Swiss watch exports fell for a fourth month as companies waited for the US agreement to ease punitive import tariffs to take effect.
A watch by Tag Heuer – DMR/Tag Heuer
Exports dropped 7.3% in November from a year earlier, the Federation of the Swiss Watch Industry said Thursday, the most since August when President Donald Trump’s administration slapped a 39% levy on Switzerland’s products. Exports to the US, the industry’s biggest market, fell 52% last month.
Manufacturers of watches, machines, and precision instruments were among sectors hit hardest by the US trade tariffs on Switzerland, according to the country’s central bank. A deal to reduce the levy to 15% finally came on November 14, but companies only found out in December that the lower tariffs would be backdated to the day the agreement was announced.
Watch exports are likely to pick up in the coming months as the tariff deal reassures companies, Citigroup analyst Thomas Chauvet said in a note.
Still, Switzerland’s overall exports to the US rose in November, underscoring the challenging backdrop facing the watch sector. The 15% import levy is still higher than the 2% faced by companies before Trump’s trade measures.
Shares of both Richemont and Swatch Group AG slipped in early Zurich trading. Overall, exports were down in almost all price bands, and in every material, the Federation of the Swiss Watch Industry said.
Exports to Japan dropped, while the picture also turned negative in China after two months of growth. That’s dampening hopes for a recovery in luxury demand in the country, especially given its recent slow retail sales growth.
“The luxury watch sector enters 2026 with mixed fundamentals,” Vontobel analyst Jean-Philippe Bertschy said in a note. Asia comparisons will ease, he said, “but the US remains unpredictable, and discretionary spending in Europe is showing fatigue.”
One of India’s richest states that’s heavily reliant on exports said high US tariffs are causing “irreparable damage” to businesses in the region and called on Prime Minister Narendra Modi to urgently seek a trade deal with Washington.
Tamil Nadu’s chief minister M K Stalin – MK Stalin- Facebook
M. K. Stalin, the chief minister of Tamil Nadu, said export orders have dried up in some districts, resulting in a daily loss of 600 million rupees ($6.7 million) in revenue. In Tiruppur district- also known as the knitwear capital of the nation- there’s been “a staggering wipe out” of 150 billion rupees in confirmed orders, forcing production cuts of up to 30%, Stalin said in a letter to Modi on Thursday.
US President Donald Trump slapped tariffs of 50% on Indian goods in August, one of the highest rates in the world, slashing exports to India’s biggest market and threatening Modi’s manufacturing ambitions. Despite months of negotiations and New Delhi officials expressing optimism of a deal soon, both sides remain locked in talks without any clear sign whether the tariffs will be lowered.
Stalin, who is part of the opposition and often critical of the Modi government, described the situation in Tamil Nadu as an “escalating crisis” in his letter to the prime minister. The resulting economic setback has pushed many small and medium enterprises to the “brink of collapse,” he added.
The US is India’s biggest export market and the high tariffs have impacted labour-intensive sectors such as textiles, gems and jewellery, and leather and footwear, forcing the federal government to step in with relief measures for exporters.
“The current trade stalemate is not merely an economic setback but a looming humanitarian challenge due to the irreparable damage caused by the tariffs,” Stalin said in his letter.
Ruled by the Dravida Munnetra Kazhagam party, Tamil Nadu is one of India’s largest exporting hubs for textiles, electronics, leather and footwear, and automobiles. As the country’s most industrialised state, it competes with Vietnam and Mexico and is home to Apple Inc. factories. Mobile phone exports are currently exempted from Trump’s tariffs.
Tamil Nadu contributes 28% to the nation’s textile exports and employs around 7.5 million people in the sector, Stalin said. The leather and footwear industry in the state contributes 40% to the nation’s sectoral exports and employs over one million workers, he said.
“In this context, I implore you to prioritise resolution of this tariff issue through bilateral agreement at the earliest possible juncture,” the letter said.
Chandrababu Naidu, chief minister of Andhra Pradesh state who is Modi’s coalition partner in the government, has also raised concerns about the damage the high US tariffs is having on the state’s shrimp exports.
After two months of operating a Portuguese pop-up at Amoreiras Shopping Center in Lisbon, Granado, Brazil’s heritage perfumery and personal care house, has confirmed in a statement that the temporary space will remain open for six months, noting that this presence underscores its international expansion.
Granado
Granado began by launching a pop-up at El Corte Inglés, then invested in this kiosk, which opened on October 20, as part of a project to create a tropical oasis in the heart of one of the Portuguese capital’s most emblematic shopping centres, inviting visitors to immerse themselves in the world of luxury fragrances.
The pop-up showcases a little of almost everything the brand offers, from eau de parfum, eau de toilette, eau de cologne, soaps, perfumes, a home fragrance range, and coffrets ideal for Christmas.
Granado Pharmácias, founded in 1870 in Rio de Janeiro by the Portuguese José Antonio Coxito Granado, drew on empirical knowledge of botany and pharmacy to create remedies and hygiene products using plants from Brazil’s biodiversity. The brand stays true to this DNA and maintains a strong physical presence in Lisbon.
Since 2017, Granado has been bringing its carioca spirit to European capitals and leading retailers in Portugal, France and the UK, and sells online throughout Europe via its official website at Granado.eu.
The store in central Lisbon is at 98 Rua Garrett, in Chiado; and the one in the heart of Porto is at 354-360 Rua de Cedofeita. In Paris, it has stores at 21 Rue Bonaparte, in Saint-Germain-des-Prés; 11 Rue des Francs Bourgeois, in the Marais; 4 Rue du Marché Saint-Honoré; and in major Parisian department stores such as Galeries Lafayette, Samaritaine, and BHV. In London, it can be found at 44 Floral Street, in Covent Garden; and 59 King’s Road, in Chelsea; as well as in selected department stores, such as Liberty of London. It is also present in Brussels, at INNO.
In the US, it has its own stores in New York at 611 Madison Avenue; at 51 Prince Street in SoHo; and at Aventura Mall, Florida, among others. Not to mention the more than 100 standalone stores across Brazil.
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Intimates and swim specialist Bravissimo Limited has filed its accounts for the period to the end of March and they showed much higher sales. However, it’s hard to get a clear picture of just how the company is faring.
Bravissimo
The UK-based company is part of Bravissimo Group Limited, which acts as its holding entity, as well as being the holding company for the US arm of the business.
That parent company was wholly acquired by Wacoal Europe Ltd partway through the period in late September last year. But the firm’s year-end date was changed to 31 March from 31 October at that point, which means the current period is 17 months against 12 months the ‘year’ before.
But with that in mind, its’s still worth looking at the figures for the UK operation.
For the 17 months reported, the company’s revenue was £79.3 million. For the comparison period (the 12 months to the end of October 2023) it was £57.6 million. Gross profit in the latest period was £49 million compared to £36.2 million for the shorter period previously. The gross profit margin for the most recent extra long ‘year’ was 61.8% compared to 6.2% in the previous year. That’s because the elongated period included two autumn seasons and autumn and winter sales typically have lower margins due to fewer swimwear pieces being shifted (swimwear has higher margins).
But the company said that despite the challenging inflationary environment cost were well controlled and the reported operating profit for the 17 months was £1.4 million. Had the firm being reporting its financial year as it did previously, that figure would have been £2.6 million, up from £2.5 million the year before.
Bravissimo also said that it had more active customers at the end of the latest period compared to the previous year and its website traffic was up as well, although retail store footfall dropped slightly. The website conversion rate edged upwards and the retail conversion rate was broadly stable.
In the previous year, the company said it had fully recovered from the effects of the pandemic, but it’s likely that the current year will feature worse results than those just filed.
In June 2025, the company said a warehouse fire meant disruption and delays to supply chains for its online customers. The fire was quickly extinguished, but the disruptions involving having to find temporary storage facilities. The brand stopped accepting orders online or over the phone until the issue was resolved.
It only reported being back online in late September but at least it said the business saw a 70% year-on-year rise in total sales on the day of its relaunch. Lingerie sales alone were up 90% compared to the same day last year.