Skims announced on Friday the opening of its first-ever store in Mexico, with the U.S. innerwear brand opting for the market’s capital Mexico City to make its debut.
Skims
Located at the prestigious Artz Pedregal shopping center, the new Skims Mexico City store offers a bold architectural approach, with exaggerated curved openings with monolithic geometric shapes alongside streamlined curves, creating a welcoming space that embodies the Kim Kardashian-co-founded brand’s aesthetic.
The oversized 3D Skims signage greets guests upon entering, with soft interior lights offering a warm ambiance, while mirrored walls and reflective lighting add space.
Also inside, shoppers with find Skims mainstay collections, including Fits Everybody, Cotton Rib, Cotton Jersey, Cotton Fleece, Soft Lounge, and more. The Skims Mexico City location will also carry pieces from Skims mens, including Cotton Brief Packs, Cotton T-Shirts, and Fleece Lounge essentials.
“Opening our first Skims store in Mexico, located in the vibrant heart of Mexico City, marks a pivotal moment in our global expansion,” said Jens Grede, co-founder & CEO of Skims, who launched the innerwear brand alongside Kardashian in 2018.
“Mexico City’s rich cultural heritage, dynamic energy, and thriving creative scene make it the perfect place to introduce our retail experience in Latin America. This milestone reflects our commitment to building meaningful connections with customers worldwide while staying true to the values of creativity and inclusivity that have driven Skims from the start.”
Last month, Skims appointed Robin Gendron as president of its Europe, Middle East, and Africa (EMEA) unit, ahead of a store openings in London and Dubai, respectively.
