Schuh is persuading its customers this autumn to go on a “voyage of self-discovery, style evolution” with a campaign that involves the “magic of finding your tribe”.
The footwear retailer has launched ‘Find Your People’ that shows the season is a chance to “re-discover who you are – to try new styles, find new ways to be seen and heard, and make new connections”.
And the punchline? “Because self-discovery isn’t just personal. It lives in community”.
So the campaign is all about connecting with “the ones who match your energy, your vibe, your voice – creating the chosen family you laugh with, grow with, and build with”.
This campaign also captures both sides of the journey: “the excitement of defining your own style, and the joy in finding the people who just… get it”.
This autumn view changes tack a little from its previous two campaigns (AW24 and SS25) that focused on ‘Same, But Different’ celebrating “individuality, connection and culture”.
Schuh heads into the busy autumn period after a store opening and upgrades programme that took its count back to over 120 in UK and Ireland.
The year has mostly seen upgrades including its Dublin destination Dundrum Town Centre, Manchester Trafford Centre, and Birmingham Bullring.
