The Avenue des Champs-Élysées is set to welcome a new arrival: Alo Yoga. This marks another key step in the premium sportswear brand’s rollout across Western Europe, primarily in the UK.

In late 2023, the American brand made its first foray into England with a 371-square-metre, two-storey flagship on London’s King’s Road. In August 2024, Alo Yoga followed up with a 929-square-metre store at 150 Regent Street, London. The brand also expanded to Dublin in late 2024, and went on to open two stores in London: on Brompton Road in September 2024 and in Covent Garden in early 2025.

A new location on the Champs-Élysées

More recently, the Los Angeles-based brand has turned its attention to Paris. From 2026, it will occupy 2,120 square metres at 92 Avenue des Champs-Élysées, the former Zara flagship. Alo Yoga joins the line-up of sports brands already established on the Parisian thoroughfare, including Nike, Adidas, On Running, and its direct competitor, the Canadian brand Lululemon.

As the year draws to a close, Alo Yoga’s European presence is taking a decisive turn. On October 8, the business announced the upcoming opening of four locations in the UK. Between late 2025 and 2026, Alo Yoga plans to open stores in Manchester, London, and Leeds.

First English locations outside London

“We’re delighted to expand Alo’s presence in the UK with four new community hubs. Each space has been carefully designed to reflect the spirit of its city while offering our community a place to connect, recharge, and thrive,” said Summer Nacewicz, executive vice-president of marketing and creative at Alo Yoga.

The first of these four stores will open in the North of England, at 5 New Cathedral Street in Manchester, opposite the Manchester Arndale shopping centre. The 638-square-metre space will open on November 21. This will be followed by two new London locations: on November 28 at Westfield London, measuring 600 square metres; and on December 5 at Battersea Power Station, a former industrial complex redeveloped as a shopping centre, measuring 230 square metres. Finally, 2026 will see the opening of a 622-square-metre boutique at the Victoria Leeds shopping centre in West Yorkshire.

Owned by Color Image Apparel, Alo Yoga was founded in 2007 by Danny Harris and Marco DeGeorge. The business is said to have passed the billion-dollar sales mark as early as 2022, and continues to build momentum in the sportswear sector.