The British brand Superdry & Co. has confirmed its entry into Argentina as the launchpad for an ambitious regional expansion. The company plans to invest between 40 million US dollars and $50 million over the first four years, as part of a strategy with a 20-year development horizon in Latin America.

The first flagship store is scheduled to open in August, coinciding with the spring/summer season, in the San Isidro Racecourse area. The store will serve not only as the flagship but also as the regional headquarters and decision-making centre for South America. In parallel, the official online store for the Argentine market will launch; the brand’s arrival is already being teased on its local website.

According to the announcement, the first phase will create 150 direct jobs, with a target of ending 2026 with five franchises in operation. From March 2027, at the start of the autumn/winter season, a further five openings are planned, with the aim of reaching a rate of ten franchises per year, measured by financial year rather than calendar year.

Founded in 1985 in Cheltenham, UK, Superdry has built its global standing on a proposition that combines vintage-inspired design, quality garments, and accessible pricing. It currently operates in more than 60 countries and has over 700 stores worldwide.

Superdry’s entry into Argentina will be via an alliance with Tango Fabric, the company founded by Ezequiel García and Juan Ignacio Tubio Mónaco, which will oversee local operations and the brand’s regional development.