Frasers Group has unveiled its latest Sports Direct store at Trafford Palazzo in Manchester. It follows the opening of its Manchester Arndale flagship in March 2023, with the new location spanning 30,000 sq ft over two floors.
Reflecting the brand’s mission “to serve the athlete with the best kit their money can buy”, the latest store showcases the world’s leading sports and lifestyle brands inlcuding Nike, Adidas, Puma, Under Armour, New Balance, ASICS, Skechers and Jordan.
Dedicated areas are set out for various sports categories and options for men, women, and kids. This includes Outdoor and Running concept areas to provide “an engaging and educational experience, allowing customers to test products in a dynamic, hands-on environment”. The areas feature specialist brands such as On Running, Brooks and Saucony in the Run category and The North Face and Columbiain Outdoors.
Meanwhile, the USC area houses trend-focused, lifestyle apparel and footwear, featuring brands such as Lacoste, Barbour International, Hugo, UGG,Levis, Steve Madden and more.
Lauren Barrie, group head of Retail at Frasers Group, said:“The opening… underscores our commitment to bring customers the best sports retail experience. As part of our ongoing Elevation Strategy, we’re opening impactful stores that showcase our global brand partners and deliver personalised, immersive shopping experiences.”
