Luxury skincare brand Genaura has promoted Nicola Young to managing director, moving up from chief marketing officer following the brand’s product launch to market in September.
Genaura
Young’s promotion is underscored by “an impressive career”, which has included senior positions at Carlton Screen Advertising, marketing director at Jazz FM and Magic 105.4FM, and group director of Marketing at radio conglomerate Global Player.
Most notably, her beauty industry involvement included director of Media UK at Estée Lauder Co.
Young said the launch of Genaura “has the potential to revolutionise the beauty and wellness sector… my experience in this field has helped drive the marketing vision so far, and I look forward to progressing even further”.
She added: “Looking to… the growth of Genaura, I am excited to scale and innovate whilst remaining authentic to the scientific background of the product, planning global recognition of this revolutionary ingredient exclusive to Genaura.”
Available in the UK currently, the business has “aspirations for 2026 and beyond… extending skincare products within the range.”
Genaura claims to be a “world first in skincare”, with its Genaura Levagen + Smart Face serum “boasting a powerhouse formula alongside patented technology… creating an ‘age-proofing’ approach to the skin and supporting the skin’s natural barrier function”.
