With a reported 150,000 downloads of its first-ever mobile app, launched just six months ago, digital retailer SportsShoes.com is hailing the introduction as a major success.
The app forms part of the £90 million-turnover retailer’s “ongoing strategic expansion plans to enhance its customers’ online retail experience”.
It said the app also “acts as a platform to not only further connect, engage, and serve its customers, but also support the wider athlete community”.
In the app, customers can access personalised product and content suggestions unique to them and based on previous activity and preferences with a standard shopping feed as a secondary option. Users also have the opportunity to access exclusive competitions offering a range of prizes.
The platform also integrates customer membership options throughout the shopping journey, including the ability for users sync their England Athletics profile with their SportsShoes.com account.
Managing director, Brett Bannister, said: “It’s amazing to see the positive response from the running and fitness community. The rapid uptake is a solid reflection of our commitment to provide the best online purchasing experience, helpful content and unmissable competitions across multiple platforms.
“This early success also opens more doors to innovate and leverage tech to further connect, engage and serve the running community and power our growth plans.”
The launch of the app forms part of a £4.6 million investment it has made between 2021 and 2024 in its technologies, people, processes and facilities. This ran alongside a replatforming of the retailer’s UK and international website “supporting improved levels of personalisation across both product discovery and advice”.
The improved capabilities of the international websites also contributed to a 22% increase in international sales for the first half of the company’s latest financial year, it added.
