Selfridges continues to be the launchpad of choice for many luxury brands, particularly those planning something eye-catching or out of the ordinary.
Sergio Tacchini
And this season, Sergio Tacchini is celebrating its SS25 collection launch at the retailer’s London flagship by wrapping its DeLorean car in black velour and a print inspired by the brand’s Slice Track Jacket.
The design blends the brand’s heritage with new designs, focusing attention the label’s “timeless aesthetic within sportswear”.
Beyond the jacket, the collection features other reimagined classics alongside Selfridges exclusive pieces, including printed shirts and cotton jackets with bold prints.
The brand said the launch at the store (and on Selfridges’ webstore) “reinforces Sergio Tacchini’s commitment to blending retro inspiration with contemporary style”.
It’s an ongoing link between the label and the retailer and it’s not the first time Sergio Tacchini has opened a pop-up there.
Back in summer 2023, it opened a tennis-themed pop-up, dubbed Causing a Racquet. It went for a mix of tennis and Italian references with marble-effect oversized tennis rackets, tennis balls, Roman statues, and broken columns creating a ‘Roman ruins’ atmosphere.
The almost-60-year-old company, which was previously owned by American funds Twin Lakes Capital and B Riley Principal Investments, became part of the business empire of billionaire Kim Chang-Soo in summer 2022, via his South Korean clothing group F&F Holdings.
