Italian luxury footwear and accessories brand Santoni has opened a new flagship boutique at 667 Madison Avenue in New York City.
Santoni unveils new flagship boutique on Madison Avenue. – Santoni
Designed by architect and designer Patricia Urquiola, the boutique spans approximately 350 square meters and embodies an architectural concept inspired by the Chrysler Building’s iconic geometric shapes. It is characterized by a warm color palette featuring shades of orange, terracotta and rose with champagne brass details.
Spanning two levels, the boutique presents an airy ground floor with a six-meter-high backlit metal grid ceiling. Three-dimensional paneled walls contribute to a cohesive visual rhythm, while fine Italian marble including onyx and travertine complete consoles, shelves, and partitions. Footwear, small leather goods, and accessories are displayed alongside plush sofas and armchairs.
The lower level was designed to feel like an intimate lounge enveloped in the warm glow of mirrors, and houses the Bespoke Santoni area. Lastly, a dedicated artisanal workshop features a long Rosso Verona marble workbench where shoemakers repair, polish, and resole footwear.
“Opening our new flagship in New York, right on our 50th anniversary, is an extraordinary milestone. It was here, in 1997, that we opened our first boutique, marking the beginning of a story of innovation and growth,” said Santonit, president Giuseppe Santoni.
“Today, our journey extends far beyond men’s footwear, strongly embracing the women’s and accessories segments. An evolution that made a larger space necessary, one capable of embodying our vision and offering the customer not just a place to shop, but a true experience, an authentic encounter with our universe.”
The store opens with an exclusive capsule collection featuring men’s and women’s accessories. The capsule reimagines signature designs such as the Carter wholecut, the Vanguard briefcase, the Marta slingback, and a classic belt.
