Three years after backing the rising star of premium flash sales, Showroomprivé has announced the completion of the sale of its stake in The Bradery. The exit gives the group some financial breathing space while allowing The Bradery’s founders, Édouard Caraco and Timothée Linyer, to regain their independence.
David Dayan
In 2022, Showroomprivé acquired a 51% stake (since increased to 52.75%) in The Bradery, a French start-up offering a curated approach to flash sales of collections for premium fashion and accessories brands. By doing so, the group brought a potential competitor in-house and secured expertise in a specific segment of the market.
Three years on, the fashion e-commerce landscape has shifted. In early December, Showroomprivé announced it was selling its shares in The Bradery back to its founders. And on December 22, the Paris-region group confirmed the ‘closing’ of the sale of its stake to Timothée Linyer and Édouard Caraco.
Financially, the transaction is far from insignificant for a company that faced a challenging year in 2025. Showroomprivé will immediately receive €19 million in cash, in addition to a €3 million vendor loan and earn-outs indexed to The Bradery’s performance between 2027 and 2029.
For Showroomprivé, which has seen mixed performances in recent years amid sluggish clothing demand, the sale is a strategic move to strengthen its financial position. “This transaction crystallises the significant value created since 2022,” management emphasises in its press release. The group supported The Bradery’s growth, which already claimed more than €50 million in gross merchandise volume at the time of its acquisition.
Although they are parting ways in terms of capital, the cord is not entirely cut. Notably, a support agreement has been signed through to 2028. The founders of The Bradery, who note that their business remained independent of the group in many respects, will continue to assist Showroomprivé with its technology transition and digital marketing.
For its part, The Bradery becomes fully independent once again. For Édouard Caraco and Timothée Linyer, the challenge is considerable: to maintain the growth trajectory of a brand that has brought together a community of more than 400,000 buyers around meticulously curated selections of fashion, beauty, and home brands, as well as experiences and travel.
For Showroomprivé, which posted net sales of €650 million in 2024, the priority now is to concentrate its resources. By refocusing on profitability and capital optimisation, David Dayan’s group signals its intention to navigate cautiously in a sector undergoing rapid consolidation.
It remains to be seen how The Bradery, still a small player in the sector, will progress over the coming years.
This article is an automatic translation. Click here to read the original article.
