London’s Soho and Carnaby have long been major draws for shoppers and tourists alike and what that means for retail is that landlord Shaftesbury Capital continues to announce strong leasing activity.
Image: Cold Culture
On top of three brand arrivals in September, a further three new stores and an upsized reopening are now due to open before Christmas, including two UK debuts.
Spanish footwear retailer Alohas is making its UK debut on Beak Street. In line with the brand’s “on-demand model”, the concept invites customers to try footwear in-store with purchases shipped to them directly, “to minimise overproduction and maximise sustainability”.
Fellow Spanish streetwear brand Cold Culture has also opened a pop-up on Marshall Street, featuring signature genderless garments “and striking visuals for an immersive shopping experience”.
Natural fibre fashion brand Sheep Inc now has a date attached to its impending opening: 23 October. It will feature the band’s new retail concept on Newburgh Street, the store promises to “redefine the future of conscious luxury retail” with its signature blend of “ultra-soft New Zealand wool and the finest natural fibres”.
International make-up, fragrance and skincare retailer Charlotte Tilbury will open its new store later this month, in an anchor gateway unit to Carnaby Street. The 4,200 sq ft concept will feature the brand’s range of skincare, make-up and fragrance, “through a personalised experience and tailored expert advice from Charlotte Tilbury’s pro-make-up artists”.
William Oliver, director of Retail & Restaurant Leasing at Shaftesbury Capital, said: “We continue to generate strong demand from experience-led brands looking to be part of Carnaby Street and Soho, with each of these additions bringing a unique concept that aligns with the area’s distinctive character.
“Having these brands up and running before Christmas means an exciting end to the year for our customers, as we continue to welcome an outstanding calibre of brands that recognise Carnaby Street and Soho’s exceptional reputation, and that have a desire to be part of this ever-evolving destination.”
