Selena Gomez introduces Rare Eau de Parfum as Rare Beauty’s first fine fragrance

Selena Gomez is bringing her signature vision of confidence, comfort and emotional connection to the world of fragrance. On August 7, the Rare Beauty founder will launch Rare Eau de Parfum, the brand’s first fine fragrance, available at RareBeauty.com and select global retailers. The debut marks a new chapter for Rare Beauty, building on the success of its body-care line and expanding its universe into scent.

Described as “warm and decadent with a touch of spice,” the scent opens with notes of caramel, pistachio, and pink pepper, transitions into a heart of vanilla, ginger, and cocoa, and finishes with a drydown of sandalwood, tonka bean, and skin musks. The fragrance is designed to evolve over 12 hours, offering a balance of comforting familiarity and unexpected depth.

Gomez said she “wanted to create a scent that could evolve with the moment,” adding that it transitions effortlessly “from quiet mornings at home to a night out with my friends.”

Designed with accessibility in mind, the fragrance bottle was developed in collaboration with hand therapists to feature an ergonomic pump for ease of use. This design reflects Gomez’s long-standing focus on inclusive, user-friendly beauty tools.

Rare Eau de Parfum will also be available with four fragrance layering balms: Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak. These are designed to personalize the scent experience and allow wearers to adapt the fragrance throughout the day.

Rare Beauty is known for its vegan, cruelty-free formulations and mission-driven philosophy. As part of the launch, the brand is pledging 1% of global fragrance sales to the Rare Impact Fund, which supports youth mental health initiatives.

Priced at $75 for a 50 mL bottle, Rare Eau de Parfum will be offered worldwide starting this August through RareBeauty.com and Sephora.