Breaking B2B news this week: the team behind Modefabriek is bringing its order platform ‘Shift’ to Germany. Launched in Amsterdam at the start of 2025, the menswear platform is also set to expand into womenswear. The organisers have selected Fredenhagen Offenbach, a former industrial site converted into an events venue, as the host location. This will put the Rhine-Main region back in the industry headlines for the first time since the end of Frankfurt Fashion Week in 2022.
A view of Fredenhagen Offenbach, where the first German edition of Shift is due to take place. – PR
However, the organisers led by trade fair director Rick van Rijthoven harbour no illusions. In the accompanying statement, the tone still suggests the event is in a test phase: “We are realistic: Shift will only take place in Germany if there is sufficient enthusiasm and support from the brands themselves. We don’t want to do this for the industry, but with the industry,” said Rick van Rijthoven.
Many brands, retailers, and organisations, however, say it is time for something new- a “positive, future-oriented event that fits the zeitgeist and the next generation”, said van Rijthoven.
The first edition of Shift in Germany is planned for 24 and 25 June 2026 at Fredenhagen Offenbach (Rhine-Main region). The venue was deliberately chosen for its industrial character. Its central location and good accessibility make it ideal for German and international visitors, according to van Rijthoven and his team.
“We don’t want to compare ourselves with previous initiatives. The venue offers space for a fresh, independent start as well as a new way of bringing the German fashion community together,” said the trade fair organiser. “Times and needs have changed. We want to write our own story together with the new Shiftleaders. The moment is here.”
Opening up to womenswear is the only innovation. Otherwise, the B2B platform intends to remain true to the Shift concept that brands, buyers and agencies from Amsterdam know, with a particular focus on proximity to the market and a curated portfolio.
Participating brands can choose between open stands or a plug-and-play stand system. “What happens next depends on how many brands actually register and get involved. It is important that brands not only show interest but also truly commit. If there is sufficient support, we will move forward with full force and energy.”
Several brands from the Netherlands have already expressed interest in taking part in the German edition of Shift. Meanwhile, changes are also being made at the home venue: the upcoming Shift edition in January 2026 will take place at a new location, the Kromhout Hall, and will be condensed into a single, compact day. This is intended to accommodate the schedules of buyers and retailers and make participation more efficient.
The date of the event has been deliberately aligned with Modefabriek on January 27, 2026 to make it easier for visitors to attend both events. Most recently, around 50 brands exhibited at Shift, including Roy Robson, Tom Ripley, Gola, Michael Kors Tailoring, Nine in the Morning, U.S. Polo Assn., Zuitable, and McGregor.
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Add designer to Jaden Smith’s considerable list of professions- along with actor, singer, and rapper- after the Californian creator dreamed up an impressive Dadaist display for his debut at Christian Louboutin.
Jaden Smith’s take on the world of Christian Louboutin – FashionNetwork.com
Evoking a whole plethora of influences from Greek mythology and the Great Paris Exhibitions to Dadaism and the great movement for Civil Rights, in an elaborate set in a disused warehouse in Montparnasse. Mount Parnassus, you will recall, was the home to nine muses in arts and sciences.
Two fine works of footwear even had Greek names: The Plato Loafer, a 2017 model with Swisscheese like holes, which Smith updates with the new Neo CL signature on a steel silver coin. And the Asclepius Sling- named after the ancient god of medicine- with the same emblematic coin detail and metallic hardware on the backstrap.
“I brought my personal interest on Greek mythology in as I thought it would resonate with people, as humans at the end of the day are all very similar. I’m combining my perspective of being an African American designer, linked to my more Dadaist thinking into the heritage of a French maison,” explained courteous 27-year-old.
Mythology meets luxury – FashionNetwork.com
Close by stood a Nam June Paik worthy mound of TVs, with video showing images of Martin Luther King’s 1963 March on Washington, The Sphinx, and clips from Dadaist filmmaker Hans Richter.
“That art piece is about the overdose of information we experience. This revolution that we are in the midst of right now. And the fact that information is being thrown at us all the time. And the psychological effects of looking at 10 screens at the one time. While also drawing correlations between my ancestry and Christian’s ancestry, and the history of art,” said Smith, attired in a giant gangster jeans, an oversized parka and pearl encrusted beanie.
Another installation was a broken temple with fluted columns on which were perched Jaden’s new bags. Notably a series of humungous backpacks and biker satchels, some with a dozen exterior zippered pockets with gold lettering reading- coins, pills, keys, tools, phone, documents, phones, and chargers. Alongside a surrealist tote finished like a bucket of overflowing paint and a Dadaist style back made in a black and white photo of an urban madding crowd.
Creator Jaden Smith – FashionNetwork.com
The whole space was dubbed Christian Louboutin Men’s Exhibition, as a small group of models bathed, inevitably, in red light, circulated wearing the new footwear and bags. Large red fabric rolls made into benches allowed one to enjoy a large video montage, including Jaden as a Wagnerian hero posed in front of gothic castles. Which is where we spotted founder Christian Louboutin, in a video stirring a large vat of red paint, before symbolically handing over a paintbrush to Jaden.
“It’s about craftmanship, extreme luxury, and highest level of design. That’s what Christian Louboutin is all about,” said Smith, describing the brand’s DNA.
Eyebrows were raised when Christian appointed Jaden to the position of creative director, as Parisian designers with two decades long CVs gritted their teeth that an untrained talent got such a coveted position. However, judging by this display, Jaden Smith has the chops, talent, and grace to be very effective in this role.
One suspects the gods of style and time are probably rather pleased.
To coincide with Milan Fashion Week, the S|STYLE 2025- Denim Lab is setting up at Fondazione Sozzani for an edition devoted to the future of sustainable denim and water management in the textile industry. Led by the S|STYLE Sustainable Style platform, founded in 2020 by independent journalist and curator Giorgia Cantarini, this initiative forms part of an ongoing programme of research and experimentation into responsible innovations applied to contemporary fashion.
Designers brought together for the S|STYLE 2025 – Denim Lab project – Denim Lab
The exhibition, open to the public on September 27 and 28, features a site-specific art installation by Mariano Franzetti, crafted from recycled and regenerative denim. Conceived as an immersive experience, it brings fashion design, technological innovation and artistic expression into dialogue.
Water: a central issue in fashion sustainability
Developed in collaboration with Kering‘s Material Innovation Lab (MIL), the Denim Lab brings together a selection of young international designers invited to create a denim look using low-impact materials and processes. They benefit from technical support and access to textiles developed with innovative technologies aimed at significantly reducing water consumption, chemical use, and the carbon footprint of denim production.
This edition places water at its core, an essential issue for a fabric whose production has traditionally demanded substantial volumes of water, from cotton cultivation through to dyeing and finishing. Denim therefore serves as an emblematic testing ground, both familiar and closely associated with the environmental challenges facing the fashion industry.
Outfit created for the Denim Lab by designer Gisèle Ntsama, one of the participants – Maison Gisèle
The fabrics were developed by PureDenim Srl, a specialist in low-impact dyeing techniques, while treatments and finishes were applied by Tonello Srl, a recognised leader in sustainable washing and finishing technologies. The selected designers, from Europe, Asia, and Africa, each offer a distinctive interpretation of denim, blending formal exploration, textile innovation and reflection on the contemporary uses of clothing.
Next has won the bidding race to take over the Russell & Bromley premium footwear business, ending almost a century-and-a-half of family ownership.
Russell & Bromley
Working with bidding partner and stock clearance specialist Retail Realisation, it’s set to takeover the 147-year-old retailer under a pre-pack administration deal.
Crucially, it means 33 of the company’s standalone stores/outlets and nine concessions (many of them in Fenwicks branches) are likely to eventually close.
The extent of the challenges Russell & Bromley faced can be seen from the fact that this is only a £2.5 million cash deal. Next is also paying £1.3 million for some of the retailer’s current stock with Retail Realisation handling the clearance of the rest.
Assuming the deal gets court approval on Wednesday afternoon, Next will own the intellectual property and just three of the stores.
Those stores are in London’s Chelsea and Mayfair, as well as the Bluewater shopping centre in Kent. Interestingly, that Bluewater store is just a stone’s throw away from the former House of Fraser branch that this year will reopen as a Next megastore.
The remaining stores and concessions will continue to trade for “as long as [they] can” as Interpath’s Will Wright and Chris Pole “assess options for them”. Russell & Bromley currently has around 440 employees.
A source close to another bidder, Auralis, told The Times it was disappointing that its offer, which aimed to safeguard jobs and stores, wasn’t given greater priority by those running the sale.
Russell & Bromley CEO Andrew Bromley called the sale decision a “difficult” one but insisted it’s “the best route to secure the future for the brand… we would like to thank our staff, suppliers, partners and customers for their support throughout our history”.
So what are Next’s plans now. That’s not clear. There had been a lot of attention focused on its likelihood of closing the store chain in the run-up to the sale but on Wednesday, Next said that it will “build on the legacy” of the business and “provide the operational stability and expertise to support Russell & Bromley’s next chapter”.
Next had also been reported to be eyeing a similar deal for LK Bennett, but Sky News reported that it has stepped away from this.
It remains one of the most acquisitive retailers on the UK high street, however, and in recent years has bought brands such as Cath Kidston, Joules, FatFace, Made and Seraphine. It also has deals to handle other key brands in the UK market such as Gap, Victoria’s Secret and Laura Ashley.