Footwear brand Skechers has partnered with Indian cricketer Mohammed Siraj and Bollywood actress Alaya F to launch its ‘Go Walk’ collection in India and position its footwear alongside healthy living.
Indian cricketer Mohammed Siraj and Bollywood actress Alaya F for Skechers – Skechers
“Go Walk embodies what Skechers stands for- effortless comfort, innovative design, and contemporary style,” said Skechers South Asia’s CEO Rahul Vira in a press release. “The collection ensures that walking feels natural, energising, and enjoyable, turning a daily activity into a lifestyle experience. With talents like Mohammed Siraj and Alaya, we aim to inspire consumers to embrace walking as an empowering, stylish, and mindful way to move- because at Skechers, we define comfort.”
The Go Walk collection features adaptive midsole technology, shock-absorbing soles, breathable materials, and a lightweight construction, designed to make walking easy and fun. The campaign highlights walking as an integral part of everyday life and harnesses its campaign stars’ pan-India popularity to promote healthy living along with its sneaker collection.
“Performance matters on the field and off it,” said Mohammed Siraj. “Go Walk delivers lightweight comfort, adaptive cushioning, and responsive soles that keep my feet energised and perfectly supported, whether I’m training, traveling, or spending time with family. Every step feels smooth and natural, giving me that effortless sensation. Every step feels natural- its comfort defined.”
Skechers South Asia is a subsidiary of Skechers U.S.A., which is based in Southern California and caters to men, women and children. Retailing in 180 countries and territories through department and specialty stores, the brand manages its global business through a network of wholly owned subsidiaries, joint venture partners, and distributors.
“As someone constantly on the move, I need footwear that keeps up with my pace and energy, said Alaya F. “Go Walk goes beyond ordinary shoes- the advanced cushioning, responsive soles, and lightweight design make every step feel effortless, whether I’m shooting long hours on set, traveling, or enjoying a casual day out. It’s not just comfortable, it’s empowering.”
