South Korean cosmetics brand Hince has launched in the Indian market with Reliance Retail’s omni-channel beauty retailer Tira, bolstering its global brand offering as K-Beauty continues to grow in popularity.
Hince products have youthful, minimalist packaging – Hince
Hince has debuted in India as a Tira exclusive and is now available on its e-commerce store and in brick-and-mortar stores across the country, Reliance Retail announced on Thursday. With its modern, minimalist aesthetic, Hince offers cosmetic products including a ‘Raw Glow Dewy Ball,’ a multi-use balm designed to produce a natural looking glow, and a ‘Raw Glow Gel Tint,’ with a sheer and buildable colour, designed to give a dewy finish to makeup looks.
“With this launch, Tira continues to expand its exclusive international brand lineup, bringing globally coveted beauty labels closer to Indian consumers through a seamless omni-channel experience,” announced the business in a release. “From discovery to delivery, beauty enthusiasts can now experience Hince’s modern Korean makeup philosophy only on Tira.”
Tira describes itself as India’s fastest-growing omni-channel beauty retail platform and its app has crossed the 20 million download mark. The business delivers to 98% of India’s pin codes and its brick-and-mortar stores integrate beauty tech including skin analysers, virtual try-on tools, and a ‘Fragrance Finder.’
