Connect with us

Fashion

Shein, Adidas, Hermès and Chanel were big winners in apparel market last year

Published

on


New figures from the analysts at GlobalData show that both Shein and Adidas grew strongly last year, ending as the big winners among the mega-names of global mass fashion and sports.

Bloomberg

GlobalData said that a “challenging economy made consumers more selective over where they shopped for apparel in 2024”. 

Overall, the top 10 players in the market are forecast to have gained share, “as shoppers remained loyal to brands that they could trust, while smaller players lost their footing”. 

The winning brands “offered superior value for money and style, while those with lacklustre ranges lost out. Unsurprisingly, Shein was the biggest winner again”.

Pippa Stephens, senior apparel analyst, said its market share is forecast to have surged by 0.24ppts to 1.53%, “driven by its ultra-low price points and fast reaction to fashion trends, which helped it stay ahead of competitors despite the continued criticism regarding its labour practices and environmental impact”.

Its rapid rise has taken share away from other fast-fashion online pureplays, “especially ASOS and boohoo.com, which have seen their sales plummet over the past few years”.

DR

But while Shein was the leader in growth terms, other major names also saw their market share shedding in the right direction. Inditex’s Zara remained an “outperformer, with its market share expected to have grown 0.05ppts to 1.24%, helped by its local supply chain allowing it to react swiftly to new fashion trends and its appeal among a broad demographic of shoppers”. 

That came as its biggest rival H&M’s market share is forecast to have fallen marginally to 1.06%, “as its more neutral and lacklustre designs struggled to capture consumers’ attention”. H&M “has been losing shoppers to Uniqlo as well, which is forecast to have grown its market share to 0.92%, due to strong value for money perceptions and significant expansion outside its home market of Japan”.

And Adidas? In sportswear, after experiencing a notable slump in sales in 2023,  it had “a triumphant year in 2024, with its total apparel market share anticipated to have grown 0.17ppts to 1.79%, bolstered by the popularity of its Originals lifestyle footwear ranges”. 

Other sports labels that won share were New Balance and Skechers, “boosted by their comfortable and versatile footwear, as well as their multitude of popular collaborations”. 

Nike’s problems last year were well publicised and despite having the biggest share of any of the brands mentioned in the report, that share is anticipated to have dropped 0.15ppts to 2.85%, “making it the biggest loser in the overall apparel market in 2024, as it fell behind in terms of innovation and fashion credentials”.

AFP

Stephens added that another market with much-talked-about issues in 2024, luxury apparel, “also saw a mixed bag of results. Those catering to ultra-wealthy customers remained the most resilient, with Hermès and Chanel both forecast to have gained market share to 0.55% and 0.59%, respectively, due to high-income consumers being less vulnerable to economic hardships”. 

In contrast to this, aspirational shoppers, who tend to rely on their savings to afford status symbols, were much harder hit, causing more accessible luxury brands to suffer. 

Admittedly, “accessible” in this case still means fashion selling at the kind of prices most consumers couldn’t come ear to being able to afford. Gucci, for instance, experienced the biggest downturn, with its market share anticipated to have dropped 0.10ppts to 0.38%.

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Fashion

Fashion weeks: Isabelle Fine on this season’s top collections, trends, and emerging brands

Published

on


Translated by

Nazia BIBI KEENOO

Published



March 20, 2025

The Fall-Winter 2025/26 runway season ended last week in Paris after captivating showcases in New York, London, and Milan. From February 6 to March 11, designers brought their latest womenswear collections to life, setting the tone for the season ahead.

This extended session provided an opportunity to gauge the current direction of fashion at a time when the luxury market has been under strain for a year due to economic conditions and geopolitical tensions, and the industry is navigating a period of intense transformation.

FashionNetwork.com spoke with department store buyers to gather their thoughts on the season, emerging trends, and key takeaways. Isabelle Fine, womenswear director at Le Bon Marché, shares her analysis.

Isabelle Fine – Le Bon Marché

FashionNetwork.com: What was your impression of this Fall-Winter 2025/26 season?

Isabelle Fine: Paris remains, without a doubt, the most important and influential fashion week. Milan continues to be engaging, whereas London felt somewhat less dynamic this season. Given the current political and economic landscape, along with the absence of certain shows due to ongoing shifts in creative direction, there was a noticeable sense of uncertainty. However, strong artistic visions still prevailed, with powerful collections and an undeniable energy—especially in Paris. Overall, brands took a cautious approach but embraced more defined creative stances.

FNW: What key trends stood out?

IF: There’s a noticeable return to a more feminine and sensual aesthetic. Collections felt less uniform and moved away from the quiet luxury trend. Women’s fashion feels freer and more refined, particularly in fabric choices, with a strong mix of textures. Fur played a major role, appearing across both clothing and accessories, adding richness to silhouettes and reinforcing a sense of sophistication.

Bold accessories, like oversized necklaces and brooches, and structured shoulders emphasized strength and confidence. The waist was also a focal point—highly defined, signaling a shift away from the oversized, masculine tailoring of past seasons.

FNW: What other standout materials defined this new take on femininity?

IF: Beyond fur and knitwear, leather was everywhere—in coats, jackets, bombers, skirts, and trousers. It had a slightly more rebellious, almost punk edge, even showing up at Chloé with a grunge-inspired attitude. These elements reinforce a sense of freedom and individuality.

FNW: Which shows made the biggest impression on you?

IF: Alaïa was one of the most striking, with sculptural silhouettes, impeccable knitwear craftsmanship, and dynamic movement that celebrates the body. Pieter Mulier is doing fantastic work—his expertise in knitwear techniques is exceptional. I especially loved the hooded sweater, both for its refined craftsmanship and enveloping, cocoon-like feel.

I also enjoyed Sacai—Chitose Abe, who is always innovative, and her vision remains one of the strongest. Then there’s The Row, which delivered poetic simplicity, exquisite craftsmanship, and commanding silhouettes. Lastly, Miu Miu continues to redefine femininity, always with a daring and creative approach.

Alaïa, Spring-Summer2025/26
Alaïa, Spring-Summer2025/26 – ©Launchmetrics/spotlight

 
FNW: How do you approach buying for Le Bon Marché’s clientele?

IF: We aim to balance timeless wardrobe staples and standout statement pieces. That means selecting both wearable essentials and bold, high-fashion pieces. The same approach applies to our brand curation.

We are fortunate to have a strong Parisian clientele, and we buy with their specific tastes and lifestyles in mind. The process is highly intuitive—we consider trends but don’t follow them unthinkingly. Creativity is just as important as commercial appeal.

FNW: What role do emerging designers and independent brands play in your strategy?

IF: Discovering new talent and up-and-coming designers is essential to our buying approach. We are trendsetters but must also introduce fresh, exciting names to surprise our customers.

We have dedicated multi-brand spaces for these rising designers, and our goal is to rotate new names every season. Exclusive collaborations are also a key part of our strategy.

FNW: Which emerging brands caught your attention this season?

IF: Zomer stood out—it strikes a great balance between creativity and wearability. Alainpaul also made an impact—its approach to movement and the body, influenced by dance, gives it a unique artistic sensitivity. It’s essential to support and showcase these new voices in fashion.

Zomer, Fall-Winter 2025/26
Zomer, Fall-Winter 2025/26 – ©Launchmetrics/spotlight

FNW: What are your must-have pieces and accessories for next winter?

IF: We see jackets with wide, rounded shoulders and subtly cinched waists in tailoring. Bomber jackets, structured leather outerwear, and plush knitwear are also key.

Regarding accessories, I was drawn to the dramatic, oversized thigh-high boots, which channel the power-dressing aesthetic of the 1980s. Feminine socks and stockings also made a statement. Belts define the waist, while charms and keychains add a playful touch to handbags.

Jewelry is shifting away from minimalism—we’re seeing a return to bold, maximalist accessories, which allow for more personalized, expressive styling.

FNW: What standout colors did you notice?

IF: While black, gray, and brown remain essential, I also saw a bold use of color—deep reds, rust tones, ochre, and softer pastels.

Regarding buying strategy, we’ll balance timeless autumnal tones with statement hues that add depth and personality, ensuring that key pieces tell a story and align with a brand’s creative vision.

FNW: Which new creative directions stood out the most?

IF: Haider Ackermann at Tom Ford was a major highlight. His tailoring is impeccable, and he brings elegance and sensuality without being overtly provocative. He seamlessly merged his own aesthetic with the DNA of the house, which is no easy task, and he pulled it off beautifully.

I was also moved by Julien Klausner’s debut at Dries Van Noten. The show had a strong narrative of legacy and artistic transmission, which is always a challenge—especially with Dries himself present. Klausner managed to honor the brand’s identity while bringing in fresh energy.

And, of course, Sarah Burton‘s debut at Givenchy was another standout moment.

FNW: How have fashion weeks evolved over recent seasons?

IF: A year or two ago, creativity wasn’t at the forefront of the shows. This season, there was a noticeable return to creative energy. However, I believe the real creative resurgence is yet to come—I expect it to materialize fully next season.

We’re at the beginning of something big, and September’s shows will be incredibly exciting.

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Fashion

Nike faces store strike in Turkey on top of online sales pause

Published

on


By

Bloomberg

Published



March 20, 2025

Nike Inc. is running into trouble in Turkey, where it has the most stores in Europe, adding to the sportswear company’s headaches.  

Nike

Unionized retail employees at nine Turkish Nike stores are set to strike on Friday after the parties failed to reach terms on a new collective bargaining agreement. This comes amid a broader e-commerce shutdown, triggered in part by higher customs taxes, that’s lasted more than half a year. 

Turkey is an important part of the operating region that includes Europe, the Middle East and Africa — an area where Nike has posted significant sales declines in recent quarters. Nike has 60 stores in Turkey, a handful more than the total in France and about 10 more than in the UK. 

On a global level, the company is looking to rebound after a year of layoffs and leadership changes. New Chief Executive Officer Elliott Hill is prioritizing a return to sports and repairing relationships with its retail partners. Nike is scheduled to report earnings on Thursday after the close of trading in New York. 

The nine Turkish company-owned shops that are poised to strike employ about 250 workers. The other franchised stores in the country aren’t covered by the collective bargaining agreement.

Nike’s unionized store workers are concerned about the company’s future in Turkey, according to Metin Guney, general secretary of Koop-Is, the local union. The retailer has recently closed two locations on top of the lengthy e-commerce pause.

Workers first priority is job security, Guney said, and they’re also looking for a better compensation package in the case of layoffs and more store closures. Other points of contention include bonuses, seniority premiums, food allowances and disciplinary committees.

Representatives from UNI Global Union, the international labor federation that includes Koop-Is, sent a letter to Nike’s headquarters after talks with the company’s Turkish subsidiary failed to result in a new deal. 

In a statement to Bloomberg, Nike said it has engaged with the union and confirmed the two sides haven’t reached a collective bargaining agreement. The company said it “remains available and committed to working towards an agreement with the Union’s representatives.”

Turkey President Tayyip Erdogan has tightened the nation’s customs regulations as Turkish consumers grapple with the effects of high inflation. Living costs have been hit by a currency that has steadily weakened, while a global trade war sparked by US President Donald Trump’s tariff policies has added more uncertainty for Nike and other multinational corporations doing business in Turkey.

Last year, Nike paused its online sales in the country as Turkey began levying customs taxes on e-commerce purchases originating from other countries valued at 30 euros (about $33) or more. Previously, shipments of 150 euros and below had been exempt.  

Seven months after the change, Nike’s Turkish website still says orders have been suspended “for the time being” because the company can’t ensure that “orders will arrive smoothly and on time.” 

Nike, which doesn’t have warehouses in Turkey, had previously shipped individual orders from elsewhere in Europe. The company’s manufacturing directory says it makes apparel and equipment in the country, but not footwear. 

While Turkish shoppers can’t order directly from the company, some chain stores have licenses to sell Nike products online, according to Berke Icten, chairman of the Footwear Industrialists Association of Turkey. Rival companies produce footwear in Turkey, he said.
 



Source link

Continue Reading

Fashion

Chanel acquires majority stake in Italian footwear specialist Grey Mer

Published

on


Translated by

Nazia BIBI KEENOO

Published



March 20, 2025

Chanel continues to strengthen its presence in Italian manufacturing. Over the years, the French house has acquired several Italian footwear and leather goods manufacturers, including Ballin, Mabi International, Roveda, and Gensi Group, while also taking stakes in key players across the fashion supply chain. Today, the maison announced the acquisition of a majority stake in Grey Mer, its long-standing footwear production partner.
 

Chanel acquires a majority stake in Italian footwear specialist, Grey Mer. – greymer.it

“Chanel confirms the acquisition of a majority stake in Grey Mer. The two companies have collaborated for 13 years, producing footwear for collections designed by the Chanel Studio,” read the statement sent by the maison to FashionNetwork.com. “Since its founding nearly 45 years ago by the Alessandri family, Grey Mer has cultivated exceptional craftsmanship and continuously evolved to meet the demands of its clients. Faced with the need to secure its production capacity, Chanel naturally chose to strengthen its partnership with this trusted manufacturer, marking a new chapter in its history.”

The financial details of the transaction have not been disclosed. However, as confirmed to FashionNetwork.com by Grey Mer’s management, Chanel has acquired 70% of the company’s capital, while the remaining 30% remains with the founding Alessandri family.

Founded in 1980 in San Mauro Pascoli (FC) by Luciano Alessandri, the company is now led by his daughter Perla, who serves as CEO. Her sisters, Margherita and Antonia, oversee production and communications, respectively.

In 2023, Grey Mer, which employs around 100 people, recorded a turnover of €34 million.

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Trending

Copyright © Miami Select.