Sportswear specialist Runners Need has partnered with Ochy, the artificial intelligence-powered running analysis app “to bring advanced gait and form assessment to stores across the UK”.
Runners Need
Its introduction marks the first time a UK retailer has offered runners an in-store movement analysis powered entirely by AI and signals “a major step forward for the running industry,” we’re told.
Enhancing the need to embrace cutting-edge technology “to elevate the customer experience and transform the traditional shoe-fitting journey”, Ochy’s platform “transforms this process into a fast, science-backed, and highly accessible experience” delivering “informed results in under a minute”.
The two firms said the new service provides detailed insights into asymmetries, stride mechanics, and shoe compatibility.
Rear-view gait analysis is free within 30 days “when a pair of shoes is purchased online or in-store. For a more comprehensive evaluation, side-view analysis is available for £25, providing deeper insight into running mechanics, including the rear-view assessment at no additional cost. Without a shoe purchase, the rear-view gait analysis is priced £15.
Andy Dopson, head of Retail at Runners Need, said: “Whatever our customers goals are, we want to make sure that they have confidence that their shoes will help them achieve it.”
