Changes continue within Richemont’s executive ranks. On October 27, Mélina Mantion—who has served as General Manager for Panerai France, Belgium, and Luxembourg for the past seven years—will join fellow Richemont-owned label Van Cleef & Arpels, the historic Parisian jeweler.
Mélina Mantion – Panerai
Mantion has been appointed Director of the Salons Vendôme at Van Cleef & Arpels, a trio of boutique spaces located at 20, 22, and 24 Place Vendôme. Each salon is dedicated to jewelry, high jewelry, and fragrance, respectively. The company opened its first boutique at number 22 in 1906. Mantion will oversee operations across all three spaces, managing a team of around 60 employees.
She began her career in publishing, holding various marketing and communications positions for several French magazines. In 2008, she transitioned to the high-end sector, joining the jewelry brand Mauboussin—acquired in 2019 by Galeries Lafayette—as Marketing and Communications Director. She moved to Richemont in 2011, taking on the same role at Vacheron Constantin, one of the group’s most historic watchmakers.
Appointed General Manager at Panerai in 2018, “she contributes to the brand’s development, the transformation of distribution, as well as the opening of five boutiques, including the Panerai flagship on the Champs-Élysées,” the brand stated in a press release.
Her transition from one Richemont house to another appears to align with the group’s broader reorganization of its watchmaking division. The Italian watch brand Panerai has been under new leadership since April, with Emmanuel Perrin taking over from Jean-Marc Pontroué, its long-time CEO.
This article is an automatic translation. Click here to read the original article.
