Italian sportswear business Macron — whose largest markets are the UK and Italy — has reported strong sales growth for the first half of the year.

It saw total revenues of €107 million, up from €93 million for the same period last year and only €79 million in H1 2023. The Bologna-based firm’s H1 revenue rise was 14.7% year on year for the half and 30% on a two-year basis.

And for the full year it expects record revenues. It didn’t put a monetary figure or percentage on that but last year’s annual revenue reached €223.6 million.

Its sales are increasingly derived from markets outside of Italy and as well as the UK being hugely important to it, the company has seen “significant growth” in Germany and the US.

And it added that growth has also been driven by investments in the Macron Campus with construction having begun on the fourth building that will further increase the company’s overall operational capacity.

For instance, German revenues rose 45% in the period and US revenues — while coming from a low starting point — were up by an even bigger percentage. They rose from €1.4 million in H1 2024 to €5.4 million in H1 2025. That was helped by the opening of the new distribution centre in Connecticut in 2024, which it said “further demonstrates Macron’s ability to achieve its growth objectives even in macroeconomic environments marked by volatility”.

It’s also a further sign of how smaller players in the sportswear market are challenging the dominance of much bigger global names.

CEO Gianluca Pavanello said: “The results achieved in the first half once again confirm the soundness of our growth path and the value of the strategic choices made in recent years, particularly in terms of internationalisation and our unwavering commitment to product quality.

“Our expansion into complex markets shows that our model based on innovation, sporting passion and attention to detail is appreciated worldwide. At the same time, the ongoing investments in the Macron Campus are essential to supporting this growth: we want to keep improving, looking to the future with ambition, convinced that beautiful things are created in beautiful places.”