London-based Save Your Wardrobe (SYW) and France’s Fairly Made are joining forces to deliver what they say will be “Europe’s most advanced end-to-end circularity infrastructure”.
Save Your Wardrobe
SYW operates an AI-powered wardrobe management app while Fairly Made has developed a solution for measuring the environmental impact of products. Now they’ve announced a “strategic partnership designed to help brands meet Europe’s next generation of sustainability expectations”.
They said that “as new regulations reshape how products are designed, managed, and cared for- from eco-design and digital product passports to France’s Bonus Réparation and evolving EPR requirements, brands need a connected view of impact across the full lifecycle. This partnership brings together two complementary strengths that enable exactly that”.
As part of the link-up, SYW “plans to deliver the infrastructure powering aftersales excellence, including diagnostics, repairability scoring, automation, and nationwide repair operations”. Meanwhile, Fairly Made will support this with “upstream capabilities across supply-chain traceability, multi-criteria impact measurement, and digital product passport readiness”.
The plan is that they will offer enterprise brands a “360° circularity solution that supports eco-design, compliance, and measurable lifecycle extension”.
They said their goal is to help brands “move toward a future where circularity is not an ambition, but a connected, measurable, and scalable reality”.
