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Rolls-Royce CEO fired managers and held staff brainstorms as part of a ‘4 pillar’ turnaround plan that led to 500% share price jump

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Just two years ago, Tufan Erginbilgiç, then newly installed as CEO of Rolls-Royce, gave a grim warning to the engine maker’s employees, describing the company as a “burning platform” facing its “last chance” at survival, as he lamented its track record of destroying value with each of its investments. 

With that considered, Rolls-Royce’s turnaround since—including a 500% share price jump and hitting profit targets two years ahead of schedule—is nothing short of astounding. 

But Erginbilgiç, a former BP executive who doesn’t regard himself as ruthless, took a fairly rudimentary approach to instill a successful turnaround at a group that has added more than $70 billion to its market value in the last two years.

Rolls-Royce manufactures engines for major plane manufacturers, Airbus and Boeing, on large, dual-aisle aircraft. The group is also a supplier of engines and propulsion systems for combat aircraft and submarines to government defense departments including the Ministry of Defense in the U.K.

Despite that, when Erginbilgiç joined Rolls-Royce, the company was near its floor for market valuation, bogged down by falling air travel during the COVID-19 pandemic and costly contracts with loss-making clients. An industry-wide rebound in travel demand and some astute contract negotiations are among the headline points that explain Rolls-Royce’s turnaround. 

In the background, though, are the fruits of an ambitious plan involving each of Rolls-Royce’s 42,000 employees.

Rolls-Royce CEO’s 4 pillars

In an interview with the Financial Times, a victorious Erginbilgiç described how he leaned on “four pillars” to encourage wholesale change throughout his organization.

The first pillar involved showing staff the extent of the difficulties faced by the company, exemplified by Erginbilgiç’s “burning platform” comments, which both shocked and focused his employees.

Tougher stances were to follow. Under Erginbilgiç’s guidance, the company laid off 2,500 employees in 2023, mostly in middle manager positions, the FT reports. At the same time, Erginbilgiç held workshops for 500 employees to allow brainstorming and the implementation of the best ideas. 

Erginbilgiç’s third pillar required the company to set clear performance targets. The company now has 17 targets, including improving the amount of time its engines were on the wing of a plane, rather than losing money in the repair shop. The fourth pillar of the turnaround aimed to ensure Rolls-Royce’s targets were attacked with “pace and intensity.” 

“If you don’t have a strategy that can cascade down to 42,000 people it won’t get delivered,” Erginbilgiç summarized to the FT

Bosses are increasingly turning to management practices that can help them get their message across directly to as many staffers as possible. In some cases, this is driven by urgency and, in other cases, by technological advancement.

Speaking to Fortune last year, Sanofi CEO Paul Hudson described how he used the “Fight Club” approach to encourage employees to begin using its AI agent. Hudson initially got a small group of people in a room using the tool, before allowing word of mouth to help uptake of the technology spread.

Meanwhile, Bayer, a similarly struggling European giant, also turned to a personnel shakeup to combat investor pessimism.

Bayer’s CEO, Bill Anderson, got rid of more than 5,000 employees, mostly in managerial positions, and asked employees to self-organize and work in 90-day “sprints” in self-directed teams.A year after Bayer’s attack on bureaucracy began, Anderson said attrition at the company had fallen.

This story was originally featured on Fortune.com



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Tesla bull Cathie Wood says it isn’t just Elon Musk’s politics that are causing Tesla’s ‘demand hit.’ It’s also a bad economy

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  • As Tesla faces backlash over its CEO Elon Musk’s personal politics, longtime investor Cathie Wood says falling sales could be part of the broader economic concerns. A series of auto industry headwinds are hitting Tesla while Musk’s political involvement stirs up widespread protests. Despite these struggles, the future of the company remains: a new, affordable EV model and the promise of perfecting self-driving cars. 

Ark Invest CEO Cathie Wood believes part of the recent “demand hit” Tesla’s taken could be because of broader fears about the economy. 

“Now, clearly the political dynamics of the last few months are hitting demand,” Wood said in a video posted to Ark Invest’s website on March 14. “We also would suggest that the economic outlook is hitting demand—not just for Tesla—but for all auto manufacturers.” 

She added it was challenging to parse out which was hurting Tesla’s sales more. 

“It’ll be difficult to discern how much of the demand hit is due to a political attack and how much is economic,” Wood said. 

In recent weeks, Tesla dealerships and cars have been vandalized in various parts of the country. Earlier this month at a Tesla showroom in New York City, a peaceful protest became heated, leading to the arrests of nine people. Across the country, other people have been arrested for vandalizing Tesla locations. 

Tesla’s market share in Europe has taken a hit, as some people who disagree with Musk’s politics have stopped buying his company’s cars. In China, one of Tesla’s biggest markets, the company faces stiff competition from local rivals. Here in the U.S., drivers reportedly traded in Teslas at record rates over the last two months. 

At the same time, the broader auto industry is floundering. Nissan laid off 9,000 employees in December and Volkswagen closed factories in its native country Germany. In the U.S., the big three carmakers—Ford, GM, and Stellantis—stumbled when EV sales slowed, after they had spent billions diversifying away from gas-powered cars. Now those companies have to reckon with the Trump administration’s new blanket tariff policy, which could hit the import-heavy auto business especially hard. 

Across the broader economy, consumer confidence has been falling since the start of the year, now sitting at a yearlong low. Plus, major banks have increased their recession risks

Despite both Tesla’s own challenges and the possibility of an economic downturn, Wood remains extremely bullish on Tesla. In an interview with Bloomberg on Monday, Wood said she expected Tesla’s stock to reach $2,600 in five years. That would be roughly 10 times its current share price of $275.93.

Tesla and Ark Invest did not respond to Fortune‘s request for comment.

In Wood’s view, Tesla’s prospects hinge on releasing its new, lower-priced model and on perfecting its self-driving technology. Tesla and Musk have been touting a cheaper EV in the $25,000 range for several years. In January, Tesla told investors it should expect the model in the first half of this year. In the past, though, similar plans had been scrapped, dampening investor hopes this time around. 

However, if Tesla were to develop a truly autonomous vehicle, then it would find itself less reliant on car sales, instead turning into a software business. Much of Wood’s thesis relies on the notion that if—or in her mind when—Tesla finally launches a self-driving vehicle, it will instantly create a fleet of robotaxis from the millions of Tesla’s already on the road. 

“That same asset that already exists with no incremental cost change, just a software update, [will] now have 5 times or more the utility than they currently have,” Musk said on Tesla’s earnings call in January. 

So far, Tesla’s self-driving systems can’t yet drive entirely without human supervision. But the company has long considered it a priority. 

“Autonomous taxi networks represent the biggest AI project in the world,” Wood said. “Elon himself is focused on any bottleneck, anything that is hampering progress or slowing Tesla down.”

This story was originally featured on Fortune.com



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AI improves both individual and team performance, new study finds. Will companies draw the right lessons from it?

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Hello and welcome to Eye on AI. In this edition: A new study suggests AI can be a team player…OpenAI promotes its COO while CEO Sam Altman shifts focus…Apple shakes up its AI team amid frustration over delayed Apple Intelligence features…a revolutionary new AI weather forecasting method…and AI transforms architecture.

Evidence of AI’s positive impact on productivity continues to mount. But while many executives view AI as ultimately a substitute for human labor, hoping it will eventually fully automate tasks and save on headcount, the data suggests that this is not the best way to think about the technology. Yes, in a few cases, AI can fully automate some tasks. But in most cases, today’s AI systems—including the so-called “AI agents” from the likes of Salesforce, ServiceNow, Microsoft, and Google—aren’t yet capable or reliable enough to do this. Instead, AI systems should be thought of as a complement to human labor—a way to lift the performance of people, not to replace them.

The latest support for this view comes from a fascinating study by a group of researchers—from Harvard, the University of Pennsylvania’s Wharton School of Business, ESSEC Business School in France, and consumer products giant Procter & Gamble—and published as a working paper on the research repository SSRN. (The authors include Wharton’s Ethan Mollick, who has attracted a huge social media following for his tips on how to use AI effectively in business.)

In 2024, the researchers conducted a one-day virtual product development workshop at P&G, with the process designed to mirror the one that consumer products behemoth famously uses—except this time with an AI twist. In particular, this workshop involved the “seed” stage of product development—which is about brainstorming lots of possible new product ideas and incubating them to the point where a decision can be made on whether to test them at a larger scale. P&G normally assigns two-person teams consisting of one Commercial operations person and one R&D expert to work together on brainstorming ideas. In this case, the researchers took 776 P&G employees from Commercial and R&D and randomly assigned them to do one of the following: work alone; work alone but with access to a generative AI assistant based on OpenAI’s GPT-4 model; work in the usual two-person brainstorming team consisting of one Commercial and one R&D person; or work in the usual two-person configuration but with access to the AI assistant.

The groups were then tasked with coming up with new ideas for consumer products in the various P&G divisions in which they worked (baby care, feminine care, grooming, and oral care). These ideas were then assessed by human judges with both relevant business and technology expertise.

AI lifts individual performance—by a lot 

Two heads are generally better than one, so it is perhaps not surprising that individuals working alone and without access to AI did the worst. But it turned out that individuals assisted by AI performed, on average, better than two-person teams without AI. In fact, the performance of these AI-assisted individuals was not statistically better than two-person teams working with AI. This might lead one to conclude that AI can indeed be a good substitute for human labor—enabling a company like Procter & Gamble to reduce its two-person product teams to just single individuals brainstorming with the help of AI. 

There were some other big benefits to the individuals working with AI, too. Individuals working with AI were able to work faster—taking more than 16% less time to come up with an idea compared to people working without AI, while teams working with AI were about 12% faster. 

Working with AI was also better than “bowling alone”—individuals reported more positive emotions and fewer negative ones during the product ideation process than the unassisted lone wolves.

Importantly, people working alone tended to come up with ideas that fit primarily into their professional silos—commercial people favoring product innovations that were mostly about novel commercial ideas (changes in branding, packaging, or marketing strategy) while the R&D specialists favored technological innovations. But when assisted by AI, these individuals achieved blended approaches, combining both technical innovation and commercial innovation—just like the human-human pairings did. “This suggests AI serves not just as an information provider but as an effective boundary-spanning mechanism, helping professionals reason across traditional domain boundaries and approach problems more holistically,” the researchers wrote.

Helping teams to be extraordinary

But, before you jump to the conclusion that AI should be used to reduce team sizes, it is important to point out perhaps the most interesting finding of the whole study: The two person teams working with AI produced far more ideas that the human experts rated as “exceptional”—the 10% that they judged most likely to lead to truly breakout products. And the human teams assisted by AI also reported the most enjoyment from working on the task, compared to the other groups.

Blogging about the findings, Mollick wrote that “organizations have primarily viewed AI as just another productivity tool, like a better calculator or spreadsheet,” but that employees were often using “AI for critical thinking and complex problem solving, not just routine productivity tasks.” AI could be seen as another member of the team—as a collaborator—not just another tool, he wrote. “Companies that focus solely on efficiency gains from AI will not only find workers unwilling to share their AI discoveries for fear of making themselves redundant but will also miss the opportunity to think bigger about the future of work,” he wrote. He encouraged organizations to reimagine work and management structures, not just seek to automate existing processes.

I am sure this is correct. Unfortunately, the temptation for many managers will be to grab at the obvious labor and time savings AI offers, since there is an obvious and immediate pay-off in labor savings. It will take braver executives to argue for keeping people in place but using AI to empower them to be exceptional.

With that, here’s the rest of this week’s AI news. 

Jeremy Kahn
jeremy.kahn@fortune.com
@jeremyakahn

Before we get to the news, if you’re interested in learning more about how AI will impact your business, the economy, and our societies (and given that you’re reading this newsletter, you probably are), please consider joining me at the Fortune Brainstorm AI London 2025 conference. The conference is being held May 6-7 at the Rosewood Hotel in London. Confirmed speakers include Cohere CEO Aidan Gomez, Mastercard chief product officer Jorn Lambert, eBay chief AI officer Nitzan Mekel, Sequoia partner Shaun Maguire, noted tech analyst Benedict Evans, and many more. I’ll be there, of course. I hope to see you there too. You can apply to attend here.

And if I miss you in London, why not consider joining me in Singapore on July 22 and 23 for Fortune Brainstorm AI Singapore. You can learn more about that event here.

This story was originally featured on Fortune.com



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Citi Wealth chief investment officer says she would not put any more money in stocks right now 

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  • The S&P 500 slipped into correction territory on the back of on-again, off-again tariffs earlier this month. Stocks edged higher in early trading on Tuesday before wavering. Kate Moore, chief investment officer for Citigroup’s wealth division, is cautioning against putting more money in stocks. 

The uncertainty surrounding President Donald Trump’s tariffs is pushing markets around. 

Earlier this month, the S&P 500 entered correction territory on the back of on-again, off-again tariff threats. On Tuesday, stocks edged higher in early trading off hope that reciprocal tariffs would be diluted, but that volatility was enough for Kate Moore, chief investment officer for Citigroup’s investment solutions team Citi Wealth, to warn against putting any more money in stocks. 

“It’s uncomfortable to say this, but I would not be putting more money to work in kind of risk assets at this point, so equities or credit,” Moore told CNBC on Tuesday. “I think the equity market is going to be caught in more of a trading range in the near term as both technical pressures and policy fears bounce us around.”

Moore doesn’t think anyone should sell their stocks. It’s more a wait-and-see game, which seems to be a trend in the economic world. The central bank is leaving interest rates untouched, for one, to see how tariffs and trade play out. Consumer sentiment is plunging, but everyone is waiting to see what the hard data reveals, especially where consumer prices and economic growth are concerned.

As of midday Tuesday, markets wavered a bit. The S&P 500 climbed 0.06%, the tech-heavy Nasdaq rose 0.30%, and the Dow moved down 0.04%. The U.S. “equity markets remain in drawdown territory, with the S&P 500 about 7% below its recent peak,” Convera’s lead macro strategist George Vessey said in a statement on Tuesday. 

Vessey cited increased uncertainty surrounding trade policy and concerns about an economic slowdown that fueled the market’s recent plunge. But he also cited Trump’s recent comments about tariffs, where the president hinted at breaks for some countries, which have subdued investor fears to a degree and has aided a stock rebound, Vessey said. 

But markets may continue to swing. Goldman Sachs anticipates “an initial tariff announcement that negatively surprises markets,” economists wrote in a Tuesday research note, referring to the administration’s long-awaited tariff plan that goes into effect on April 2. They suspect Trump will propose higher rates on a basis of negotiation, for one. Plus, the bank’s economists expect the tariffs to be more substantial than what market participants predict. 

Bank of America said it saw the biggest net equity sales since August in a recent research note. Its equity strategists wrote that clients were net sellers for the first time in eight weeks as the S&P 500 recovered from its dip in correction territory. In a separate note from the bank, strategists said the lack of tariff talk last week and reports that they would be narrower “resulted in a notable drop in trade policy uncertainty index.” 

This story was originally featured on Fortune.com



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