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Shein to open its store at BHV Paris on Wednesday

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3 months ago

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AFP

Translated by

Nazia BIBI KEENOO

Published



October 31, 2025

Ultra-fast-fashion giant Shein, widely criticized for its practices, will open its first-ever permanent physical store worldwide on Wednesday at BHV in Paris, BHV’s owner, Société des Grands Magasins (SGM), announced on Instagram on Friday.

Shein will open its space at BHV on Wednesday, November 5, at 1 p.m. – FNW/ Samuel Gut

On the sixth floor of the Bazar de l’Hôtel de Ville, a historic department store, the brand—whose factories are primarily located in China—will offer thousands of low-cost items, despite fierce controversy. Shein is set to open five additional stores in France later in November at Galeries Lafayette locations operated by SGM.

“BHV Shein opening on November 5 at 1 p.m.,” posted SGM CEO Frédéric Merlin on Instagram, adding “world first” to highlight that this will be the platform’s first permanent physical store anywhere in the world. Until now, Shein has operated exclusively online, founded in China in 2012 and headquartered in Singapore.

The French government, Paris City Hall, BHV’s partner brands, the inter-union group of BHV employees, an online petition with over 110,000 signatories, and numerous players in the French textile sector have all voiced their opposition. Despite near-universal indignation, the alliance between Shein and BHV is set to become a reality.

Shein and Société des Grands Magasins (SGM), owner of BHV since 2023, will open a space of more than 1,000 square meters. This marks the first step in Shein’s physical retail rollout, with plans to open five additional stores at Galeries Lafayette in Dijon, Reims, Grenoble, Angers, and Limoges, all of which are owned by SGM.

Targeted by a bill aimed at curbing the rise of ultra-fast fashion, Shein has been fined three times this year in France for a total of €191 million ($204 million) for non-compliance with online cookie regulations, false promotions, misleading information, and failure to declare the presence of plastic microfibers in its products.

Paris, October 31, 2025 (AFP)

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Desigual partners with London-based designer Masha Popova to launch capsule collection

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18 minutes ago

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January 19, 2026

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January 19, 2026

Barcelona-based label Desigual is expanding its line-up of international collaborations. The label has unveiled a new collection co-created with Masha Popova, a Ukrainian designer based in London, resulting in an offering that blends Mediterranean spirit with a distinctly London edge and will be available from February 17 across all the company’s physical retail outlets and online.

The new capsule created with Masha Popova will be available from 17 February in stores and online – Desigual

The collection has been conceived as a dialogue between Desigual’s archive and the bold, sensual, and rebellious aesthetic that defines Popova’s creative universe. The pieces reinterpret the brand’s bohemian essence through a contemporary lens, combining craftsmanship, a raw attitude and a confident, modern visual language; garments include hand-finished denim, fitted silhouettes, and avant-garde pieces.

This launch comes at a strategic moment for Desigual in the UK market. In 2025, the company posted double-digit digital growth in the UK, with a 16% increase in turnover, cementing it as one of the brand’s most promising European markets. At present, the brand operates in the country exclusively via its e-commerce platform, with no brick-and-mortar network.

Furthermore, through this new alliance, Desigual reaffirms its commitment to collaborating with international brands and designers as a driver of creative renewal and global reach. In this vein, the label has recently developed capsules with the French label Egonlab and Botter, founded by designers Lisi Herrebrugh and Rushemy Botter in Amsterdam.

Founded in 1984 by Thomas Meyer, Desigual is a Barcelona-based fashion company with more than 280 company-owned stores and a presence in 107 markets across ten sales channels. On the economic front, the company closed the 2024 financial year with turnover of €332 million, supported especially by its international expansion and the growth of its digital business.

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Galeries Lafayette appoints Victoria Dartigues as buying director for womenswear and leather goods

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January 19, 2026

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January 19, 2026

Alix Morabito, director of assortment and buying at Galeries Lafayette, is rounding out her team within a newly restructured buying division. To lead buying for the pivotal womenswear and leather goods segment, the Parisian department store has turned to a rival currently in the midst of a revamp: La Samaritaine.

Victoria Dartigues has been appointed Director of Womenswear and Leather Goods Buying at Galeries Lafayette – David Atlan/ Galeries Lafayette

Victoria Dartigues has taken up her new post after four years heading buying and merchandising at LVMH’s Right Bank department store in Paris. Since 2019, she has been with DFS, the luxury group’s duty-free subsidiary that spearheaded the Paris project, and played a key role in the relaunch of La Samaritaine.

For Victoria Dartigues, a graduate of HEC Montréal and IFM, this appointment at Galeries Lafayette is something of a homecoming: her first experience in Parisian department stores was as a buying assistant at Galeries Lafayette. She went on to join rival Printemps as a womenswear buyer in 2012.

After more than six years at the Printemps group, where she rose to head of merchandising overseeing the designer offer, she spent a stint at Kenzo before moving to DFS in 2019.

“A specialist in the multi-brand and department store sector, she has built strong relationships with brands over the years, curating assortments and leading negotiations,” Galeries Lafayette said in a press release. The group added that her appointment completes a buying leadership team comprising Alice Feillard for menswear and footwear, Pascale Leboutet-Reberat for beauty, and Violaine Moreau, who has been promoted to head up childrenswear, home and luggage.

“This new structure addresses the strategic challenge of asserting Galeries Lafayette’s commercial and creative vision through an increasingly exclusive offering,” the group said in its press release.

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London retail property giant GPE names new finance chief

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1 hour ago

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January 19, 2026

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January 19, 2026

Great Portland Estates (GPE) has appointed a new chief financial officer, with Jayne Cottam joining the London-centric commercial property firm’s board from 16 March.

Great Portland Estates

She succeeds Nick Sanderson who is stepping down as GPE’s chief financial & operating officer to take up the position of chief financial officer at British real estate services company Savills from 30 January. 

Cottam “brings significant financial leadership and operational experience” stock market-listed GPE said on announcing her appointment to the London Stock Exchange Monday (19 January). 

Most recently, she served as CFO of healthcare property company Assura from September 2017 to December 2025.

GPE chair William Eccleshare said: “Jayne brings a wealth of skills, knowledge and experience which will be invaluable to the board and management team as we progress our growth agenda.” And CEO Toby Courtauld added: “Jayne brings an excellent blend of financial, operational and leadership qualities with the right values for GPE’s culture.”

She joins at a time when analysts are noting that GPE continues to outperform the broader UK property sector, boosted not only by slowly increasing demand for London offices but also via its catchment area of prime prime West End retail sites that continue to be in high demand as the company continues to capture the ‘flight to quality trend’.

The company’s most recent investor commentary reiterated “stable-to-improving” leasing momentum across its core West End and City portfolio.

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