Evening and occasion wear brand Soch has announced its strategic expansion into the Malaysian market and launched three stores in Klang, Johor Bahru, and Kuala Lumpur, bringing Indian ethnic wear to shoppers in Southeast Asia.
Soch has set up shop in Malaysia – Soch
“Soch has always been about making Indian ethnic wear aspirational yet accessible,” said Soch Apparels Pvt Ltd’s co-founder and CEO Vinay Chatlani in a press release. “Malaysia allows us to carry that promise overseas in a market that understands celebration, heritage, and community at its core. With these stores, we are laying the foundation for Soch to be recognised as not just India’s ethnic wear leader, but as a global brand with a contemporary cultural relevance.”
Soch has formed a franchise partnership with Malaysia-based retail business Venturist Sdn. Bhd. to expand its retail presence in the region. Over the coming three to five years, Soch plans to add two to three more stores in Malaysia and will tailor its product offering to the local, tropical climate with a curated range of sarees, kurtis, lehengas, and fusion wear among other garments.
Soch Apparels counts over 175 stores across 68 Indian cities, and the label has also made its debut in the Canadian market. Expansion into Malaysia is part of Soch’s wider commitment to global retail and the label is also exploring opportunities in Southeast Asia, the Middle East, the UK, and the US.
