saturday, the British group announced.
Reuters
Unilever said in a statement on Friday that the admission of the new entity’s shares to listing and trading in Amsterdam, London, and New York, as well as the commencement of trading… is expected to take place on Monday, December 8.
The longest federal government shutdown in US history, from October 1 to November 12, fully or partially affected many parts of the federal government, including the securities regulator, after weeks without an agreement between Donald Trump‘s Republicans and the Democratic opposition.
Unilever, which had previously aimed to complete the demerger by mid-November, warned in October that the US securities regulator (SEC) was “not in a position to declare effective” the registration of the new company’s shares. However, the group said it was “determined to implement in 2025” the separation of a division that also includes the Ben & Jerry’s and Cornetto brands, and which will have its primary listing in Amsterdam.
“The registration statement” for the shares in the US “became effective on Thursday, December 4,” Unilever said in its statement. Known for Dove soaps, Axe deodorants and Knorr soups, the group reported a slight decline in third-quarter sales at the end of October, but beat market expectations.
Under pressure from investors, including the activist fund Trian of US billionaire Nelson Peltz, to improve performance, the group last year unveiled a strategic plan to focus on 30 power brands. It then announced the demerger of its ice cream division and, to boost margins, launched a cost-saving plan involving 7,500 job cuts, nearly 6% of the workforce. Unilever’s shares on the London Stock Exchange were steady on Friday shortly after the market opened, at 4,429 pence.
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Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.
Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm.
In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.
Matteo Calonaci – Burberry
Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.
Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.
JohnattanLeon – Burberry
Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.
Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.
Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”
The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.
An eclectic mix of jewels from the collection – Puneet Gupta
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.