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Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover

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Subway was thrown—literally—into the spotlight after a D.C. resident and then-Justice Department employee hurled one of the sandwich chain’s footlongs at a federal officer, which became a viral moment this past week. Now, Subway may have to deal with something that’s grown beyond a single hoagie toss.

Sean Charles Dunn, the now internet-famous protestor known better as “Sandwich Guy,” was captured on video hucking a sandwich wrapped in green and yellow paper at the officer, after calling a group of agents standing outside Subway “fascists.” The video was uploaded to Instagram on Aug. 10 and has since gone viral, with major news outlets reporting on the incident and eliciting responses from the Trump administration.

U.S. Attorney for the District of Columbia Jeanine Pirro said in a video posted on X last Wednesday that Dunn would be charged with assault on a police officer, a felony that is punishable by up to eight years in prison. The following day, Attorney General Pam Bondi said in an X post that Dunn had been fired from his job at the DOJ.

“Stick your Subway sandwich somewhere else,” Pirro said in the video that has now racked up over 2 million views.

Well, Dunn hasn’t, but D.C. residents have, painting the nation’s capital with Banksy-styled portraits of Sandwich Guy, his right hand winding up, armed with a green, yellow and red footlong. The single act of protest has blossomed into a symbol of resistance against President Donald Trump’s federal law enforcement takeover. T-shirts depicting footlongs have hit Etsy, and some protestors are even bringing wrapped Subway sandwiches to demonstrations outside the White House.

But what happens when a large brand gets tied up in a national debate? 

Other well-known brands have been monitored and discussed closely by the public for cultural and political implications.

In July, American Eagle came under fire for its “Sydney Sweeney Has Great Jeans” denim ad campaign that featured the actress saying, “Genes are passed down from parents to offspring… My jeans are blue.”

This month, Cracker Barrel’s logo refresh drew online criticism from restaurant patrons accusing the brand of straying from its roots and going “woke.”

Experts told Fortune that Subway’s position is unique in that it didn’t incite any of the debate it’s embroiled in now. Unlike an ad campaign, policy change or public support of a marginalized community or cause, Subway hasn’t sparked a brand conversation of their own doing. Instead, experts said the unlikely string of events is a case study in brand image management due to external forces and crisis communication.

“Subway didn’t choose to be in this situation,” Stacy Rosenberg, professor of marketing at Carnegie Mellon University’s Tepper School of Business, told Fortune. Yet, “they do need to issue a crisis communication statement to take some level of control of the message.”

Although Subway was thrown into the D.C. police takeover debate involuntarily, she said companies have to prepare for the unexpected to be able to respond in a timely manner.

Subway hasn’t publicly responded to the incident yet, and didn’t respond to Fortune for comment.

Since Aug. 10, Subway has posted routine promotional material on TikTok, X and Instagram. Some of their followers have taken to the comments section to further the conversation about the D.C. incident. Under an Aug. 13 picture of a 6-inch, one Instagram commenter replied, “I’m just excited to throw them at fascists.” X users have responded to an Aug. 12 Subway rewards post with a picture of Dunn being arrested, calling for him to be the sandwich chain’s new spokesperson.

“I think (Subway) is waiting it out, probably hoping not to have to” comment, Melissa Murphy, another marketing professor at Carnegie Mellon, told Fortune.

As social media allows for individual videos to become flashpoints and viral symbols, messaging can slip away from brands quickly. It’s Subway’s responsibility to provide a response, she said.

Murphy said that one of the exercises she does with marketing students is to brainstorm “every possible thing that could go wrong,” rank them by likelihood, and draft up the beginnings of public statements for the ones with the greatest chance to happen.

Though a Subway sandwich throwing “may not have been on the bingo card,” it falls under a political issue affecting a brand, which is something companies have to keep in mind, she said.

“If a brand isn’t prepared for that, I mean, it’s sort of shame on them,” Murphy said.

But, others don’t think Subway needs to do anything right now.

“There is a time to respond,” crisis communications expert Cindyee Harrison, CEO of Synaptic, a PR agency for small businesses, told Fortune. “I’m not entirely sure that that moment has arrived or will arrive for Subway.”

Harrison said the brand of the sandwich thrown at the federal officer has taken a backseat in people’s minds.

“It is the irony of the weaponization of a sandwich,” she said. “I think that’s the point more. So it really could have been any sandwich. It happens to be from Subway.”

The sandwich becoming an iconic symbol was an organic crowd response to a viral moment, something common in today’s media and likely to pass quickly, Harrison said.

If Subway potentially looks to capitalize on this heightened brand conversation online, it could come off as disingenuous, she added.

Though Murphy said she’s surprised Subway hasn’t issued an official statement on the matter, she understands the sub chain doesn’t want to alienate any of their customer base.

“I think it forces their hand a little bit to have an opinion,” Murphy said. “And that’s dangerous.”





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Procurement execs often don’t understand the value of good design, experts say

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Behind every intricately designed hotel or restaurant is a symbiotic collaboration between designer and maker.

But in reality, firms want to build more with less—and even though visions are created by designers, they don’t always get to see them to fruition. Instead, intermediaries may be placed in charge of procurements and overseeing the financial costs of executing designs.

“The process is not often as linear as we [designers] would like it to be, and at times we even get slightly cut out, and something comes out on the other side that wasn’t really what we were expecting,” said Tina Norden, a partner and principal at design firm Conran and Partners, at the Fortune Brainstorm Design forum in Macau on Dec. 2.

“To have a better quality product, communication is very much needed,” added Daisuke Hironaka, the CEO of Stellar Works, a furniture company based in Shanghai. 

Yet those tasked with procurement are often “money people” who may not value good design—instead forsaking it to cut costs. More education on the business value of quality design is needed, Norden argued.

When one builds something, she said, there are both capital investment and a lifecycle cost. “If you’re spending a bit more money on good quality furniture, flooring, whatever it might be, arguably, it should last a lot longer, and so it’s much better value.”

Investing in well-designed products is also better for the environment, Norden added, as they don’t have to be replaced as quickly.

Attempts to cut costs may also backfire in the long run, said Hironaka, as business owners may have to foot higher maintenance bills if products are of poor design and make.

AI in interior and furniture design

Though designers have largely been slow adopters of AI, some luminaries like Daisuke are attempting to integrate it into their team’s workflow.

AI can help accelerate the process of designing bespoke furniture, Daisuke explained, especially for large-scale projects like hotels. 

A team may take a month to 45 days to create drawings for 200 pieces of custom-made furniture, the designer said, but AI can speed up this process. “We designed a lot in the past, and if AI can use these archives, study [them] and help to do the engineering, that makes it more helpful for designers.” 

Yet designers can rest easy as AI won’t ever be able to replace the human touch they bring, Norden said. 

“There is something about the human touch, and about understanding how we like to use our spaces, how we enjoy space, how we perceive spaces, that will always be there—but AI should be something that can assist us [in] getting to that point quicker.”

She added that creatives can instead view AI as a tool for tasks that are time-consuming but “don’t need ultimate creativity,” like researching and three-dimensionalizing designs.

“As designers, we like to procrastinate and think about things for a very long time to get them just right, [but] we can get some help in doing things faster.”



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Binance has been proudly nomadic for years. A new announcement suggests it’s chosen an HQ

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For years, Binance has dodged questions about where it plans to establish a corporate headquarters. On Monday, the world’s largest crypto exchange made an announcement that indicates it has chosen a location: Abu Dhabi, the capital of the United Arab Emirates.

In its announcement, Binance reported that it has secured three global financial licenses within Abu Dhabi Global Market, a special economic zone inside the Emirati city. The licenses regulate three different prongs of the exchange’s business: its exchange, clearinghouse, and broker dealer services. The three regulated entities are named Nest Exchange Limited, Nest Clearing and Custody Limited, and Nest Trading Limited, respectively.

Richard Teng, the co-CEO of Binance, declined to say whether Abu Dhabi is now Binance’s global headquarters. “But for all intents and purposes, if you look at the regulatory sphere, I think the global regulators are more concerned of where we are regulated on a global basis,” he said, adding that Abu Dhabi Global Market is where his crypto exchange’s “global platform” will be governed.

A company spokesperson declined to add more to Teng’s comments, but did not deny Fortune’s assertion that Binance appears to have chosen Abu Dhabai as its headquarters.

Corporate governance

The Abu Dhabi announcement suggests that Binance, which has for years taken pride in branding itself as a company with no fixed location, is bowing to the practical considerations that go with being a major financial firm—and the corporate governance obligations that entails.

When Changpeng Zhao, the cofounder and former CEO of Binance, launched the company in 2017, he initially established the exchange in Hong Kong. But, weeks after he registered Binance in the city, China banned cryptocurrency trading, and Zhao moved his nascent trading platform. Binance has since been itinerant. “Wherever I sit is going to be the Binance office,” Zhao said in 2020.

The location of a company’s headquarters impacts its tax obligations and what regulations it needs to follow. In 2023, after Binance reached a landmark $4.3 billion settlement with the U.S. Department of Justice, Zhao stepped down as CEO and pleaded guilty to failing to implement an effective anti-money laundering program.

Teng took over and promised to implement the corporate structures—like a board of directors—that are the norm for companies of Binance’s size. Teng, who now shares the CEO role with the newly appointed Yi He, oversaw the appointment of Binance’s first board in April 2024. And he’s repeatedly telegraphed that his crypto exchange is focused on regulatory compliance.

Binance already has a strong footprint in the Emirates. It has a crypto license in Dubai, received a $2 billion investment from an Emirati venture fund in March, and, that same month, said it employed 1,000 employees in the country. 



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Leaders in Congress outperform rank-and-file lawmakers on stock trades by up to 47% a year

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Stocks held by members of Congress have been beating the S&P 500 lately, but there’s a subset of lawmakers who crush their peers: leadership.

According to a recent working paper for the National Bureau of Economic Research, congressional leaders outperform back benchers by up to 47% a year.

Shang-Jin Wei from Columbia University and Columbia Business School along with Yifan Zhou from Xi’an Jiaotong-Liverpool University looked at lawmakers who ascended to leadership posts, such as Speaker of the House as well as House and Senate floor leaders, whips, and conference/caucus chairs.

Between 1995 and 2021, there were 20 such leaders who made stock trades before and after rising to their posts. Wei and Zhou observed that lawmakers underperformed benchmarks before becoming leaders, then everything suddenly changed.

“Importantly, whilst we observe a huge improvement in leaders’ trading performance as they ascend to leadership roles, the matched ‘regular’ members’ stock trading performance does not improve much,” they wrote.

Leadership’s stock market edge stems in part from their ability to set the regulatory or legislation agenda, such as deciding if and when a particular bill will be put to a vote. Setting the agenda also gives leaders advanced knowledge of when certain actions will take place.

In fact, Wei and Zhou found that leaders demonstrate much better returns on stock trades that are made when their party controls their chamber.

In addition, being a leader also increases access to non-public information. The researchers said that while companies are reluctant to share such insider knowledge, they may prioritize revealing it to leaders over rank-and-file lawmakers.

Leaders earn higher returns on companies that contribute to their campaigns or are headquartered in their states, which Wei and Zhou said could be attributable to “privileged access to firm-specific information.”

The upper echelon also influences how other members of Congress vote, and the paper found that a leader’s party is much more likely to vote for bills that help firms whose stocks the leader held, or vote against bills that harmed them. And stocks owned by leadership tend to see increases in federal contract awards, especially sole-source contracts, over the following one to two years.

“These results suggest that congressional leaders may not only trade on privileged knowledge, but also shape policy outcomes to enrich themselves,” Wei and Zhou wrote.

Stock trades by congressional leaders are even predictive, forecasting higher occurrences of positive or negative corporate news over the following year, they added. In particular, stock sales predict the number of hearings and regulatory actions over the coming year, though purchases don’t.

Investors have long suspected that Washington has a special advantage on Wall Street. That’s given rise to more ETFs with political themes, including funds that track portfolios belonging to Democrats and Republicans in Congress.

And Paul Pelosi, former House Speaker Nancy Pelosi’s husband, even has a cult following among some investors who mimic his stock moves.

Congress has tried to crack down on members’ stock holdings. The STOCK Act of 2012 requires more timely disclosures, but some lawmakers want to ban trading completely.

A bipartisan group of House members is pushing legislation that would prohibit members of Congress, their spouses, dependent children, and trustees from trading individual stocks, commodities, or futures.

And this past week, a discharge petition was put forth that would force a vote in the House if it gets enough signatures.

“If leadership wants to put forward a bill that would actually do that and end the corruption, we’re all for it,” said Rep. Anna Paulina Luna, R-Fla., on social media on Tuesday. “But we’re tired of the partisan games. This is the most bipartisan bipartisan thing in U.S. history, and it’s time that the House of Representatives listens to the American people.”



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