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Samantha Cameron’s Cefinn hit by DTC pivot results show

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Sales at Cefinn — the premium label owned by Samantha Cameron — struggled in its latest year as it moved away from wholesale to focus on DTC.

Cefinn

That’s according to The Times, which has seen figures from the company for the year to last October.

It said sales fell 5% to just £4.2 million in the 12-month period, as Cefinn took a “strategic” decision to move away from wholesale sites such as Matches and Net-A-Porter. In Matches’ case, the company had no choice given the webstore’s collapse into administration earlier in the year. But Net-A-Porter has also struggled and the DTC shift reflects a wider move within the luxury sector.

While turnover is tiny, the Cefinn label has a higher profile than many similar companies given the association with Samantha Cameron. The wife of former UK Prime Minister David Cameron had worked in the luxury goods sector before she moved into 10 Downing Street and launched her label in 2017, the year after her husband stepped down as PM following the Brexit vote. 

The company’s current DTC model comes via both its own shops and its webstore.

But while the strategy change caused sales to fall, the newspaper also reported that DTC revenue specifically rose 28% in the year to £3.6 million.

The brand’s customer base also rose by 29% and the company said the momentum has continued into the current financial year.

As for profitability, that remains elusive with the brand recording a pre-tax loss again, although it narrowed slightly to £354,000 from £357,000. It said the loss “reflects the nature of an evolving, contemporary fashion business which has had to change its strategy mid-year through no fault of its own”.

“Despite the challenge of moving away from our wholesale distribution channel, our pivot towards a wider direct-to-consumer proposition has performed well,” the company explained. “We are pleased that we are delivering a strong performance across e-commerce, bricks and mortar and international sales, highlighting the appeal of the brand across different channels and markets.”

Cameron, who was previously a director of Smythson, launched the label with a focus on career and occasion clothing, although she’s since added more casual options to the line-up.

She’s one of the best advertisements for her own designs and is often photographed wearing them, as are a number of prominent royals and other well-connected celebs.

The company has a permanent store on Elizabeth Street in London’s upmarket Belgravia and a pop-up on the King’s Road in Chelsea. The newspaper said Cefinn is also negotiating for another permanent store.

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Duran Lantink wins 2025 Woolmark Prize

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Dutch designer Duran Lantink has been named the winner of the 2025 International Woolmark Prize.

Duran Lantink wins 2025 Woolmark Prize. – 2025 Woolmark Prize

Lantink will receive AU$300,000 to invest in the growth of his business, along with ongoing mentorship from the industry and Woolmark Prize retail partners.

The Amsterdam and Paris-based designer, whose eponymous label was founded in 2019, is known for crafting sustainable, ever-evolving collections. His innovative approach blends pre-loved garments, deadstock fabrics, and new eco-friendly materials. 

Lantink’s winning collection reimagined traditional knitting techniques through 3D reconstructed knitwear, incorporating historical Dutch knitting styles and recycled army sweaters, combined with contemporary woven check patterns.

“I feel very honoured to receive this award and I’m just so happy because we worked so hard with so many collaborators and it’s just really great to get this recognition,” Lantink said. 

At the same event, Pieter Mulier was awarded the Karl Lagerfeld Award for Innovation, while Südwolle Group received the Supply Chain Award. 

The winners were announced in Milan, where an expert panel of judges, chaired by Donatella Versace and including IB Kamara, Law Roach, Alessandro Sartori, Tim Blanks, Sinéad Burke, Honey Dijon, Alessandro Dell’Acqua, Simone Marchetti, Roopal Patel, and Danielle Goldberg, selected the winners.

Versace said, “We are in a moment when we need to feel better. Duran makes us feel that. His collection is a wonderful combination of respect for the fibre and a joyful sense of the future.” 

For over 70 years, the International Woolmark Prize has championed the beauty and versatility of Merino wool while fostering sustainable growth through innovation and industry mentorship. 

The 2025 edition, artistically directed by IB Kamara, was inspired by the sun, symbolizing energy, renewal, and interconnectedness. 

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Target unveils limited-time Kate Spade New York collection

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Target is set to launch on April 12 a limited-time collaboration with global lifestyle brand Kate Spade New York.

Target unveils limited-time Kate Spade New York collection. – Target

The collection includes more than 300 pieces spanning women’s, kids’, and baby apparel, handbags, home accessories, and entertaining essentials. 

Key pieces include graphic tees, two-piece sets, tops, shorts, skirts and dresses in a range of silhouettes, while accessories span handbags and playful bag charms. The home and entertaining assortment includes a mix of drinkware, dining sets, colorful party décor, and interactive games like checkers and cornhole. 

Unexpected finds complete the collection such as a disposable camera, a vintage-inspired record player, a $200 party tent and a $300 designer bicycle. With prices starting at $5, more than half of the collection will be available for $15 or less. 

“With versatile pieces that work for every occasion and can’t-miss prices, this partnership brings together Kate Spade’s signature style with Target’s legacy of making the best design accessible to all,” said Jill Sando, Target’s executive vice president and chief merchandising officer, apparel and accessories, home and hardlines. 

“Our teams worked together for two years to create this collection, and I can’t wait for consumers to see everything we have to offer. It’s stylish, affordable and loaded with items that’ll add plenty of joy to everyday moments.” 

Since 1993, Kate Spade New York has been known for a spirited approach and playful wit, which is brought to life through this partnership. 

“Kate Spade New York has always been rooted in joy. Our products deliver a distinct point of view that blends effortless style with a youthful edge,” added Charlotte Warshaw, VP, Americas wholesale, global licensing and collaborations of Kate Spade New York. 

“This iconic collaboration with Target does just that. We’re excited for customers across generations to experience a little piece of the magic we’ve created together.”  

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French wine, spirits sales in US expected to fall 20% after tariff announcement

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Reuters

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April 3, 2025

Sales of French wine and spirits are expected to slide at least 20% in the United States after U.S. President Donald Trump announced reciprocal tariffs, the French wine and spirits exporters group FEVS said on Wednesday.

Reuters

Trump said the United States would impose a 20% duty on imports from the European Union.
The French wine and spirits industry had already been under pressure, with exports globally falling for the second consecutive year in 2024 due to threats of U.S. tariffs, a softer Chinese market and lower prices.

FEVS chairman Gabriel Picard described the 20% tariff on EU beverages as colossal.
“It will have a very significant impact on business in the United States … a very significant impact on the American consumer,” he told Reuters.

The United States is the largest market for French wine and spirits, with shipments to the U.S. rising 5% in 2024 to 3.8 billion euros ($4.12 billion).

Exporters include LVMH, which owns Moet et Chandon champagne and Hennessy cognac, as well as Pernod Ricard and Remy Cointreau.

© Thomson Reuters 2025 All rights reserved.



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