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Sir Martin Sorrell says AI has already “missed the Oppenheimer moment”

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Regulating AI may be a prevalent topic at the highest levels of government and tech, but the moment to get it right may have already passed. 

“Regulation is going to have to be self-regulation,” said Sir Martin Sorrell, founder and executive chairman of S4 Capital, this week at the Fortune Global Forum in Riyadh. “The cat is out of the bag. We’ve missed the Oppenheimer moment. Many people compare it to the control of nuclear weapons.” 

Sorrell—famed as the founder of advertising giant WPP—went on to explain that tech companies and individual figures like Elon Musk are simply too large, rich, and influential for governments to meaningfully bring down a regulatory hammer. 

“Apple’s at $4 trillion, and Musk’s compensation in his latest plan is geared to a $10 trillion valuation,” Sorrell told the audience. “I have no doubt that Musk or Tesla will get to that valuation. At some point, we’ll have a $10 trillion company. To put that into perspective, other than the United States and China, a $10 trillion company would effectively be the third-biggest [economy in the world]. They’re nation-states. The ability of governments to control them, I think, has become limited.”

In some sense, we’re already halfway to Sorrell’s prediction: This week, Nvidia became the first $5 trillion company in history. The chipmaking behemoth’s shares shot up in the aftermath of comments from President Donald Trump about meeting with Nvidia CEO Jensen Huang. 

Looking ahead, Sorrell also foresees that, especially in advertising, we’re soon set to see audiences lean into and accept “the use of synthetic people … imaginary people in advertising.”

“Our view is that over the next two to three years that will become commonplace,” he said. “The reason is economics. We’re talking about a huge disruption. You’re talking about reductions of as much as 80% to 90% of production costs, out the window, and taking create costs down—whilst media costs and creating more money for media investment will become more and more important.”



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You don’t hate AI because of genuine dislike. No, there’s a $1 billion plot by the ‘Doomer Industrial Complex’ to brainwash you, Trump’s AI czar says

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That disconnect, David Sacks insists, isn’t because AI threatens your job, privacy and the future of the economy itself. No – according to the venture-capitalist-turned-Trump-advisor, it’s all part of a $1 billion plot by what he calls the “Doomer Industrial Complex,” a shadow network of Effective Altruist billionaires bankrolled by the likes of convicted FTX founder Sam Bankman Fried  and Facebook co-founder Dustin Moskovitz. 

In an X post this week, Sacks argued that public distrust of AI isn’t organic at all — it’s manufactured. He pointed to research by tech-culture scholar Nirit Weiss-Blatt, who has spent years mapping the “AI doom” ecosystem of think tanks, nonprofits, and futurists.

Weiss-Blatt documents hundreds of groups that promote strict regulation or even moratoriums on advanced AI systems. She argues that much of the money behind those organizations can be traced to a small circle of donors in the Effective Altruism movement, including Facebook co-founder Dustin Moskovitz, Skype’s Jaan Tallinn, Ethereum creator Vitalik Buterin, and convicted FTX founder Sam Bankman-Fried.

According to Weiss-Blatt, those philanthropists have collectively poured more than $1 billion into efforts to study or mitigate “existential risk” from AI. However, she pointed at Moskovitz’s organization, Open Philanthropy, as “by far” the largest donors. 

The organization pushed back strongly on the idea that they were projecting sci-fi-esque doom and gloom scenarios.

“We believe that technology and scientific progress have drastically improved human well-being, which is why so much of our work focuses on these areas,” an Open Philanthropy spokesperson told Fortune. “AI has enormous potential to accelerate science, fuel economic growth, and expand human knowledge, but it also poses some unprecedented risks — a view shared by leaders across the political spectrum. We support thoughtful nonpartisan work to help manage those risks and realize the huge potential upsides of AI.”

But Sacks, who has close ties to Silicon Valley’s venture community and served as an early executive at PayPal, claims that funding from Open Philanthropy has done more than just warn of the risks– it’s bought a global PR campaign warning of “Godlike” AI. He cited polling showing that 83% of respondents in China view AI’s benefits as outweighing its harms — compared with just 39% in the United States — as evidence that what he calls “propaganda money” has reshaped the American debate.

Sacks has long pushed for an industry-friendly, no regulation approach to AI –and technology broadly—framed in the race to beat China. 

Sacks’ venture capital firm, Craft Ventures, did not immediately respond to a request for comment.

What is Effective Altruism?

The “propaganda money” Sacks refers to comes largely from the Effective Altruism (EA) community, a wonky group of idealists, philosophers, and tech billionaires who believe humanity’s biggest moral duty is to prevent future catastrophes, including rogue AI.

The EA movement, founded a decade ago by Oxford philosophers William MacAskill and Toby Ord, encourages donors to use data and reason to do the most good possible. 

That framework led some members to focus on “longtermism,” the idea that preventing existential risks such as pandemics, nuclear war, or rogue AI should take priority over short-term causes.

While some EA-aligned organizations advocate heavy AI regulation or even “pauses” in model development, others – like Open Philanthropy– take a more technical approach, funding alignment research at companies like OpenAI and Anthropic. The movement’s influence grew rapidly before the 2022 collapse of FTX, whose founder Bankman-Fried had been one of EA’s biggest benefactors.

Matthew Adelstein, a 21-year-old college student who has a prominent Substack on EA, notes that the landscape is far from the monolithic machine that Sacks describes. Weiss-Blatt’s own map of the “AI existential risk ecosystem” includes hundreds of separate entities — from university labs to nonprofits and blogs — that share similar language but not necessarily coordination. Yet, Weiss-Blatt deduces that though the “inflated ecosystem” is not “a grassroots movement. It’s a top down one.” 

Adelstein disagrees, noting that the reality is “more fragmented and less sinister” than Weiss-Blatt and Sacks portrays.

“Most of the fears people have about AI are not the ones the billionaires talk about,” Adelstein told Fortune. “People are worried about cheating, bias, job loss — immediate harms — rather than existential risk.”

He argues that pointing to wealthy donors misses the point entirely. 

“There are very serious risks from artificial intelligence,” he said. “Even AI developers think there’s a few-percent chance it could cause human extinction. The fact that some wealthy people agree that’s a serious risk isn’t an argument against it.”

To Adelstein, longtermism isn’t a cultish obsession with far-off futures but a pragmatic framework for triaging global risks. 

“We’re developing very advanced AI, facing serious nuclear and bio-risks, and the world isn’t prepared,” he said. “Longtermism just says we should do more to prevent those.”

He also brushed off accusations that EA has turned into a quasi-religious movement.

 “I’d like to see the cult that’s dedicated to doing altruism effectively and saving 50,000 lives a year,” he said with a laugh. “That would be some cult.”



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Credit card companies are jacking up annual fees for airport lounges

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For every passenger trying to decide if a $17 slimy ham and cheese croissant and their phone’s 34% remaining battery will sustain them for a four-hour layover, there’s someone smugly sipping a complimentary gin and tonic in a secret luxury lounge.

Once a refuge for frequent business travelers, airport lounges are increasingly becoming more popular (and crowded) with casual travelers, encouraging some companies to create even more exclusive spaces—or raise the barrier to entry:

  • Capital One opened its largest lounge (13,500 square feet) in June at NYC’s JFK Airport, complete with Ess-a-Bagels and a designated cheesemonger (as well as classic lounge amenities, like shower suites and a cocktail bar).
  • Over half of JFK’s overall Terminal 4 lounge space has been added in the last two years.

How much would you pay for exclusivity?

The increase in global airport lounge visits in 2024 (31%) has outpaced growth in air traffic overall (10.4%) compared to the previous year. And access isn’t cheap. United charges $750 annually for individual access to its airport lounge network. Amex recently announced that the annual fee for its Platinum card—which includes the perk of lounge access—is increasing from $695 to $895. And one of the most popular travel perk cards, the Chase Sapphire Reserve, just ratcheted up its annual fee from $550 to $795.—MM

This report was originally published by Morning Brew.



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Trump’s $2,000 tariff ‘dividends’ would cost twice as much as the revenue coming in, budget watchdog warns

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President Trump’s recent proposal to pay Americans “at least $2,000 a person” from new tariff revenue—a policy he calls “tariff dividends”—is facing sharp criticism from a budget watchdog, who calculates that the plan will actually lose twice as much money for the country as the tariffs are generating.

Writing in a weekend post on Truth Social, Trump argued that tariff revenues could be redistributed directly to individuals in the form of annual payments, with “high income people” excluded from the payouts. The idea, pitched as a way both to reward taxpayers and possibly reduce the national debt, bears a strong resemblance to the structure of the COVID-era Economic Impact Payments, according to an analysis by the nonpartisan Committee for a Responsible Federal Budget (CRFB).

But the numbers reveal a steep fiscal challenge. The CRFB estimates that distributing just a single round of $2,000 payments to Americans—calculated to match the COVID payments, which included both adults and children—would cost the federal government around $600 billion per year. By contrast, the tariffs that Trump has championed have raised about $100 billion to date and, even accounting for pending legal cases, are only projected to raise about $300 billion annually going forward.

Deficits could skyrocket

“If tariff dividends are paid annually, deficits would increase by $6 trillion over ten years,” the CRFB writes, “roughly twice as much as President Trump’s tariffs are estimated to raise over the same time period.” This means not only that the revenue from tariffs would fail to cover dividend payouts, but also that the policy would exacerbate America’s long-term fiscal challenges.

To put the numbers in perspective, if dividends were paid out on a “revenue neutral” basis—matching payouts to actual tariff revenue—the analysis estimates that payments could be made only every other year, starting in early 2027. Should the Supreme Court uphold current lower court rulings that have deemed some of Trump’s tariffs illegal, remaining tariffs would only cover the dividend payments once every seven years.

Debt implications

Beyond blowing past the revenue generated, diverting all tariff proceeds to pay these dividends would restrict the government’s ability to use tariff income for reducing deficits or paying down debt, as some administration officials have proposed. The CRFB warns that using all tariff revenue for rebates would push federal debt to 127% of Gross Domestic Product (GDP) by 2035, compared to 120% under current law. If $2,000 dividends were paid annually, that figure could jump further, reaching 134% of GDP over the same period.

Such projections come at a time when annual budget deficits are nearing $2 trillion and national debt is quickly approaching an all-time high, making fiscal discipline a top concern for watchdogs and policy analysts.

Trump’s proposal draws inspiration from pandemic-era Economic Impact Payments (EIPs), but those measures were carefully income-tested to phase out payments for individuals earning over $75,000 and joint filers over $150,000. The CRFB said its analysis used similar eligibility parameters for its cost estimate, suggesting that without strict limits, the fiscal hit could be even higher.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 



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