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Shein opens its supply network to fashion brands to boost growth

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September 18, 2025

Shein Group Ltd. has begun offering other fashion brands access to its apparel manufacturing network in China as a service, according to people familiar with the matter, as it seeks new revenue streams amid pressure on its retail business from U.S. tariffs.

Shein launches manufacturing service for brands as U.S. tariffs pressure sales – DR

Other fashion brands can now tap into the fast-fashion retailer’s supply chain—which includes factories that can turn around new designs in five to seven days—as long as they open a store on its online marketplace, said the people, who asked not to be identified as they are not authorized to speak publicly.

Shein began formally recruiting brands to join the initiative in the past two months, following nearly two years of preparation and testing, the people said. Around 20 brands, including French fashion label Pimkie and Filipino designer Jian Lasala’s brand, are currently using the service, which is being promoted through a new website launched in August, they said.

Besides manufacturing, the people said Shein also offers sample development, warehousing, sales, and order fulfillment to the brands—services that smaller companies typically cannot access at the low costs the Chinese giant enjoys.

By transforming vendor relationships into a product, Shein is seeking to establish a new growth pillar, as its self-branded sales of $2.46 shirts and $6.75 dresses face limited upside following the United States’ removal of tax exemptions for small parcels from China. Although still stronger than rival PDD Holdings Inc.’s Temu platform, Shein’s U.S. sales have followed an uneven trajectory, according to data from Bloomberg Second Measure.

In response to queries from Bloomberg News, a Shein spokesperson stated that its new program is called Xcelerator, which aims to help brands “overcome value-chain challenges by offering direct-to-consumer services, on-demand production, and global sales access to scale their creativity worldwide.”

Unlike Alibaba.com and 1688.com, which offer open access to Chinese manufacturers, the clothing retailer has made supplier access conditional on participation in its platform.

The initiative—primarily aimed at attracting more fashion brands to join its marketplace—is an effort to leverage its extensive apparel supply chain network in southern China amid growing competition and a volatile trade environment.

Shein’s China-based manufacturing network is harder to copy and may potentially contribute to sustainable growth in the longer term if it succeeds in selling these services to industry peers, the people said.

The privately held clothing retailer—originally founded in mainland China and now headquartered in Singapore—does not disclose its financial information. Bloomberg News earlier reported that the retailer’s net income rose to over $400 million and revenue was nearly $10 billion in the first quarter, as consumers rushed to purchase the retailer’s products ahead of U.S. tariffs.

While it’s unclear how Shein fared in the April–June quarter—a period that saw President Donald Trump end the de minimis tariff exemption—sales recovered in June, but the momentum has since faded, with numbers dipping again in recent weeks.

In addition to mounting external operational challenges, Shein has faced significant hurdles in its push for an initial public offering. Its original plan to list in the United States was shelved amid scrutiny over supply chain and labor practices. The company later explored a U.K. listing before settling on Hong Kong, where it has confidentially submitted a draft prospectus for review. It is weighing a move back to China to smooth its path to a share sale in Hong Kong, Bloomberg News reported last month.



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Portuguese label Ementa makes its Paris debut

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December 16, 2025

Just a stone’s throw from the bustle of Paris’ Les Halles, Ementa’s new boutique at 11, rue Montmartre gleams in green. The brand, ‘driven by friendship,’ has been revealing itself there, beyond its stained-glass doorway, since its official opening on December 6. It marks a new milestone for founders Emídio Silva, Nikita Gorev, and Raphael Castilho, whose adventure began amid Portugal’s markets.

Ementa opened its first boutique outside Portugal in Paris – Ementa

Born directly from the skateboarding world, Ementa launched in 2007. The three friends, then students at Academia da Amadora near Lisbon, shared the dream of creating their own label, inspired by the sponsor pieces from their sporting circle. They knew little about running a business, but that didn’t stop them. They took out a loan and financed production of their first thousand T-shirts.

A retail turning point beginning in 2021

By 2021, time had passed, but Ementa remained active. That year, an opportunity arose to open its first boutique at LX Factory in the Portuguese capital. The shop was fitted out almost entirely in the DIY spirit cherished by its founders. Around six months later, Ementa opened a second brick-and-mortar shop on Rua da Boavista, near Cais do Sodré, again in Lisbon.

The majority of its production is based in Portugal
The majority of its production is based in Portugal – Ementa

The third shop opened in 2023: Ementa’s flagship in Chiado, a lively district in southern Lisbon. ‘This project represented a far greater challenge than the previous ones,” the brand notes. “In 2024, we opened a boutique dedicated to collaborations with artists and exclusive collections, located right next to our first boutique at LX Factory,” it continues. The time then seemed ripe for Ementa to venture beyond the capital. On August 10, 2024, it inaugurated its fifth boutique, on Rua Sá da Bandeira in Porto- a ‘major challenge’ for the brand.

A mid-range positioning

This retail journey culminates today with the Paris opening. The brand also works with 27 stockists in total, including seven in France, one in Italy, two in Germany, and two in the Netherlands, with the remainder in Portugal. Its products are therefore available in several European countries. “Our aim is to be represented by avant-garde stockists with a sophisticated image and clear objectives,” says the brand.

Ementa draws inspiration from the world of skateboarding
Ementa draws inspiration from the world of skateboarding – Ementa

Drawing on its skateboarding heritage, the Portuguese brand’s offer spans a wide range of ready-to-wear pieces, including jackets, jumpers, screen-printed sweatshirts and T-shirts, cropped polo shirts, corduroy trousers, jeans, and accessories. As a lifestyle brand, Ementa also offers plenty of scarves, socks, sunglasses, caps, a few pieces of jewellery, and bags. Its prices sit below those of brands such as Palace Skateboards and Drôle de Monsieur, even though the majority of its production takes place in northern Portugal.

Ementa now aims to maintain a rhythm of a drop every fortnight, to bridge the gap between its autumn-winter and spring-summer collections. The brand hopes to continue its retail adventure with new openings, strengthening its existing boutiques, and international expansion.

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Parcel tax: the e-commerce sector calls on France not to break ranks with its European partners

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December 16, 2025

As the European Union prepares to impose a €3 levy on small non-EU parcels valued at under €150, the French Senate wants to increase the proposed national charge from €2 to €5. E-commerce organisation Fevad says this would be a mistake that could cost France half a billion euros and is urging lawmakers to change course.

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The Fédération française de la vente en ligne, which backs the French flat-rate tax proposal, is campaigning for the national levy to remain aligned with those of its neighbours. Several countries, including Belgium, the Netherlands, and Italy, are preparing their own €2 taxes on small non-EU parcels. In Fevad’s view, France would be shooting itself in the foot by falling out of step with neighbouring markets.

“To circumvent the new €5 French tax, non-EU platforms such as Shein and Temu will have little difficulty routing their small parcels destined for the French market via neighbouring countries where they already have logistics infrastructure, notably Belgium,” the federation says.

Fevad also points out that a €5 tax would cost France more than €500 million in lost revenue, due to parcels being redirected to port and airport hubs in neighbouring countries rather than in France.

A temporary European tax

This stance comes just days after the EU adopted a €3 EU-wide levy on non-EU parcels under €150. The measure will come into force on 1 July, but it will be temporary.

This flat-rate tax, irrespective of the parcel’s value, will apply pending the introduction of standard parcel taxation, which will then follow the usual tariff rules for personal consumer goods.

“While this is a step in the right direction towards levelling the playing field between EU-based and non-EU-based businesses, companies will also need clear operational arrangements to ensure legal certainty and to adapt their compliance models and internal IT systems in time,” says Luca Cassetti, secretary general of the European confederation Ecommerce Europe, of which Fevad is a founding member.

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Six Stories is expanding at pace so looks for major hires

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December 16, 2025

UK fast-growing bridal and occasionwear brand Six Stories is on a major recruitment drive in order to support its “next phase of scale” backed by a “significant investment in senior talent”. 

Six Stories

After three consecutive years of “exceptional commercial performance and continued demand across its core categories”, the hiring drive includes newly-created roles such as head of Trade, head of Brand, Social Media manager, CRM manager and Paid Media manager.

Founder Lucy Menghini said the decision “reflects both the momentum behind the brand and the strategic foundations required for the business to accelerate further.”

She added: “Over the past three years our growth has exceeded every expectation, and it’s now essential that we build a senior team that can support the scale we’re heading into.”

She noted that its lofty 2026 strategy is about “elevating every part of the business, strengthening our brand, deepening our customer relationships, expanding internationally and continuing to lead in occasionwear.

“To do that, we need experts in place who can help us evolve while staying true to what makes Six Stories special. Investing in the right people ensures we’re building a lifestyle brand with longevity, ambition and real creative impact.”

The brand’s expansion follows a period of “rapid and sustained momentum”, recording 110% annual sales growth over each of the last three years. Meanwhile, the brand’s signature occasionwear has seen sales jump 250% in the past two years, while the bridesmaid category also grew 120% in the same period. 

The compamy says it sold eight dresses a second during Black Friday. 

And with 25% of sales already coming from the US, “international expansion will be a major focus for 2026”.

The retailer said demand for bridesmaid dresses and occasionwear in the US has “skyrocketed”, with sales up 391% year-on-year, prompting Six Stories to plan a series of “brand activations, partnerships, and targeted campaigns across key markets to leverage this strong customer base”.

Menghini added: “As we grow, our vision extends beyond individual collections. We want to continue leading in the bridal space and set a new vision for the women of 2026, creating a lifestyle destination that celebrates them. I believe 2026 will be our most transformative year yet.”

That will come as the brand unveils new collections, explores collaborations “with leading creatives, talent and household brands”, while broadening into new product categories and investing in initiatives that “personalise the customer journey, strengthening its reach and impact internationally”.

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