Australian multinational Cash Converters, a leading brand in the purchase and sale of second-hand items, founded in Perth, Australia, in 1984 by Brian Cumins and present in Portugal since 2003, has just opened a new store at the UBBO shopping centre in Amadora, the company said in a statement, adding that this new unit covers 72 square metres and features “an updated and distinctive concept,” broadening categories and focusing on “unique pieces, collectors’ items and discontinued products given a new lease of life”. This is the sixth opening in the Portuguese market.

The main highlights are second-hand luxury items, “such as watches, bags, and jewellery from leading brands, as well as a space dedicated to the exclusive ‘Jewellery with a Soul’ collection, created by Cash Converters from 100% recycled gold and designed for those who value pieces with history and identity. Customers will also find IT, TV and audio equipment, consoles and video games, photography and video, sports, DIY and small domestic appliances,” the statement notes.

According to Francisco Parra, CEO of Cash Converters in Spain and Portugal: “The Portuguese market has shown a clear commitment to buying and selling second-hand products, and the results bear this out. In 2025, the average monthly number of items purchased in our stores in Portugal grew by 9% on the previous year, while the average ticket increased by 12%. These indicators reinforce our expansion strategy in the country for the coming years, with the aim of bringing more and more people closer to the circular economy through quality products.”

The arrival at UBBO of the Australian chain specialising in the purchase and sale of second-hand items, which operates brick-and-mortar stores in Lisbon and Porto as well as through its official online store, “marks another step towards the democratisation of sustainable consumption in Portugal and the valuing of objects that deserve to continue to be used and appreciated,” the note stresses, adding that Cash Converters “now has 83 stores across the Iberian Peninsula, reinforcing its expansion strategy based on proximity and convenience.”

In Portugal, the brand currently has physical stores in Lisbon and Porto, located at Rua Pinheiro Chagas, 101B (near Lisbon’s El Corte Inglés), Rua José Rodrigues Migueis, 1, and Rua António Pereira Carrilho, 5 (central Lisbon); Rua Quinta do Paizinho, 2, Alfragide/Carnaxide, and at the UBBO Shopping Centre, Pontinha (Greater Lisbon); and Rua de Fernandes Tomás, 432 (downtown Porto).