UK fast-growing bridal and occasionwear brand Six Stories is on a major recruitment drive in order to support its “next phase of scale” backed by a “significant investment in senior talent”. 

After three consecutive years of “exceptional commercial performance and continued demand across its core categories”, the hiring drive includes newly-created roles such as head of Trade, head of Brand, Social Media manager, CRM manager and Paid Media manager.

Founder Lucy Menghini said the decision “reflects both the momentum behind the brand and the strategic foundations required for the business to accelerate further.”

She added: “Over the past three years our growth has exceeded every expectation, and it’s now essential that we build a senior team that can support the scale we’re heading into.”

She noted that its lofty 2026 strategy is about “elevating every part of the business, strengthening our brand, deepening our customer relationships, expanding internationally and continuing to lead in occasionwear.

“To do that, we need experts in place who can help us evolve while staying true to what makes Six Stories special. Investing in the right people ensures we’re building a lifestyle brand with longevity, ambition and real creative impact.”

The brand’s expansion follows a period of “rapid and sustained momentum”, recording 110% annual sales growth over each of the last three years. Meanwhile, the brand’s signature occasionwear has seen sales jump 250% in the past two years, while the bridesmaid category also grew 120% in the same period. 

The compamy says it sold eight dresses a second during Black Friday. 

And with 25% of sales already coming from the US, “international expansion will be a major focus for 2026”.

The retailer said demand for bridesmaid dresses and occasionwear in the US has “skyrocketed”, with sales up 391% year-on-year, prompting Six Stories to plan a series of “brand activations, partnerships, and targeted campaigns across key markets to leverage this strong customer base”.

Menghini added: “As we grow, our vision extends beyond individual collections. We want to continue leading in the bridal space and set a new vision for the women of 2026, creating a lifestyle destination that celebrates them. I believe 2026 will be our most transformative year yet.”

That will come as the brand unveils new collections, explores collaborations “with leading creatives, talent and household brands”, while broadening into new product categories and investing in initiatives that “personalise the customer journey, strengthening its reach and impact internationally”.