Superdrug ready to join Highcross Leicester beauty line-up this autumn

UK health & beauty giant continues to ramp up the opening of new supersized flagship stores with the latest targeting Highcross Leicester shopping and leisure destination this autumn.

With a 10-year lease, it takes over two large units on the lower mall, spanning 9,000 sq ft, and “marks a significant ongoing commitment from the budget beauty brand in physical retail”.

Alongside its wide product offering, the Superdrug store will also include a nurse-led aesthetic clinic where customers can receive a number of aesthetic services and products, including anti-wrinkle treatments and fillers, while its Beauty Studio will offer eyebrow threading, eyelash extensions and nail manicures.

Clare Jennings, property director at Superdrug, said the Highcross Leicester opening “reinforc[es] our continued investment in the region. This additional location will give even more customers the opportunity to shop with us in person and experience the latest in trending beauty and everyday essentials.”

The arrival of Superdrug boosts the mall’s already strong beauty roster which includes Boots, Lush, Jo Malone, Clarins, Rituals, and Space NK.

Michelle Menezes, centre director at Highcross Leicester, added: “The first half of the year… has been busy, but exciting, with four fantastic new additions across food, fashion and beauty and wellbeing. From much-anticipated returns to city centre firsts, it’s clear that retailers see real value in establishing a presence here in Leicester.”