Skims made its debut in the Middle East on Monday with the opening of its first physical retail store in the UAE, at Mall of the Emirates in Dubai.
Skims opens first store in the Middle East in Dubai. – Skims
The Dubai flagship reflects Skims’ global retail design language, characterized by a bold, minimalist aesthetic. Monolithic forms, curved architectural details, and reflective surfaces are paired with soft lighting and anchored by oversized 3D Skims signage, creating an elevated retail experience.
The store opens with a curated selection of the brand’s most popular collections, including Fits Everybody, Seamless Sculpt, Cotton Fleece, Cotton Rib, Cotton Jersey, Boyfriend, and Skims Mens underwear.
“Dubai stands among the world’s most dynamic retail markets, and enthusiasm from local customers made opening our first store an obvious next chapter,” said Jens Grede, co-founder and chief executive officer, Skims.
“We’re delighted to bring Skims to Mall of the Emirates, an important milestone in our global expansion and a chance to deepen our connection with a region that continues to shape global trends.”
The launch, in partnership with luxury retail group Al Tayer Insignia, marks a significant milestone in the brand’s global expansion and underscores its growing focus on immersive, in-person retail experiences.
“We are proud to launch the region’s first-ever Skims store, marking an exciting milestone for both our customers and Al Tayer Insignia’s retail portfolio. Skims has become a global leader in redefining comfort, inclusivity, and modern wardrobe essentials, and we know there is strong demand for the brand here in the region,” said Dee Sarai, chief executive officer, Al Tayler Insignia.
“Bringing Skims to our market reflects our ongoing commitment to introducing forward-thinking, relevant brands and delivering elevated shopping experiences that truly resonate with our customers. We look forward to building a strong, long-term presence for Skims in the region.”
Last month, Skims opened a standalone store at South Coast Plaza in Costa Mesa, less than a year after the debut of its first California store. The latest store opening joins other permanent store locations in New York, Los Angeles, Georgetown, Aventura, Austin, Houston, Atlanta, Boca Raton, Paramus, Las Vegas, Bloomington, Palo Alto, Tysons, and Mexico City.
This season, winter footwear collaborations are emerging as bridges between performance and style. We spotlight three major alliances that revisit existing models while tailoring their silhouettes to urban and winter use.
Carhartt WIP x Salomon: The X-ALP reimagined between the outdoors and urban culture
X-ALP Salomon x Carhartt – DR
Carhartt WIP and Salomon return with a second collaboration, continuing the dialogue begun with their first joint project. At its core are shared values of functionality, durability and performance, applied to an iconic technical silhouette: the X-ALP.
Founded in 1994 by Edwin Faeh, Carhartt Work In Progress is the contemporary European offshoot of the American brand Carhartt, a workwear pioneer established in 1889. Carhartt WIP has reframed workwear codes, embedding them firmly in urban cultures—from hip-hop and skateboarding to the techno scenes of Detroit and Berlin, as well as contemporary art. Today, the brand counts over 100 boutiques worldwide and regularly collaborates with leading names in fashion and streetwear.
For its part, Salomon, founded in 1947 in the French Alps, is a benchmark in outdoor equipment and technical lifestyle. Based in Annecy, the brand develops footwear, apparel and equipment for mountain sports, drawing on the combined expertise of designers, engineers and athletes.
For this collaboration, Carhartt WIP revisits the X-ALP, a model designed to tackle demanding environments. The trainer features rugged grained leather, suede inserts and Carhartt WIP’s signature camouflage. Designed for versatile use, the X-ALP Carhartt WIP embodies the convergence of outdoor technology and urban aesthetics.
The X-ALP Carhartt WIP has been available since 18 December on the brands’ websites, in their boutiques and through selected retail partners. It retails for €160.
Vaquera x Nike: the Air Max Dn8 between romanticism and subversion
Air Max Dn8 Vaquera x Nike – DR
Nike has teamed up with Vaquera for an unexpected collaboration centred on the Air Max Dn8, the Swoosh’s latest innovation featuring Dynamic Air technology, launched on December 8. It is a meeting of Nike’s technological prowess and the deliberately irreverent world of the New York label.
Founded in 2013 by Bryn Taubensee and Patric DiCaprio, Vaquera has established itself as a cult label on the independent fashion scene. Moving from blog-era experimentation to the runways of Paris Fashion Week, the brand made its name with pieces that went viral, notably its aviator-style strappy dresses.
For its part, Nike, founded in 1964, continues to push the boundaries of footwear innovation. With the Air Max Dn8, the brand ushers in a new chapter in the evolution of its Dynamic Air technology while embracing a resolutely contemporary aesthetic.
For this collaboration, Vaquera reinterprets the Dn8 silhouette and infuses it with its signature codes.
“Romanticism is a fundamental element of the Vaquera brand,” explained DiCaprio. The trainer is covered in kiss marks, a playful yet romantic motif that subverts performance-footwear standards without compromising functionality. The result illustrates what the founders describe as “fashion fan fiction,” where sincerity and irony deliberately coexist.
The Nike x Vaquera Air Max Dn8 is already available via the brands’ websites, at Dover Street Market and from selected retailers, priced at €200.
Inuikii x Rouje: alpine après-ski reinvented for the city
Classic Low Inuikii x Rouje – DR
Inuikii and Rouje join forces this season to launch a limited-edition take on the legendary Classic Low winter boot, reworked as a warm, urban and unexpected silhouette. At the intersection of sportswear and Parisian elegance, this collaboration explores a new terrain where alpine roots meet city life.
Founded in 2013 in Zurich by Cinzia Maag and her sons Danilo and Alessio, Inuikii has established itself as a benchmark for premium winter footwear. Crafted predominantly by hand in Europe, the Swiss brand’s creations prioritise natural, sustainable materials, with the ambition of redefining après-ski through modern, protective and functional forms, without ever denying its alpine DNA.
For its part, Rouje, created in 2016 by Jeanne Damas, embodies an instinctive, timeless femininity, nourished by vintage references, a cinematic imagination and the nonchalant elegance of everyday Parisian life. The brand quickly established itself as a symbol of a certain French art de vivre, blending sensuality, simplicity and character.
For this collaboration, the two houses revisit Inuikii’s iconic Classic Low to adapt it to urban winter life. The silhouette stands out for its refreshed lines, a dual lacing system and a subtle interplay of materials and colours: chocolate nubuck, Rouje’s signature burgundy accents and discreetly branded details.
The Inuikii x Rouje Classic Low will be available from January 21, as a limited edition, through both brands’ distribution channels.
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Sales for U.S. retailers have increased by about 4% so far this holiday season as Americans balanced tighter budgets with a desire to upgrade gadgets and refresh wardrobes, according to preliminary figures released by Visa and Mastercard on Tuesday.
Reuters
Shoppers were more deliberate with their purchases, often using artificial intelligence tools to discover and compare prices so that they could stretch discretionary budgets, Visa’s chief economist, Wayne Best, said in a statement. Michelle Meyer, chief economist at Mastercard Economics Institute, added that consumers shopped early and leaned on promotions to get the best deals.
Retailers rolled out early promotions to lock in sales amid Tuesday’s figures , drawn from billions of transactions across Visa and Mastercard’s networks, suggested that spending resilience carried into December.
Visa reported total U.S. retail spending, excluding autos, gasoline and restaurants, rose 4.2% in the November 1 to December 21 period, slightly below its October forecast of 4.6% growth for the full two‑month period.
Mastercard, which included sales at retail and food service establishments in its data, said sales climbed 3.9% year‑over‑year during the same period, topping its prior forecast of 3.6%. The sets of figures from Visa and Mastercard were not adjusted for inflation.
Both companies noted that early promotions and the convenience of shopping from home helped lift online sales, which outpaced growth at brick‑and‑mortar stores. Still, Visa said physical outlets remained dominant, accounting for 73% of transactions compared with 27% online.
Sales of electronics like TVs and smartphones led spending, rising 5.8% in Visa’s data, followed by clothing and accessories at 5.3%. Mastercard said seasonal deals and colder weather encouraged wardrobe refreshes, while jewelry also drew more buyers this year.
Global fashion and lifestyle retailer Shein released on Tuesday its first-ever “U.S. Trends Report”, offering a detailed snapshot of customer tastes and shopping habits across the country in 2025.
How Americans shopped in 2025: Shein. – Shein
According to the report, across the U.S., women’s apparel emerged as the dominant category, with tops ranking as the best-performing segment nationwide.
Notably, shoppers gravitated toward versatile designs in classic black and white alongside patterned and multicolored options. Accessories also played a significant role, with dainty jewelry, personalized bag charms, and easy layering pieces, underscoring a national desire for reliable wardrobe staples.
Beyond apparel, shoppers embraced affordable beauty essentials such as dermaplaning tools and satin bonnets, while home items including dryer vent cleaners and pet grooming tools reflected a broader focus on convenience and value.
By region, Northeastern style balanced practicality with expressive details, favouring minimalist silhouettes infused with Y2K-inspired elements such as tube tops and tie-front blouses. Menswear leaned toward coordinated short-sleeve button-down and shorts sets, while chunky knee-high boots and puffer vests supported year-round layering. Practical beauty and home items, from blister-prevention pads to compact kitchen tools, rounded out purchasing habits.
In the South, shoppers embraced lightweight fabrics and relaxed silhouettes. Cut-out batwing tees, floral blouses and drawstring shorts dominated wardrobes, complemented by beach-ready layers like knit swimsuit cover-ups and open-toe flat sandals. Accessories leaned playful, with temporary face and ear jewellery gaining traction, while beauty and home purchases such as pimple patches reflected a preference for ease and efficiency.
Midwestern shoppers prioritised comfort and approachability, with distressed denim shorts, relaxed V-neck tees and drawstring shorts forming wardrobe staples. Practical footwear and reliable outerwear, including flat sandals and puffer vests, supported seasonal looks, while subtle accessories and temporary jewelry added personality.
Lastly, on the West Coast, women gravitated toward camouflage-print tees and rolled-sleeve V-neck tops, while men favoured relaxed shorts and flat sandals. Clean lines and functional layering created adaptable outfits, supported by staple puffer vests. Minimalist accessories and temporary jewellery again complemented the aesthetic, while practical home and beauty purchases reflected a continued emphasis on streamlined, functional living.