Spotlight on recent shop openings in France

As the end of the year approaches, the fashion retail sector is seeing several brands strengthen their bricks-and-mortar presence with new openings. Here is a round-up.

Maison Ola inaugurates first Parisian boutique

Maison Ola, the label founded by Maria de la Orden and Grégory Mizele, known for its hats and hair accessories with a refined, sunlit charm, has set up shop in Paris for the first time. The brand officially opened the doors of its first boutique on 17 November, at 33, rue de Grenelle in the 7th arrondissement.

The 50-square-metre space is located in the heart of Saint-Germain-des-Prés. The boutique brings together all the brand’s collections and has been conceived to showcase its materials and craftsmanship.

This first physical address marks a new milestone for Maison Ola, which continues to expand its network and establish itself in the Parisian market. Maison Ola is available on the Moda Operandi platform, as well as in several outlets located in the Airelles group’s hotels and high-end establishments: Les Airelles Courchevel, Airelles Val d’Isère, Château de la Messardière, Jardin Tropezina, Château d’Estoublon and La Bastide de Gordes.

Phileo brings footwear offering to Boulevard Beaumarchais in Paris

Founded in 2020 by Philéo Landowski, the independent Parisian footwear brand Phileo opens its first boutique at 37, Boulevard Beaumarchais, in the 3rd arrondissement. The official opening took place on 27 November, and the boutique will be open Tuesday to Saturday, 1pm to 7pm. The retail space spans 62 square metres.

Conceived by Philéo Landowski, who collaborates with several major sports and lifestyle brands, the boutique takes an unconventional approach to retail. With exposed structures and raw surfaces, the space reflects the brand’s interest in the creative process and the tension between materials, and functions as a living space hosting interventions and installations by artists and collaborators.

As an independent label, Phileo is supported by DSMP-BD (Dover Street Market Paris – Brand Development) for distribution. The brand is carried in around thirty points of sale worldwide. It received the 2024 Grand Prix de la Création de la Ville de Paris and was a finalist for the 2025 ANDAM Fashion Award.

Caleb opens first boutique in Le Marais

Founded by Aaron Moyal and Samuel Milgrom, two-year-old brand Caleb continues its expansion with the opening of its first Paris boutique. The store is located at 72, rue Vieille-du-Temple, in the heart of Le Marais, in a 70-square-metre space.

Positioned around a timeless, genderless wardrobe, Caleb offers pieces with fluid cuts and materials selected for their durability. The boutique brings together the full menswear, womenswear and genderless collections, as well as limited editions and a selection of exclusive objects.

This first bricks-and-mortar location strengthens Caleb’s presence in the Paris market. The brand already has several international points of sale: Paris (2 points of sale: 1 Caleb boutique and 1 multi-brand corner at Printemps), St Barth, St-Tropez, Dubai, Kyiv (partner boutique), Italy and Tel Aviv.

Bonne Maison opens first boutique in Annecy

Bonne Maison, the French premium socks brand founded in 2012 and acquired in 2023 by Laure de Gennes, inaugurates its first boutique at 34, rue Sommeiller, in Annecy. The official opening was on 19 November 2025.

The brand, renowned for its graphic, colourful socks made from Egyptian cotton yarn and manufactured in Europe, has unveiled a 30-square-metre space designed as an art gallery.

Bonne Maison, which does not disclose its turnover, generates 90% of its sales internationally (Europe, the United States and Asia) and 20% of its business via digital channels. The brand is distributed in over 700 points of sale worldwide, including Le Bon Marché, Isetan and Printemps New York.

Acanthe inaugurates 15th boutique in France in Levallois-Perret

Founded in 1983 by Antoine de Jouffrey, Acanthe aims to offer quality shirts and clothing at accessible prices. Today, the family-run brand is headed by Blanche de Jouffrey, the founder’s daughter, while Aimée de Jouffrey, a womenswear designer, is debuting her Winter 2025 collection.

Acanthe develops timeless, durable collections crafted from natural materials such as cotton, linen, merino wool, lambswool and cashmere. The Cashmere Collection, launched in 2006, illustrates this commitment with modern, long-lasting pieces knitted in two-ply yarn.

In October, Acanthe opened its 15th boutique in France, in Levallois-Perret, a 52-square-metre space. The brand now has 15 points of sale, all standalone boutiques, consolidating its physical presence and direct access to customers.