Source Fashion is making a timely move and has a new trend partner, Trend Suite, with the key international sourcing exhibition shifting dates to 13-15 January 2026 at Olympia London. It previously took place in February.
And the reason? It “firmly places Source Fashion at the start of the fashion sourcing calendar, and unites global manufacturers and suppliers with retailers, brands and wholesalers across every product category”, organiser Hyve Group said.
Bringing the show forward “gives buying, sourcing and product teams a timely springboard at the very start of the year, aligning discovery, supplier meetings and range planning when decisions matter most, it added.
“Exhibitors benefit from earlier conversations with qualified buyers, retailers, brands, wholesalers and corporates seeking responsibly sourced materials, white‑label solutions and full‑service manufacturing, while visitors gain a concentrated view of global capability under one roof at Olympia London”, it also said.
And in a first for the event, it has partnered with Trend Suite as its official fashion trend authority, “delivering fresh insights and directional guidance to energise buying, sourcing and product teams”.
Trend Suite was founded by trend forecaster and designer Tiffany Hill. Already influential in shaping Source Fashion’s catwalk direction in past seasons, Hill “now brings her expertise fully into the show, curating insight around emerging subcultures and creative signals that influence fashion’s future”.
Trend Suite will collaborate on the soon-to-be-revealed headline trend theme for January 2026, and join the content programme “with insight‑led sessions designed to inspire and inform across categories”.
Hill said: “By partnering with Trend Suite, the show will spotlight the power of data-driven trend forecasting in shaping collections that are not only creatively inspiring but also commercially successful. This collaboration will provide visitors with exclusive insights into the key directions set to define the 2026-27 seasons, empowering brands and buyers to make smarter, more sustainable choices.”
The event organiser said the last Source Fashion, staged in July, “saw record visitor numbers and a 51% year-on-year increase in total footfall, its biggest increase to date with buyers, sourcing managers, product developers, technologists, and designers from some of retail’s biggest names, brands and retailers”.
Event director Suzanne Ellingham added: “Our role is to connect people and create the environment for better, more responsible fashion, and that’s exactly what we’ll continue to deliver this January. With the addition of Trend Suite as our first official fashion trend partner, we’re also able to give buyers and suppliers a clearer view of the creative signals shaping the future of fashion, adding another layer of inspiration and insight to the show.”
