As artificial intelligence continues to transform business and daily life, The Moore Agency is reminding Florida’s business community that the human touch is indispensable.
The Tallahassee-based communications firm unveiled its 2026 M.Cast Trends Report at the Florida Chamber of Commerce’s Future of Florida Forum, which brings together the state’s top business and policy leaders to map Florida’s long-term economic strategy.
The report identifies seven trends shaping how businesses compete and communicate and underscores a paradox: as technology becomes smarter and more pervasive, success increasingly depends on distinctly human qualities such as authenticity, restraint, community and ethical accountability.
“In times of rapid disruption, anticipating change is essential to staying relevant and ready to lead,” said Terrie Ard, President and COO of Moore. “Organizations that understand these shifts before the market does will turn foresight into measurable competitive advantage.”
The top highlight: AI is “disappearing.” Not failing, the report states, but succeeding so thoroughly it’s “becoming invisible infrastructure” in the same vein as email and the internet itself.
The report also notes that there’s such a thing as being too perfect, and as AI algorithms approach a sort of sterile flawlessness, brands are finding that “strategic imperfection” is an asset. Likewise, consumers crave authenticity and community ecosystems with peer validation — something that AI can neither provide nor convincingly fake.
The report, crafted through collaboration with Moore’s partners, fleshes out four other trends expected to shape 2026 and provides businesses with a blueprint on how they can integrate them into their business and marketing plans.
“The 2026 M.Cast Trends Report is a testament to our leaders’ foresight and rigor, and I know it will help organizations turn early signals into clear, actionable strategy,” Moore founder and CEO Karen Moore said. “I’m energized by how these insights will help decision makers move with confidence, not guesswork.”
