Health & beauty retailer Superdrug has promoted Simon Comins to become its COO with immediate effect, marking “a significant milestone in both the company’s journey and Simon’s career”.
Simon Comins – Superdrug
To say he’s a company veteran is something of an understatement as he’s been with the firm for 38 years, having joined the business at just 15 years old as a part-timer in his local Superdrug store.
Since then, he’s worked across all areas of the business in a variety of roles, gaining extensive experience in both retail and commercial operations.
He was most recently its commercial chief and as CCO “played a pivotal role in shaping Superdrug’s commercial success”. He oversaw the company’s commercial teams, marketing, and CRM functions, “helping to deliver consistent, compelling brand messaging, strong supplier partnerships, and exceptional customer value across more than 800 stores” in the UK.
The company also said that more recently, he’s been “instrumental in shaping some of Superdrug’s most innovative customer experiences, including the recent launch of Beauty Playground”. That’s an interactive beauty concept “designed to transform the in-store experience and bring more fun, accessibility, and discovery to beauty shopping”.
It added that his promotion “marks a bold step in Superdrug’s strategic vision to create a seamlessly connected business. By uniting retail and commercial operations under one cohesive strategy, Simon will help ensure Superdrug continues to lead the industry in delivering outstanding customer experiences, both in-store and online”.
CEO Peter Macnab hailed his “deep understanding of both our business and our customers [that] makes him ideally placed to lead the next phase of our journey. His ability to drive innovation has already delivered fantastic results, from strengthening our commercial strategy to bringing new experiences for our customers to life. Simon will be central to ensuring our retail and commercial plans work hand in hand to create the very best experience for our customers”.
