Global fashion retailer Revolve introduced on Monday a reimagined brand identity, including a modernized logo.
Revolve unveils new brand identity. – Revolve
According to the company, the new logo reflects Revolve’s evolution and sets the stage for significant expansion planned for 2026, which will include major collaborations, strategic partnerships, and increased investment in physical retail.
The refreshed branding will debut across six key international cities—Los Angeles, New York, Shanghai, Tokyo, Hong Kong, and Dubai—markets Revolve identifies as both top performers and central to its long-term growth strategy. Alongside the physical rollout, Revolve will release a series of AI-generated images on social media featuring the new logo across cities in the UK and Europe.
To mark the launch, Revolve is releasing a limited-edition “World Tour” crewneck collection, featuring the new logo and city-specific sleeve patches for each of the six global markets. The pieces will be available exclusively online for 72 hours.
Most recently, Revolve Group saw sales for the third quarter ended September 30, 2025, climb 4% to $295.6 million. The Los Angeles-based company said sales at its namesake Revolve platform grew 5% to $254.6 million, while sister platform Fwrd lifted 3% to $41 million.
