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Shein abandons UK warehouse plan

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February 12, 2025

Fast fashion retailer Shein has abandoned plans to open a UK warehouse as doubts gather over its planned listing on the London Stock Exchange this year.

Reuters

The China-founded digital retailer has ended a search for space in the Midlands and confirmed there were now “no plans” to open a warehouse in Britain, The Daily Telegraph reported.

Shein representative had been viewing potential warehouses across the East Midlands, including Derby, Daventry, Coventry and Castle Donington, with the company believed to have been considering sites as large as 600,000 sq ft.

The search underpinned Shein’s plan for a £50 billion float in London in the first half of this year, in what would be one of the UK’s largest listings. However, that listing’s now in the balance after a threatened crackdown on Shein’s business model in Europe and the US, and amid criticism from MPs about the lack of transparency around its supply chain, the report said.

Yet the connection to recent developments may be an illusion. Insiders told the newspaper that the decision to pause the warehouse search had been made in the middle of last year and said it was part of a broader review into how much warehouse capacity Shein needed in Europe.

A spokesman for Shein said: “To support the growth of the business, Shein constantly explores warehousing locations worldwide. However, as Shein has no immediate need for a warehouse in the UK, there are no plans to have one.”

More recent setbacks for the business include Donald Trump’s move to close tax loopholes, central to the fashion company’s business model. The US president said he would remove the de minimis exemption for small packages worth less than $800 (£645) from China, although later suggested these plans had been delayed until proper systems are in place to process packages.

Last week, reports also suggested Shein was preparing to cut its valuation to around £40 billion, from an earlier £50 billion.

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Fashion

Kallmeyer and Kate Barton aid strong finish for Fall Winter 2025 collections

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February 12, 2025

As DEI initiatives face rollback during the Trump 2.0 era, any brand or company that may have benefited from them and prevails is a sign of hope. Women are among the many minorities who could use that extra support; thus, recognizing their efforts is in order. Two female-led brands, Kallmeyer and Kate Barton, ended NYFW on an inspiring note.
 

Kallmeyer

 
“The Kallmeyer woman doesn’t demand attention; she introduces herself,” said Daniela Kallmeyer, speaking to FashionNetwork.com backstage pre-show at the Bortolami Gallery in Tribeca. Judging by the brand’s growing momentum since its founding in 2012, plenty of women are eager to meet her.
 
The New York season was nothing if not about simple, easy-to-digest clothes made from rich fabrics, rooted in tailoring with a feminine side (to wit, Veronica Leoni at Calvin Klein, Frances Howie at Fforme, Brandon Maxwell, and TWP subscribe in one way or another). It’s been at the core of who Kallmeyer is since day one.

Timeless elegance—Kallmeyer’s fluid draping and soft textures define modern femininity – Photographer Credit: GoRunway

 
“The Kallmeyer is like every woman; this collection is where you see the breadth of this happening. We have the casual quintessential ties for the past five years, the boxy blazers, and new tailoring silhouettes mixed with new techniques. For the last few seasons, we have been developing more drapey and gestural silhouettes,” she explained.

For that, she focused on a word for the season: “Sublime” (show notes included this definition: ‘lofty, grand, or exalted in thought, expression, or manner. b.: of outstanding spiritual, intellectual, or moral worth. c.: tending to inspire awe usually because of elevated quality’ as its design beacon.
 
“You’ll see the word expressed in the sound the show makes, the feeling, and the models’ walk. The world is full of chaos, and I wanted to create a moment where we could slow down and focus on the craft because we still want to honor art,” she continued.

The sparse art gallery show space with sheer panels hanging from the ceiling set the stage for pianist Marta Sanchez to put the show to live music, creating the serene ambiance that aided in the gentle mood expressed by the clothes.
 
For tailored day styles, the mood was expressed through pieces like a sleeveless jacket draped loosely and buttoned slightly askew, paired with wide-leg trousers. A brown cotton poplin shirt, unbuttoned to the waist, was styled with relaxed trousers and a soft plaid sash belt.

Sharp tailoring meets relaxed draping in Kallmeyer’s sleeveless jacket and wide-leg trousers – Photographer Credit: GoRunway

Another look featured a boxy houndstooth check jacket, buttoned only at the collar, with a coordinating shawl slung over one shoulder. A standout shawl moment came in woven leather fringe, sweeping across the collarbone and adding a louche attitude to a black suit.
 
The designer further developed the looser, drapery mood with some occasion pieces. A high-slit skirt that cocooned around the leg like an upside-down Calla Lily was romantic versus vulgar, a cascading draped collar was featured on several tops, and a bias-cut slinky long dress bared one shoulder without being overly asymmetrical. Two great pieces of outerwear, a belted bathrobe coat and a smart leather trench worn by actress Sarita Choudhury, fit the retail hit button.

A structured leather trench takes center stage, blending power and sophistication in Kallmeyer’s collection – Photographer Credit: GoRunway

 
Added details like leather fringe phone cases and custom-made loafers by Portuguese shoe brand Calçado Penha (APICCAPS) and Fiametta, a queer-woman-founded, ethical fine jewelry brand, added subtle bling.

“There are really bold pieces that are strong and know who they are but also have a kindness and softness to them,” Kallmeyer furthered, adding, “The matriarchs of my family inspired the way I think about dressing, who I am in the world and how I enter the room. I wanted the body to be the canvas for the clothes; you, as the wearer, are the inspiration for the pieces; the pieces are not telling you who to be, just a way to more yourself.”
 

Kate Barton

 
The latest NYFW showcased several new approaches—one of them being that a runway isn’t the only way to introduce a collection. Like several young designers, Kate Barton pivoted away from the runway this season to host press one-on-one in a showroom. Rather than allocating precious funds to a full-scale show, Barton enlisted friends like Winnie Harlow, Dee Hilfiger, WNBA player Kysre Gondrezick, and ballerina Violetta Komyshan to star in her fall campaign, highlighting its practicality. This approach was also seen at Jonathan Cohen—could it be an emerging marketing trend?

Winnie Harlow stuns in a futuristic metallic breastplate—Kate Barton’s signature sculpted technique – Courtesy of Kate Barton

 
This was on display as Barton—whose signatures include a patented sculpting technique that helped create her signature ‘breastplate’ detail, drape garments using one seam for less waste, and bonded fabrics with liquid shine—walked the press through her new collection, which aims to show its versatility.

Kate Barton’s architectural approach transforms classic silhouettes into sculptural masterpieces – Courtesy of Kate Barton

 
“For fall, I wanted to bring big ideas into a more accessible way, like the things I want to wear every day but still feel unique and interesting,” Barton explained. While her spring show shown last fall veered on occasion dressing and skewed towards a younger, more experimental crowd, fall offered everyday items such as a grey cashmere sweater with a signature ‘gathered’ detail, a cotton tailored shirt with the same technique and a riff on a classic pinstripe suit with barrel arm and leg effects. Jersey dressing was also added to the mix.

A soft gathered knit meets a statement sequin skirt—Barton’s take on everyday glamour – Courtesy of Kate Barton

 
That didn’t mean Barton abandoned her going out pieces. To add to her liquid-effect fabric repertoire, she added sequin items that, as seen on Hilfiger, are easily day-to-night items. Robe-à-l’anglaise-inspired dresses took one of Barton’s ideas from last season and furthered it to a more demonstrative effect.

Fluid sequins redefine eveningwear in Kate Barton’s avant-garde aesthetic. – Courtesy of Kate Barton

 
Giving her client wearable items didn’t mean she skipped on the more avant-garde ideas; a patched leather Moto featured her silver dagger details, now made with bonded leather. Another look used the shiny metallic-like material on a skimpy bandeau and flirty miniskirt look that appeared in a windswept position.
 
Peppered throughout were simple knits with trompe l’oeil heat transfer designs that harken back to other details in the collection, such as the moto jacket. It’s a smart move for more entry-level items in the advanced contemporary collection. Some pieces will be available online as Barton’s collection debuted on Amazon Fashion. It’s a clever tie-up for a young designer needing financing—ditto the Goldfish deal—as it could help foster buys from the online behemoth’s new partners, Neiman Marcus and Saks. 

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Merrell names new chief marketing officer

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February 12, 2025

Hiking footwear brand Merrell announced on Monday the appointment of Richard McLeod to the role of chief marketing officer. 

Richard McLeod – Courtesy

Reporting to Janice Tennant, the outdoor wear shoe brand’s global brand president, McLeod will be responsible for leading Merrell’s global marketing and directing the creation of modern integrated marketing capabilities.

“I am thrilled to join Merrell, a brand with a rich heritage and global impact,” said McLeod. “I look forward to developing world class marketing strategies that inspire more people to embrace the outdoors, connect with the brand, and drive the brand’s future growth.”

With over two decades of senior leadership experience under his belt, McLeod ​joins Wolverine Worldwide-owned Merrell from Champion, where he most recently vice president, chief marketing officer. Prior to Champion, McLeod was senior vice president of brand at Canada Goose.

“Rich is widely recognized as a consumer-obsessed leader and builder of talent with a track record of growing brands through strong consumer demand creation and retail execution,” said Tennant. “Rich’s depth of experience will help position Merrell for long-term growth.”

McLeod’s appointment comes two months Merrell named Noreen Naroo-Pucci as its new chief product officer. 

In its most recent trading update last November, parent company Wolverine said ​revenue fell 16.6% to $440.2 million for the third quarter ended September 28, on the back of a double-digit dip across its Saucony and Wolverine brand sales.​

However, Merrell sales climbed 1.4% to $159.2 million for the quarterly period, proving a bright sport for its Michigan-based parent.

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Levi’s announces leadership changes

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February 12, 2025

Levi Strauss & Co. announced on Tuesday a series of strategic leadership changes designed to accelerate its transformation into a best-in-class omnichannel retailer. 

Levi’s announces leadership changes. – Levi’s

Notably, Karyn Hillman, chief product officer, will now oversee merchandising in addition to design. She will be responsible for the overall vision and roadmap for Levi’s products. Jason Gowans role has also been expanded becoming the newly appointed chief digital and technology officer. He will oversee both digital and enterprise technology functions to streamline processes and unify data. 

Likewise, Harmit Singh, chief financial and growth officer, will now lead the company’s transformation program to enhance structural economics and profitability. Gianluca Flore, chief commercial officer, will expand his oversight to include licensing and planning, ensuring closer alignment between sales and inventory. 

Bernard Bedon will join as chief human resources officer on March 3, bringing nearly 30 years of HR experience, most recently from Nike.

Lastly, Liz O’Neill, chief operations officer, has announced her retirement after nearly 12 years. Her role will be replaced by a new chief supply chain officer, focusing on agility, service levels, and cost optimization.

“Over the past year, we’ve made bold moves to transform Levi Strauss & Co. into a world-class denim lifestyle retailer, and we’re seeing the results,” said Michelle Gass, president and CEO of Levi’s. 

“We believe success is built on clarity of purpose and the ability to adapt, and that’s exactly what we’re doing — aligning our structure with our strategy to drive sustainable, profitable growth. We have built a team that is agile, focused and ready to execute on our strategies while keeping our consumer at the heart of it all. By putting our fans at the center of every decision, we are shaping Levi’s not just as the denim leader but as an iconic lifestyle brand for generations to come.”

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