The platform’s latest “Big Facts: 2025 Trends” report reveals the products, brands, and subcultures that dominated the secondary market this year, and offers a preview of what will shape consumer demand heading into 2026.
“StockX’s market data gives us a front-row seat to global shifts in taste and culture. From the rise of performance basketball to the continued dominance of slim models and runner-inspired silhouettes, these trends reflect the ways people are expressing themselves through what they wear and collect,” said StockX CEO, Greg Schwartz.
“This latest report tells an exciting story about how rapidly new communities are forming—whether around digital cameras, Pokémon trading cards, or collectibles like Labubu. The energy of our customers and the passion they have for the product continues to shape what’s next.”
The report shows that running silhouettes are still resonating with buyers, with Asics leading the pack. Sales of the brand’s Gel-1130 in Black/Pure Silver made it StockX’s best-selling sneaker of 2025, while other performance-driven labels including Saucony (+38%), Mizuno (+148%), and Brooks (+1,508%), hit record highs on the platform.
In performance basketball, innovation and athlete collaborations continue to energize the category. Nike’s Ja 3 ranked as the brand’s top new model of 2025, followed by A’ja Wilson’s A’One. Converse saw its strongest month on StockX since 2022 thanks to Shai Gilgeous-Alexander’s Shai 001, while the Nike Kobe 6 Protro maintained its dominance as the year’s best-selling basketball silhouette overall, with sales more than doubling compared to 2024.
Meanwhile, the slim sneaker aesthetic has shaken up the market. The New Balance 204L emerged as the brand’s top new model, while Nike’s Total 90 3 and Adidas’ Samba Jane joined the list of best-sellers. Ballet- and Mary Jane–inspired designs are also surging, including adidas’ Bad Bunny–endorsed Ballerina and the Nike Air Rift, which saw sales rise 21% year-over-year ahead of a 2026 Skims collaboration.
Beyond footwear, collectibles and nostalgia-fueled categories are thriving. Pop Mart’s Labubu led a wave of demand for “ugly-cute” collectibles, with Crybaby (+21%), Hacipupu (+281%), and Skullpanda (+132%) also seeing explosive growth.
Looking ahead to the holidays, StockX data suggests that sneakers like the Jordan 4, Jordan 5, and Asics Gel-1130 will top global wish lists, followed closely by the Jordan 3, Jordan 1 Low, and Nike Ja 3.
The demerger of Unilever‘s ice cream division, to be named ‘The Magnum Ice Cream Company,’ which had been delayed in recent months by the US government shutdown, will finally go ahead on Saturday, the British group announced.
Reuters
Unilever said in a statement on Friday that the admission of the new entity’s shares to listing and trading in Amsterdam, London, and New York, as well as the commencement of trading… is expected to take place on Monday, December 8.
The longest federal government shutdown in US history, from October 1 to November 12, fully or partially affected many parts of the federal government, including the securities regulator, after weeks without an agreement between Donald Trump‘s Republicans and the Democratic opposition.
Unilever, which had previously aimed to complete the demerger by mid-November, warned in October that the US securities regulator (SEC) was “not in a position to declare effective” the registration of the new company’s shares. However, the group said it was “determined to implement in 2025” the separation of a division that also includes the Ben & Jerry’s and Cornetto brands, and which will have its primary listing in Amsterdam.
“The registration statement” for the shares in the US “became effective on Thursday, December 4,” Unilever said in its statement. Known for Dove soaps, Axe deodorants and Knorr soups, the group reported a slight decline in third-quarter sales at the end of October, but beat market expectations.
Under pressure from investors, including the activist fund Trian of US billionaire Nelson Peltz, to improve performance, the group last year unveiled a strategic plan to focus on 30 power brands. It then announced the demerger of its ice cream division and, to boost margins, launched a cost-saving plan involving 7,500 job cuts, nearly 6% of the workforce. Unilever’s shares on the London Stock Exchange were steady on Friday shortly after the market opened, at 4,429 pence.
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Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.
Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm.
In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.
Matteo Calonaci – Burberry
Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.
Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.
JohnattanLeon – Burberry
Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.
Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.
Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”
The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.
An eclectic mix of jewels from the collection – Puneet Gupta
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.