Stella McCartney Ltd’s results for 2024 have been filed at Companies House and the company said it “continued to strengthen its position as a conscious luxury pioneer” during the year, which ended just before the announcement that McCartney had bought back the stake in her business owned by LVMH.
That said, both revenues and profits fell during the year. Revenue was down 27% at £16 million (having also fallen in the previous year). Profit sharing with Stella McCartney Italia SRL amounted to £3 million, which comprised 19% of the firm’s revenue.
Royalties were down to £7.45 million from £9.65 million and comprised 46% of revenue.
Meanwhile physical store sales rose to £5.391 million from £4.927 million, making up 34% of revenues (up from 22% a year earlier).
And while operating expenses reduced for the third consecutive year the operating loss widen from £22.5 million to £29.3 million, which the company said was primarily due to the challenging market conditions and their impact on revenue. The net loss for the financial year also widened to £33.59 million from £24.68 million.
Despite the lower revenue and profits, the company highlighted various upbeat developments. It said its Winter 2024 runway show was one of its “most impactful, led by an activist manifesto and message” inspired by an archival tank top worn by the designer in 1999. It served as a “call to action for animals and Mother Earth” via the collection that was “crafted with 90% conscious materials”. The Winter 2024 campaign evolved the message.
During the year the company also celebrated the 15th anniversary of its Fallabella bag with an OOH and PR campaign fronted by Cara Delevingne.
And it staged its Summer 2025 runway show in October 2024 and said it achieved a 127% increase in media impact value (MIV) compared to Summer 2024.
That presentation also launched the Stella Times newspaper and saw first-to-market innovations including a Ryder bag made in Hydefy, a mycelium-based alternative to animal leather. The bag launched in November 2024 and the company said it was a “commercial and editorial success”.
And in the latest year, the company has been focusing on key growth developments. They include a new strategic India distribution deal with Reliance Brands, the arrival of Tom Mendenhall as its new CEO, another link-up with H&M as well as other major collaborations, and taking part in Riyadh’s fashion week.
