Luxury footwear and accessories specialist Santoni reported a revenue total of EUR 64.2 million for the first six months of the year, 82% of which was generated abroad, representing a 10.5% increase compared to the same period last year.
Santoni closed the first half of the year at €64.2 million in revenue (+10.5 percent) – Oliver Pilcher
“Market volatility and the complex global socio-economic scenario do not change a fundamental truth: those who invest in quality, expertise and manufacturing excellence continue to grow and generate value, as well as interest, even in the new generations who approach this savoir-faire,” said the brand’s executive chairman Giuseppe Santoni.
Driving the brand’s growth has been, above all, direct sales channels, thanks to investments in the digital sphere—including the introduction of its app, the optimisation of logistics and IT systems—and the recent relocations of its flagship stores in Milan (18 Via Monte Napoleone, 200 sq. m.) and New York (267 Madison Avenue, about 350 sq. m.).
Santoni’s retail channel experienced a year-on-year increase of 46.3% and e-commerce grew by 23.5%. The performance of its stores in New York Madison (+45%), Miami (+48%), and Milan (+37%) was particularly positive.
“Indirect channels are rebalancing, with America still growing by 15% and where the franchise network stands out with a performance of +15% compared to 2024,” said the company, which expects sales of 133 million euros for the full year, 2025.
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