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Sneakers brand Enterprise Japan enters new markets in Asia, America, creates first women’s line

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Nicola Mira

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March 13, 2025

The Fall/Winter 2025-26 collection by Italian premium sneakers brand Enterprise Japan combines Italian footwear expertise with an international outlook that has led the brand to enter new markets. Enterprise Japan, owned by Italian footwear producer Eli Group, is inspired by two apparently distant worlds, as it creatively blends Italian manufacturing expertise with Japanese precision. The brand’s collections reinterpret 1970s and 80s pop culture through an evergreen aesthetic distinctive for the strong connection between materials and quality.

Enterprise Japan’s Egg Rocket model, Fall/Winter 2025-26

After entering France in November 2024, Enterprise Japan is deploying the strategy it anticipated to FashionNetwork.com last year, with a focus on Asia. “In recent months, Brand Manager Alex Alliot has been travelling to South Korea, Japan and Hong Kong to meet potential partners, both retailers and distributors, and to assess the best strategies to enter these markets,” said Maurizio Croceri, CEO of Eli Group and the brains behind Enterprise Japan, speaking to FashionNetwork.com.

Croceri co-founded the group with Italian fashion businessman Marco Marchi in 2016. Eli Group is based in Civitanova Marche, in central Italy, and is part of Marchi’s Exelite Group. “[Potential partners] responded well to our products, but to enter these markets we need to plan a targeted communication and marketing strategy. [Enterprise Japan] is a niche brand. We aren’t necessarily aiming for big volumes right away, we’d rather talk to the right consumers, specific to our products, people who understand what they buy and why,” said Croceri.

Enterprise Japan is thinking about collaborating with local brands, artists and communities that are compatible with its values, and have an established market reputation. Local distributors will have to support Enterprise Japan in organising the import business and developing the brand on their specific markets. “In exchange, we can reciprocate by giving Asian brands the opportunity to enter Europe, and to gain visibility through our distribution network and our credibility,” said Croceri.

Enterprise Japan’s Jupiter Rocket model, Fall/Winter 2025-26
Enterprise Japan’s Jupiter Rocket model, Fall/Winter 2025-26

Eli Group performed satisfactorily in 2024, notably driven by the strong growth posted by Pinko Shoes. “Liu Jo, on the other hand, because of strategic brand image changes and the generalised market downturn, recorded a revenue decline, which was compensated by Pinko’s growth, while Enterprise Japan’s organic growth remained on track,” said Croceri, revealing that “[Enterprise Japan] has entered new markets, enabling us to boost visibility and volumes.”
 
In 2024, the brand entered Mexico and Israel, despite the tense geopolitical situation in the latter, “but we are also about to enter Thailand, Vietnam, and India, with local conglomerate Aditya Birla, which will be in charge of opening India’s branches of the Galeries Lafayette department store,” said Croceri. “These countries enabled us to compensate the shortfalls experienced in others where we were already operating, which struggled owing to the geopolitical-financial crisis that gripped the world last year,” he added.
 
Enterprise Japan is currently distributed by approximately 150 retail clients for a total of some 250 doors. “[Direct] retail is always in our sights, but market uncertainty doesn’t allow us to properly plan the necessary investments. The timeline has therefore extended,” said Croceri, adding that “by the end of this year we’ll redesign our site, with a new customer experience interface, more suited to our products’ contemporary feel.” 

Enterprise Japan’s Run Rocket model, Fall/Winter 2025-26
Enterprise Japan’s Run Rocket model, Fall/Winter 2025-26

Enterprise Japan’s Fall/Winter 2025-26 collection consists of approximately 120 SKUs between men’s and women’s shoes. “This season, we introduced new product categories at the collection’s presentation in Milan, like handbags, socks, hats and perfumes. We’ll test the feasibility of these brand extensions on our e-shop, but for the time being we’re focusing on footwear,” said Croceri, adding that “the real novelty is that, from this season, we’re featuring a sizeable collection targeted specifically at women, for the first time. We’re introducing it due to sustained customer demand, and it won’t be just a series of men’s models adapted to women’s feet.”
 
Style-wise, the driving design principle behind Enterprise Japan’s couture sneakers is the Japanese concept of Shibui. The sneakers’ 80s heritage style is linked to Shibui’s art of imperfection, to the simplicity and beauty of the wear and tear caused by time, becoming a bridge between past and future. The collection’s main models are the Egg Rocket, Run Rocket, and Jupiter Rocket.

Copyright © 2025 FashionNetwork.com All rights reserved.



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10 trends from the Fall/Winter 2025-26 womenswear shows

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Nicola Mira

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March 14, 2025

The fashion weeks held in New York, London, Milan and Paris from February 6 to March 11 for the Fall/Winter 2025-26 women’s ready-to-wear collections heralded a return to more commanding, creative fashion, gradually eclipsing understated luxury. The collections showcased two underlying trends, often combining them to redefine femininity.

On the one hand, a powerful, free and independent woman, evident in the office looks, the broad-shouldered silhouettes and bolstered hips, with garments featuring virtuoso textures and bold, very 1980s volumes, and an emphasis on outerwear and maximalist details, like giant jewels and maxi belts. On the other, a more feminine vein emerged, via a range of flowing, transparent lightweight outfits. Some of them romantic, with lace details to the fore, especially on tights, and others more sensual, in a boudoir mood characterised by an abundance of flesh-coloured garments. A genuine desire to dress up again was clearly felt.

1 Outerwear

Max Mara, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

 
Next winter, the garment worth investing in will be a fine piece of outerwear. Choosing from enveloping cashmere coats, especially a rich array of black ones, redesigned trench coats, cocooning tops, biker jackets in new XXL formats, jackets with oversized shoulders, hooded tops, thick cardigans, capes, and more. Some of them were even layered over one another. Exaggerated hips and reinforced shoulders added a dramatic touch to the ensemble. Shearling and leather coats in particular emerged as the new seasonal essentials. Not to mention fur coats.

2 Ubiquitous fur

Chloé, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Fur has become increasingly popular in recent seasons, and is now ubiquitous. It featured in every collection and across the entire women’s wardrobe, ranging from real fur, mostly vintage or recycled, to faux fur, reversed sheepskin, and amazing bouclé and tasselled wool treatments creating plush-effect garments.

Fur sneaked into every look, in the form of little details introduced to decorate accessories in unexpectedly amusing ways, but was also highly visible in extra-wide collars, sleeves, lapels and trims. Some designers presented dresses entirely made of fur, and even trousers, as well as a plethora of chapkas and similar types of trapper hats. Next winter’s it accessory will be the stole (in faux or real fur), as decreed by some of the coolest labels like Miu Miu, Prada, Marni, Chloé, and Ottolinger.

3 Midi skirts and office looks

MM6 Maison Margiela, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Longer silhouettes are ushering in more sophisticated office looks, and the midi skirt is back with a vengeance. From New York to Paris, designers have presented their contemporary take on this rather retro item. Midi skirts came in mid-calf length, sometimes down to the ankles, in flared or pencil versions, with or without slits, pleated or tight like a sheath, and featured in absolutely all kinds of materials. Midi skirts have become the symbol of corpcore looks, sometimes matched with a sweater or a hooded top à la Grace Jones, or as part of couture suits with hourglass jackets and statement shoulders, often inspired by 1980s-style power looks.

4 Low-waisted, skinny trousers

Diesel, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Ultra-tight trousers are making a comeback, especially skinny jeans. Stirrup trousers too are back, as seen at Dries Van Noten, Victoria Beckham, Ferragamo and Elie Saab, often looking very much like leggings, worn under oversize blazers. But, in a new twist, trousers’ waists are nosediving, down low on the buttocks, as at Dsquared2, Dolce & Gabbana, Diesel, Hodakova and Duran Lantink.

5 Scarf sweaters and neck-warmer collars

Christian Wijnants, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Designers have focused their attention on the neck and shoulders, taking the opportunity to make extensive use of knitwear, with snug volumes and inventive constructions. For example, with broad scarves and stoles that morphed into pullovers and knitted dresses, enveloping the body. Removable knitted collars cropped up everywhere, extending into plastrons, neck warmers or pelerines to complete a look. Some wool scarves even went as far as turning into hoods and head coverings.

6 Romantic lingerie

Marine Serre, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

From bodysuits to baby dolls, lingerie cropped up everywhere, confirming a general trend that has been well-established for several seasons. This time however, the emphasis was on a romantic aesthetic rather than on sensuality. Sensible underwear was often glimpsed beneath sheer tunics. Nighties turned into sexy evening dresses. In some cases, they showed up folded with their straps on the front of a skirt, as a simple reference to femininity. Lace details abounded, notably on black or red tights, a real must for next winter.

7 Snakeskin

Duran Lantink, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Animal-themed patterns were widely featured in many collections, with leopard, tiger, zebra, and cowhide prints and furs, but snakeskin effects in particular were a hit. They appeared in many leather garments treated like crocodile skin, as well as in knitwear and printed items decorated with this highly recognizable pattern. Snakeskin prints notably featured at Gabriela Hearst, and in some couture finishes at Tom Ford and Rick Owens

8 Layering and allover sleeves

Hermès, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Multiple garments, sometimes in double and triple layers, were used to create statement silhouettes with an original twist. The layering effect was even more marked with knitted items and an abundance of sleeves, wrapped several times around the neck or waist. At Alainpaul, a sweater’s sleeve slipped into that of a coat, while the other was worn around the neck. Elsewhere, sleeves vanished from the shoulders to crop up in unexpected constructions around the body. Or they were tied on the front in a pussy bow.

9 Belts galore!

Schiaparelli, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Designers have accented waistlines in every possible way. In jackets and dresses with tight hourglass silhouettes to emphasise the curves, an effect often accentuated by adding volume on the sides. Waistlines were often encased by maxi belts, worn over both outerwear and dresses, and even over other belts, in a multiple layering. Schiaparelli’s triple belt, for example, would add an avant-garde twist to any look.

10 Maximalist details

Vaquera, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

The latest trick designers like to amuse themselves with is taking a detail and enlarging it to an extreme, turning it into an unusual item or element that will surely grab the attention. Vaquera came up with a gigantic version of its iconic bra, worn as a dress, a top, as a train or skirt. The US label hammered the point home by creating maxi buckles for its belts, as did Chloé. And it puffed up pearls into giant beads for XXL necklaces. Same concept at Chanel, where white pearls turned into mini bead handbags and heels, while at Véronique Leroy a round bracelet morphed into a big metal ball worn on the wrist.

Copyright © 2025 FashionNetwork.com All rights reserved.



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Deputy CEO Giuseppe Musciacchio exits the company

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Nazia BIBI KEENOO

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March 14, 2025

Arena is making waves in the executive world. The Italian swimwear giant, renowned for its high-performance swimwear, goggles, and accessories, has announced a major leadership change. Deputy CEO Giuseppe Musciacchio is stepping down, marking a new chapter for the brand. As of March 11, he has officially left all positions within Arena’s Board of Directors and its affiliated companies.

Giuseppe Musciacchio is now the former Deputy CEO of Arena – Arena

.

Musciacchio has been with the Tolentino-based brand for the past 18 years, gradually expanding his responsibilities since mid-2016 as Co-CEO and from mid-2021 as Deputy CEO. “Musciacchio has played a significant role in the development of Arena’s brand and business on a global scale, positioning the three-diamond brand as a key reference in the international swimming and aquatic sports community,” the company stated.

As of March 10, 2025, the group’s Executive Leadership team consists of Peter Graschi (CEO), Damiano Cafiero (CFO), Giorgio Farinelli (COO), Luca Belogi (CSO), Mark Pinger (General Manager North America), and Florian Übleis (CDSO).

“The Board of Directors is actively working to identify a successor and will announce further plans soon. In the meantime, Peter Graschi will take over Giuseppe Musciacchio’s responsibilities,” concluded the company, founded in 1973 by Horst Dassler, the German entrepreneur and son of Adolf (Adi) Dassler, the creator of Adidas. Dassler revived the Arena name—originally used a year prior for canvas shoes—capitalizing on the success of Mark Spitz at the 1972 Munich Olympics, where he won seven gold medals and set seven world records.

He secured Spitz under contract and acquired the Arena brand name from a company in Nîmes, near the city’s Roman amphitheater, registering it internationally. Arena made its official debut at the 1974 European Swimming Championships in Vienna. The Swiss investment firm Capvis acquired Arena in 2014.

Copyright © 2025 FashionNetwork.com All rights reserved.



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Prada’s CEO flies to New York as speculation swirls over Versace bid

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Reuters

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March 14, 2025

Luxury fashion powerhouse Prada is making bold moves. CEO Andrea Guerra has reportedly flown to New York, a source told Reuters, as the group engages in talks to acquire Versace from Capri Holdings—a deal that could bring together two of Italy’s most iconic fashion names.

A source revealed that on his visit to the U.S. financial hub, Prada CEO Andrea Guerra is joined by Lorenzo Bertelli, the son of the group’s key shareholders, Miuccia Prada and Patrizio Bertelli, who also serves as chief marketing officer.

Meanwhile, Capri Holdings, based in New York, announced on Thursday that Donatella Versace is stepping down as the brand’s main designer after nearly three decades.

Starting April 1, Dario Vitale, a designer from Miu Miu, a smaller brand within the Prada Group, will step into Donatella Versace’s role as chief creative officer of the Medusa-head brand. According to Morningstar analysts, this strategic move could pave the way for a potential Prada-Versace acquisition.

Prada declined to comment, and Reuters could not confirm whether Guerra’s trip was directly linked to discussions with Capri Holdings regarding a possible Versace deal.

Earlier this month, reports surfaced that Prada was nearing a €1.5 billion ($1.64 billion) agreement to acquire Versace. On February 20, a source told Reuters that Prada had been granted four weeks to review the financials of its smaller rival.

Beyond Versace, Prada is also rumored to be eyeing Jimmy Choo, another Capri Holdings brand, further signaling its ambitious expansion plans.

($1 = 0.9168 euros)

© Thomson Reuters 2025 All rights reserved.



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